News

‘That just doesn’t cut it anymore’: Universal Pictures had to ‘go to the next level’ with Furiosa campaign 1

Mumbrella360: ‘Let’s not f*ck it up, let’s stay on track’ – Gelato Messina bought the cow, but the milk wasn’t free

Nine CEO acknowledges external review amidst ‘alleged inappropriate behaviour’ and million dollar pay-off 2

Ogilvy hires former BMF duo as new Sydney creative directors

Social Soup expands leadership team with two new appointments

‘Media is a mess’: Creator agency head says influencer marketing is about to make a ‘big pivot’

La Roche-Posay engages production company MOO for new destigmatising campaign

‘I’m excited to get stuck in’: PHD welcomes new Sydney head of strategy

‘I am thrilled to join’: Rate Money appoints new CMO

National Box Office: Mad Max dominates opening weekend

ARIA Charts: Billie Eilish hits the charts hard (and soft)

‘Learning, understanding, and talking about consent can’t wait’: DSS and BMF launch important campaign

‘A no-brainer’: Enigma appoints Chris Stobbs

DDB Melbourne nabs Sunday Gravy talent as new general manager

Former CouriersPlease marketing head launches new consultancy

Dan Murphy’s launches new brand platform via Thinkerbell

O’Brien rolls out first ever campaign aimed at younger audience

Suncorp, Cbus Super and more join 2024 Mumbrella Finance Marketing Summit

Sydneysiders urged to confront their bad flushing habits in latest Sydney Water campaign

Claxon secures Oroton’s digital media account 1

Ex-M&C Saatchi chief creative and chief strategist launch new venture

These are Australia’s ‘most trusted brands’ 2

Mumbrella360: ‘I get a lot of these articles that say I’m self made. It’s bullsh*t’ – StudioHawk founder discusses life-changing encounters

Mumbrella360: ‘Like driving in a car full of screaming kids’ – Why marketing is messy

Michael Cassel Group brings publicity back in-house

Mumbrella360: Ehrenberg-Bass Professor says ‘you’re poorly branding’ if you’re focusing on assets over your brand

Mumbrella360: ‘Utterly arrogant and negative’ – Julie Bishop spills on working alongside Trump, Obama and Biden

‘We’re still in the awful phase’: Rob Schneider still has hope for social media

Mumbrella360: ‘It’s about shifting the needle’ – Dylan Alcott calls on industry to work with disability community 4

QMS lights up huge brands at Vivid Sydney 2024

Nine appoints new director of sales, news director 1

Optus responds to Federal Court proceedings over 2022 cyberattack

Former Bullfrog partners unveil next move, launch ‘a clubhouse for ideas’

Mumbrella360: ‘Minister for fashion? You bet I am’ – Julie Bishop takes over main stage 1

Alt/shift/ wins Tinder Australia PR account pitch

Honey Birdette under fire for marketing email using phrase associated with Israel-Hamas war

Mumbrella360: Karl Stefanovic and Deborah Knight ‘flabbergasted’ at marketing’s age bias

Nine CEO urges staff to report ‘inappropriate behaviour’ in light of Wick reports 2

Hort Innovation looks to Thinkerbell for full-service market solution

Mumbrella360: Pip Edwards says ‘no one touches on the emotional cost’ for startups 1

The majority of people trust podcasters over social media influencers

‘Don’t f*ck with your branding’: Tim Ross closes the Mumbrella360 main stage 1

New Mumbrellacast: On ground at Mumbrella360!

Cleanaway reminds Aussies about the dangers of throwing batteries in the bin, via alt/shift/

Outdoor living brand appoints M&C Saatchi Sport & Entertainment across three key markets, including Australia

The Hallway’s Chris Murphy appointed head of creative for G Squared

ENGIE engages Hardhat for digital transformation following rebrand

Major names to light up Aussie screens in NBA 2024 Finals campaign

‘Complacency is the enemy of creativity’: Greg Hoffman kicks off Mumbrella360

‘Average is not good enough’: Advertising Council’s DE&I census results show progress is slow

National Breast Cancer Foundation engages FutureBrand Australia for new strategy

Honda establishes in-house agency, farewells Zenith Media, Leo Burnett, Wavemaker, and TRP 2

Paper Moose introduces new AI intern, Moosebot

These are April’s ‘Biggest Brand Movers’ 1

VML creative director to head overseas for CCO role

DDB Melbourne announces two new senior creative roles

‘Dave brings out my inner goose’: Bryan Brown farewells beloved Air New Zealand mascot

Urban List expands into Hong Kong

Alyce Gillis departs Havas Host for Today the Brave

Ego Pharmaceuticals appoints creative agency Sunday Gravy

Telstra set to axe 2,800 roles by end of 2024

Victoria’s Transport Accident Commission issues wake up call to sleep-deprived drivers, via Clemenger BBDO

Sustainability furniture brand Koskela appoints History Will Be Kind

A Current Affair head poached by Seven for Spotlight role

Mutinex announces Mat Baxter as new APAC CEO 2

TorchMedia resecures Sydney Light Rail advertising contract

‘Media freedom continues to be imperiled’: Albanese asked to intervene as UK High Court allows Assange appeal

Adidas CEO slams ‘terrible’ kangaroo leather industry and pledges to stop purchasing skins from Australia 3

Usman Khawaja features in Prime Video’s cricket World Cup campaign

Innocean Australia unveils new chief strategy officer: ‘We are very well placed to deliver ground-breaking work’

The Melbourne Royal Show announces media account appointment

NRL and Foxtel score highest audience ever for a regular season round with Magic Round

‘We’re better for you’: Bendigo Bank launches brand campaign via Dig

Box Office: IF pulls over $3m opening weekend

Tim Collier heads to cummins&partners as its new head of strategy 2

ARN insists there are currently ‘no plans’ to take Kyle & Jackie O national as shock jock takes aim at rivals 3

ARN ‘still considering options’ for SCA takeover

Nine Entertainment appoints new director of sales

Sky New Zealand seeks Australian advertising sales representation

MasterChef’s ‘greener’ gas claims under fire

‘Be hard on the work, kind to the people’: Telstra CMO Brent Smart issues call out to industry

NFL’s touchdown partnership with Netflix won’t impact Australian deal

Recipient of oOh!media’s Indigenous Business Grant announced

The Sydney Morning Herald crowned Australia’s ‘most read masthead’

Ellie Cole and Kurt Fearnley lead Nine’s expert Paralympics line-up

Connecting Plots announces new strategy partner

UM announces new managing partner for Optus account  

‘Growing an agency is no easy task’: Connecting Plots farewells Tim Collier 1