‘This is what makes being a Swan so special’: Sydney AFL club launches high-energy brand film

AFL team, the Sydney Swans, is releasing a brand film that approaches the club through a fresh perspective, featuring shots of captain Callum Mills and rising star Ally Morphett among other players.

Set to enter the market on February 11, the team’s 2025 brand film, ‘Here’s The Rundown’, was developed via a collaboration with the Seven Network’s TV production division, Red Engine. The arm’s Kiera Leather directed and conceived the film, with senior creatives Ben Fletcher and Sam Power providing collaborative support.

Overall, it’s designed to showcase the Swans’ values, ambitions and personality through a modern lens – one that appeals to a diverse, younger audience, while also resonating with long-time Swans fans.