News

‘We wanted to reinvent ourselves’: Born Bred Talent’s GM on the agency’s refresh

Mumbrella announces new publisher 

Hatched lands media duties for Who Gives a Crap

Tourism Tropical North Queensland appoints Supermassive for global project

Akkomplice launches new Grove Juice campaign, taps The Producers to direct

Michael Hill and CHEP Brisbane pull on heartstrings in new Christmas campaign

Matildas kick goals for Ten, but The Block digs in

SBS reaches net zero on direct emissions

SCA tight-lipped on Kyle & Jackie O chase

‘The industry has clearly stated that it wants one service’: OzTAM slams Foxtel’s new measurement system

Sydney and Melbourne metro radio revenue dips in Q3 2023

The Iconic ditches the CCO role, formally appoints Robinson as CMO

SCA confirms discussions underway for ARN takeover; set to cut over $15m in costs

WPP posts consecutive drop in revenue in Q3 results

Meta spotlights AI innovation as Q3 revenue climbs to $34B

Poem co-founder departs agency, sells his share

Former Enigma CEO pursues new venture after quietly exiting agency

Foxtel’s Hubbl solves streaming’s biggest problem

TV ratings: Thursday offers up a surprise three-way battle

Over 30 US states sue Meta, kids and teens being targeted

‘It is a problem’: The major change needed for SXSW Sydney

Foxtel makes gravy at its 2024 upfront

Foxtel launches Australia’s biggest audience measurement system 1

‘An avoidable error’: Uber hit with hefty fine for breaching spam laws

TV ratings: Cricket, construction, and current affairs win for Nine

‘What do the shareholders want to do?’ How SCA will address ARN’s takeover bid at AGM tomorrow

Woolies tops Roy Morgan’s Most Trusted Brands list again

‘People shouldn’t decide how to invest based on movies’: Hollywood blockbuster inspires new ASIC campaign

Nedd Brockmann’s DIY fundraiser goes large with help from JCDecaux

CC’s satirise telenovellas in new campaign from The Royals

EXCLUSIVE: Major Aussie tech companies team up on post-purchase AI play

Pedestrian Group launches TV channel for Australian youth via 9Now

New Mumbrellacast: The good and the bad of SXSW; deep dive into upfronts season; latest on ARN’s SCA takeover bid

Tourism Tasmania’s new campaign invites deeper connections to land, via BMF

‘It was a top priority to win that contract’: We talk exclusively to oOh!media’s Neil Ackland

Second the best: Howatson+Co’s latest work for Matilda Bay Brewery

TV ratings: Seven pips Nine as SAS Australia begins to perform

Study finds Meta apps far more invasive than others

Former Crown head joins Optus as MD of marketing and corporate affairs

Outfront: oOh!media to go green, expand retail media clients and networks in 2024

EXCLUSIVE: Temple & Webster reveals a fresh agency roster

Mumbrella editorial team expands with two additions

EXCLUSIVE: In Marketing We Trust nabs former Overdose MD

First undies, then workwear, now beer: Tradie expands portfolio 1

High-profile resignations drove Sept news consumption: Ipsos Iris

Network Ten upfront: Nostalgic programming, futuristic advertising

Paramount+ launching ad-supported and premium tiers in Australia

WPP responds to GroupM office raid, detained executive terminated

Former Nike CMO to headline Mumbrella360 2024

SXSW Sydney: The algorithm, deepfakes and the shift to opinion led news

The Block pulls its biggest audience for 2023

SXSW Sydney: Marketers need to learn gaming is ‘as big a social platform as TikTok’

Aus Government and BMF launch child sexual abuse prevention campaign

Mumbrella announces new editor

Cashrewards moves into retail media

Saatchi & Saatchi CSO joins whiteGREY

Australian Women’s Weekly appoints new editor

Target first out the gate with 2023 Christmas campaign

‘It’s unfair, unreasonable and incorrect’: Kevin Roberts slams treatment of Generation Z

TV ratings: Seven wins entertainment, Nine wins the night

Carbon Positive Australia launches first-ever brand campaign

With ARN bid now on the table, was Kyle & Jackie O’s rumoured move back to SCA a ploy?

Wil Anderson: Misinformation cycle is ‘intrinsically broken forever’

SXSW Sydney: News market big enough for new players ‘as long as the journalism is good enough’

Here’s how much advertising pumped into the Australian economy last year

Lisa Wilkinson suing Network 10 over Lehrmann legal bills

Marty Sheargold taking ‘extended break’ from Triple M show

Online gambling dominates gambling advertising finds new ACMA research

SXSW Sydney: Rethink Everything and Kingfisher team for unique global campaign

TV ratings: The Block has strong foundations

Campaign Review: Are in-house creatives worth the hype?

Seven upfront: The death of makegoods and a lot of AFL 1

SXSW Sydney: GroupM global CEO says ‘I don’t think advertising is very good today’

‘You’ll be feeling concerned’: What ARN’s SCA bid really means

Sydney Opera House celebrates 50 years with Tim Minchin and The Monkeys

New Mumbrellacast: ARN’s shock bid for rival SCA; Telstra’s agency shake-up; Is marketing dead?; Voice advertising fall-out

New AWARD chair announced after Cam Blackley steps down

EXCLUSIVE: Stan secures Australian TV rights for major music awards show

Hamish & Andy holds steady in September pod ranker

TV ratings: No alarms and no surprises

IPG Mediabrands bolsters data offering with new chief data and technology officer role

Radio wars: ARN makes shock bid for SCA

SBS takes new green push, appoints first-ever head of sustainability

WPP brings back VML name in Wunderman Thompson and VMLY&R merger

Telstra announces major shake-up to brand and marketing agency roster

Cam Blackley to depart M&C Saatchi 3

Weber campaign launches with subtle salute to Paul Hogan’s barbie

Atomic 212 revs up BMW remit after retaining Australian account