It’s been four years since ANZ elevated its support for the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival, launching GayTMs for the first time across Australia and New Zealand. Ahead of the launch of this year’s GayTMs, Zoe Samios speaks to ANZ’s Carolyn Bendall on the bank’s brand positioning, its push for equality and the risks of jumping on the social justice bandwagon.
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Changing community attitudes a 'good end game' for Mardi Gras sponsorship says ANZ marketing boss
