News

Eye appoints new boss for global airport business and takes beer brand back to nature

TV ratings: The Farmer Wants A Bigger Audience

COMMENT: Heard the one about the media group that thinks the bushfires are funny? 12

Nine reveals details of tonight’s bushfires telethon spectacular 1

DR MUMBO: Holiday Law at ACP 1

Taronga turns to the man behind Toilet Duck to create its new platypus logo

Hitwise: Witchery doubled traffic with hoax video 10

How new and old media has been getting it wrong with the bushfires 11

Seven wins with Packed To The Rafters

Weight Watchers magazine ups its frequency 1

Controversial agency boss Mat Baxter departs Naked 11

Mitchells wins Fairfax as agencies ponder the playing field 1

COMMENT: Should Nine keep its telethon advertising revenue? 10

Google creates live bushfire map

Audi trials holographic marketing tool 3

Queensland agency De Pasquale wins telco Fonebox

GOOODLINX: What’s wrong with agencies; should you outsource media sales; the rules of social media 1

Underbelly assassinates the opposition 2

Cadbury’s marketing boss switches to Kraft 1

Nine to hold bushfires telethon as ad agencies gear up to raise cash; News Ltd donates $1m; Seven $250,000; Fairfax $100k

The Foundry hires Sydney creative director 2

Bushfires drive news audiences 2

Tempest loses out as Carsales goes in-house

Nine wins first day as bushfires drive viewers towards news coverage 1

Vodafone and 3 merger puts pitches in question 5

TODAY’S PAPERS: Fires, Hulu and gang warfare between Seven and Nine 1

REVIEW: How the TV networks covered the fire disaster on the first night of ratings season 4

Former Nine newsreader Brian Naylor feared lost in fire disaster 1

GUEST POSTING: Despite Murdoch’s woes, shifting from print to web won’t save newspapers 10

DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? 3

Gordon Ramsay goes from Nine’s hero to zero in six months 2

TODAY’S TRADE PRESS: Times tough as branding agency sacks its barista; Clear Blue Day founders depart; Ninemsn puts axe to mobile and video sales teams; the News Corp profits plunge 3

AdNews editor Sophocleous quits; agency of the year shortlist revealed 3

Naked publishes names of the journalists it hoaxed 56

The Australian to raise its cover price to $1.50 as News Corp slides into $6bn loss 5

M&C wins Freedom Furniture

Solid debut for Ten’s Life on Mars but Seven wins the night 2

Senior hire as branded content firm gears up

Microsoft launches celeb site Wonderwall

Ad and media agencies amateurs at search optimisation 31

EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” 19

Radio body warns advertisers: stick with it or your competitors will jump in 2

Amstel takes to the streets of Perth for speed theatre

GOODLINX: Four mildly engaging links that will keep you vaguely amused for a couple of minutes 3

Seven wins the night, led by Today Tonight

TODAY’S PAPERS: To be green, use blue; it’s all about smaller packaging; PR and company duties

BMF completes senior digital team

GOODLINX: The truth about Ikea, Lara Bingle’s shoes and Nine’s viral clips

New News Digital marketer to boost profile with media agencies. 1

Online marketers told to get ready for a Rudd-fuelled clickfest 1

Seven wins the night with Packed To The Rafters leading the charge

DR MUMBO: Lie To Me (about the ratings) 2

COMMENT: Grazia’s woes signal the magazine sector’s troubles are only just beginning 6

DR MUMBO: Ups and downs of the Superbowl ratings

Ninemsn restructure leads to staff exits 2

Stokes moves to bolster WA online news coverage as print revenues plunge 6

Will Laurie Lawrence do for beef, what Sam Kekovich has done for lamb? 1

Starcom faces fight to hold onto Sony media account

Brand Shop aims for fake baby to go viral 9

Burson-Marsteller wins Yoplait and Lung Foundation PR accounts

Tennis wins Sunday for Seven, but Ten looks good in Prada 1

Droga’s Honeyshed project to close 5

DR MUMBO: Ratings body slammed for failing to predict the future 2

PBL, Austereo and Mitchell among big political donors

Badjar Ogilvy hangs on to Myer

Aussie Dave Droga to head up Cannes’ most prestigious jury 2

Saatchi & Saatchi loses another senior staffer 2

EXCLUSIVE: Ten stages flash mob stunt to promote So You Think You Can Dance 15

Superbowl ads come good in the end 2

Seven claims victory in the summer TV ratings; but Sunday’s data goes missing

Spectrum loses Google PR account to Red Agency 5

GUEST POSTING: The social media tribes go to war 31

TODAY’S PAPERS: Myer’s mega spend; is Naked lying again?; Haymarket treads water; Today Tonight offended by bad journalism

COMMENT: The coming media battle will be brilliant for the Australian communications industry 5

GOODLINX: Sorrell starts blogging; why market share is meaningless; how to market a chick flick to men; when Google went ga-ga 4

DR MUMBO: Hildebrand retires to the blogosphere; is this the worst ad ever?

Free TV battle begins a week early

Aussies on every panel for Middle East ad awards

Things get tetchy between ABC and SBS

Mumbrella mayhem? 1

Fenton Stephens debuts Stubbies and King Gee work

DR MUMBO: Breakthough as IAB invents time machine 3

IAB creates new structure in bid to maintain online growth 1

DR MUMBO: Not quite the Facebook killer app you want 3

DR MUMBO: Official: Sarah Palin is NOT an Aussie icon 1

Virgin in the viral spotlight 1

iGeneration is the newest demographic 6

DR MUMBO: Perhaps not