Triple M breakfast shakeup worth the pain

SCA’s chief content officer Dave Cameron told Mumbrella at the end of 2024 that “breakfast localism is critical” for Triple M, after mixing up most of its breakfast lineups to spotlight homegrown talent in each city. But even he wasn’t expecting results this quickly.

The firing of Mark Geyer after 17 years at Triple M late last year was seen as an ill-advised move at the time.

The rugby league veteran was a home-grown hero to many Sydney listeners, and when teamed with funnyman Mick Molloy in the breakfast slot, it seemed a no-brainer to keep the camaraderie the pair had been building since early 2023 flowing through to 2025. But the ratings tell the story, and a 5.1% share — seventh place in Sydney breakfast — in the all-important second-last survey of 2024 wasn’t enough to convince Cameron of the show’s worth.