News

60 Minutes special takes Nine to ratings win

DR MUMBO: The two Penelopes; Flatplan fails; Magnificent Markson

Fairfax reveals $448m fall in value of mastheads 3

TODAY’S PAPERS: Secrecy over readership plans; Is Mitchells on the Vodafone list?; Freeview confusion 4

GOODLINX: Goodby’s awards hell; Freeview stumbles; Death and PR; Mia on mag covers

STW stays positive despite reduced profits and asset writedowns

DR MUMBO: Gruen Transfer Returns, and we publish our first verbatim press release 6

Seven wins Thursday night; news leads the way

Aussie agencies slim down plannes for Cannes 1

COMMENT: Eight tips to win your agency great trade PR 11

GOODLINX: Why local and online doesn’t go; PRs don’t understand blogs; Ten’s equity debacle 5

Newspaper readerships down, but data quality is questioned 2

Growth for Reed in Australia, but company plans $250m global cutbacks 1

GOODLINX: News wires, not newspapers; Rules of social media (part 67); The ‘arrogance’ of Google; What’s next in search; The great Samboy hijack 6

More examples of blog cash for comment 11

DR MUMBO: The genius of social media marketing experts 7

Seven rules the ratings, and takes the lead for the week

Ten shares slump after failed fund raising efforts

Talk about sex crimes, not me, says cash-for-comment blogger 15

DR MUMBO: Gleater, the social media web site that doesn’t exist 4

White Agency hires new Melbourne MD

Bye, bye Bush; hello award for Veet ad 1

303 Perth wins latest Sirens round with Ikea ad

Youth mag Vice launches creative agency Virtue 7

Rafters wins the night for Seven in the TV ratings

Mumbrella Masterclass to focus on social media 16

Eddie McGuire to return to Millionnaire duty? 3

DR MUMBO: The editor who brought a story back from the bar 1

Hyro and Blue Freeway continue the fight 7

DR MUMBO: Worst flatplanning of the year? 8

Underbelly takes Nine to biggest win of the year 2

COMMENT: Why can’t the MPA and Publishers Australia get it on already? 24

GOODLINX: Fairfax’s reader relations; Perth scam ads; Hijacking the Oscars 1

“Extinction level event” pushes Australian Anthill to sponsored online model 1

Austereo’s profits hold steady as sales fall 2

Digital duo Gadney and Wilson team up at The Project Factory 2

Cricket thriller takes Nine to ratings win

TODAY’S TRADE PRESS: MPA is dead; Nielsen set for online monopoly; Sponsorship loses out

COMMENT: The return of macho media management 14

GOODLINX: The downturn is killing planning; The rude Q&A; Why PRs and journos hate each other; Google gets out of radio, Ads are not branded content 1

Award-winning British PR agency Frank opens Aussie outpost 2

DR MUMBO: Welcome to Nine – home of fat, ugly people; How Droga5 curate their clothes; You’re So Belgiovane; The drinking habits of Aussie journos 6

TRADE PRESS: Blood in the TV waters; car brand seeks media agency; M&C launches design house 4

Virgin’s Valentine’s Day delivery 8

DR MUMBO: You never know who’s listening

Bulldozer unveils Virgin Money work 2

Nine the most watched network as Australia Unites raises $21m

WA and SA paper sales slump, as magazine market continues its decline 6

DR MUMBO: Fairfax comedian Brian McCarthy on the Bondi shark attack 8

British paper apologises for bushfires headline as telethon raises $21m 6

DR MUMBO: Mia Twitters; behind the scenes at the news; Underbelly ad angst 1

Agency hires first social media director – and announces it on Twitter 2

Saatchis loses its head of digital too

Ansearch turns the corner

News Digital launches Chinese mobile TV service

Scottish tourism body seeks agency to target Australia and NZ

Comms industry responds to bushfires – PRs urged to get involved; Herald Sun’s yellow ribbon appeal; Twitterers to fall silent

Eye appoints new boss for global airport business and takes beer brand back to nature

TV ratings: The Farmer Wants A Bigger Audience

COMMENT: Heard the one about the media group that thinks the bushfires are funny? 12

Nine reveals details of tonight’s bushfires telethon spectacular 1

DR MUMBO: Holiday Law at ACP 1

Taronga turns to the man behind Toilet Duck to create its new platypus logo

Hitwise: Witchery doubled traffic with hoax video 10

How new and old media has been getting it wrong with the bushfires 11

Seven wins with Packed To The Rafters

Weight Watchers magazine ups its frequency 1

Controversial agency boss Mat Baxter departs Naked 11

Mitchells wins Fairfax as agencies ponder the playing field 1

COMMENT: Should Nine keep its telethon advertising revenue? 10

Google creates live bushfire map

Audi trials holographic marketing tool 3

Queensland agency De Pasquale wins telco Fonebox

GOOODLINX: What’s wrong with agencies; should you outsource media sales; the rules of social media 1

Underbelly assassinates the opposition 2

Cadbury’s marketing boss switches to Kraft 1

Nine to hold bushfires telethon as ad agencies gear up to raise cash; News Ltd donates $1m; Seven $250,000; Fairfax $100k

The Foundry hires Sydney creative director 2

Bushfires drive news audiences 2

Tempest loses out as Carsales goes in-house

Nine wins first day as bushfires drive viewers towards news coverage 1

Vodafone and 3 merger puts pitches in question 5

TODAY’S PAPERS: Fires, Hulu and gang warfare between Seven and Nine 1

REVIEW: How the TV networks covered the fire disaster on the first night of ratings season 4

Former Nine newsreader Brian Naylor feared lost in fire disaster 1

GUEST POSTING: Despite Murdoch’s woes, shifting from print to web won’t save newspapers 10

DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? 3

Gordon Ramsay goes from Nine’s hero to zero in six months 2