insurance

Brands should ‘get out of the way’ of their content urges Mahlab Media editor 1

New Budget Direct campaign balances Risky with service

Mumbrella announces Finance Marketing Summit featuring Australia’s biggest banking, insurance and finance brands

iSelect ends reign of Mr iSelect as Leo Burnett shifts focus to Always Get It Right 10

QBE Insurance channels the ’80s with Blondie in new campaign from Core 2

Tropfest future still in doubt despite 90,000 turning out to see Shiny take top prize

Captain Risky’s performance is outstripping aliens and French girl says Budget Direct

AAMI proud of its not very ‘insurancey’ business 18

Marketing ‘characters’ must not overshadow brand message warns Budget Direct marketer 7

Bingle uses magician’s assistant to demonstrate how easy it is to get a quote in new campaign 2

NSW Blues fans provide ammunition for rousing team-talk in second ‘Fuel the Fire’ campaign 2

QBE promotes new product to help young people drive more safely in new campaign 2

Ad watchdog rules against Captain Risky home insurance for hot tub scene being too risky 6

QBE focus on ‘100 per cent commitment’ position in new campaign from Core

AAMI’s Gaz wins safest driver contest as insurer gives out free roadside assistance to safest customers 5

Budget Direct looks at home insurance with next Captain Risky ad 2

Ad watchdog clears insurance brands of safety and animal cruelty complaints 4

Bingle relaunches brand with new campaign from The Monkeys with skydiving chimp 5