Summit Heads: Mastercard marketing executive VP says traditional advertising is ‘no longer really working’
Ahead of her CMO Masterclass at this week’s Finance Marketing Summit, Julie Nestor, executive vice president, head of marketing and communications, Asia Pacific, Mastercard, sat down with Mumbrella to preview the event.
Julie Nestor, the executive vice president, head of marketing and communications, Asia Pacific, Mastercard, is set to deliver a CMO masterclass at Mumbrella’s Finance Marketing Summit in Sydney this week.
In her session, Nestor will take the audience behind-the-scenes of the brand’s industry-leading approach to inclusive marketing that celebrates people’s differences while building a stronger business.
We sat down with Nestor to chat all about it.
Marketers within the financial services industry are navigating choppy waters. How are you staying focused on the customer experience?
