Advertising

Twitter’s Australian news and government manager Flip Prior among the global job cuts 3

Chicken Treat overhauls marketing as brand follows tweeting hen with dig at rivals 1

Retailers set to target shoppers as Westfield and Commbank trial location-based marketing 2

SAGE Secrets of Agency Excellence final line-up revealed, including sessions on building new revenue streams and dealing with procurement

Morning Update: Bacardi’s mobile house party; The rise of ‘femvertising’; All still rosy for The Bachelor franchise; Facebook shopping feed

Dad-to-be car enthusiast ad wins Supercheap Auto comp for budding Southern Cross creative

Stressed consumers urge themselves to ‘book it’ as Wotif kicks off fresh marketing campaign 3

Wotif axes Wotifia fantasy world as brand adopts a ‘test and learn’ approach to TV

Sunglass brand Maui Jim launches first major ad campaign outside of US in bid to raise profile 1

Westpac and Airbnb unveil ‘partnership’ flagged in carefully-scripted Twitter conversation 5

Video network firm clears path for brands to license viral content for marketing campaigns

Bonds gets ballsy with new underwear marketing campaign featuring talking testicles 13

Creating an ‘Innovation Economy’ will be an evolution, not a revolution 7

Australia Post urges small businesses to ‘take on the world’ in new GPY&R campaign 5

Morning Update: Aniston’s Emirates nightmare; Emap brand axed; Bud Light creates e-fridge

Rhyming voiceover returns to Victoria Bitter TV ads following controversial axing 11 years ago 6

Black Swans, pandas and copycats 1

Tourism Australia begins shoot for $40m aquatic and coastal marketing campaign 4