Opinion

Radio’s podcast commitment deficit; Nine storms the Index; retail media’s power struggle 2

Tuesdata: Four guesses at how much podcast listening is actually occurring 1

‘A clear signal of discontinuity’: MSNBC’s big brand change

Cathy O’Connor delivers her best result for Ooh Media but analysts fear the future

Smart curators are the antidote to content overload

BotW: Mount up 1

How DDB lost Maccas after half a century; the week in AI; Unmade Index in the green

Has fragmentation gone too far? 

Dynamic Duos: ‘I could tell he was keen to stir the pot’

AI’s copyright capture cheerleader Scott Farquhar melts under the studio lights 4

We must fix the fan experience for football broadcasting

Deep fakes are no longer fiction: The new frontline in protecting brand trust

Tuesdata: Seven reports a down but not disastrous result (and fails to practice what it preaches on marketing investment)

Imagine if Australia’s media actually worked together

Stop firing people: The perils of operating like a modern ad agency 5

Imagine if Australia’s media actually worked together

Australia’s actual TV viewing habits remain cloudy 2

Every crisis is an opportunity to be extraordinary 

BotW: Surrendering to AI; reframing the DAB+ problem; ARN’s Jonesy & Amanda ego problem

Here today, gone tomorrow? Some reflections on ‘viral’ products

Dynamic Duos: Building a business and a life together

To the victor the spoils: who will win the retail media feeding frenzy? 2

NFL grabs 10% stake of Disney’s ESPN in complex play

Earned attention: It’s not the idea, it’s how you got there

News Corp (and SMI) by the numbers

Supporting traditional TV isn’t about nostalgia – it’s a good advertising strategy 1

The Guardian making most of its money from reader contributions 4

The loneliest place on earth (for a creative) 5

Goodbye to Australia’s largest media company

The truth behind Christian O’Connell’s ‘national’ networking plans 1

The opt-in advantage: How to build an audience that wants to hear from you

BotW: Jonesy & Amanda’s (begrudging) move; the AI hit list; influencers gone wild 1

When ‘great jeans’ become political theatre  9

Friends reunited 1

Dynamic Duos: The rise from probation to partnership

Cloudflare is building an app store for the web. That’s a bit scary, isn’t it? 

Meta and Microsoft making billions as fight for future kicks off 1

Riding the chaos: What the rest of 2025 will bring marketers, agencies and media owners

The Googleplex hits peak hubris; ARN, SCA and Vinyl hit valuation convergence

Marketing measurement is having a moment, but can it deliver? 2

Why your brand has probably been doing creator marketing wrong 

Weeks where decades happen

Did Astronomer’s Gwyneth Paltrow stunt work? 1

Is this the end of free-to-air fandom? 7

Google is in the zone and rules are out the window

Dynamic Duos: ‘We keep each other honest’

It’s time to prove retail media’s real impact – or risk losing budget 

Brands find growth when a B2C approach is taken in B2B campaigns

A true north needs a due south: Why creativity needs a nemesis

Tuesdata: Hitting bottom

No CMO is an island: Why collaboration is more important than ever to marketing leadership

Coldplaygate wasn’t just a scandal, it was a brand audit 4

BotW: Escape velocity for Netflix; the end of publicly funded broadcasting in the US; holdco consolidation

This week in AI: The agents arrive

The music licensing blind spot in social media marketing 1

Dynamic Duos: A masterclass in persistence

Vinyl Group incinerates another $9m as SCA overtakes ARN Media again

The Brits are mad for it, but are Aussie marketers ready for Oasis fever?

Qantas breach: In a crisis, you need to reach people where they are

Happy World PR Day: The earned revolution is here 1

Reviewing the Qantas cyber attack response 

Tuesdata: The hidden finances of our biggest magazine publisher Are Media

Commbank’s latest campaign proves the roadblock isn’t dead

Beyond the retail media hype: How brands are undermining their success

Car week

Google indexing Instagram posts: The search-social crossover brands can’t ignore 1

REmade special: The week in retail media

The future of generative AI will be free, but the cost is you

Dynamic Duos: ‘I speak to Clint more than my husband’

BotD: Amazon boss to keynote at REmade; WPP names new CEO; Mark Britt and Mat Baxter reveal new venture

Why engineering quality is the new frontier of brand trust 1

BotD: Gallagher puts the band back together (no, not Oasis); Hyland out of Havas; Ooh Media’s price turnaround

Artificial intelligence is the ‘vibe check’ advertising has long needed

How marketers can win tonight’s State of Origin

Tuesdata: Where Australian ad spend goes

Spin won’t save you in crisis, but accountability just might

BotD: CommBank claims first streaming roadblock; Ita vs Antoinette, pt 2

Blocking AI bots won’t save media from its original sin

BotW: Relevance drift; Stan’s late winner; Vinyl Group gets a new credit line

Could we just judge the creative, and ditch the case study video?

HumAIn week: The Cloudflare alliance and big tech funds AI with job cuts

Dynamic Duos: ‘One of the most important people in my life’

Stop confusing serious with smart: Why clarity and creativity win every time

(Another) 20 minutes inside Sir Martin Sorrell’s head

Just trust us – we’re Qantas  2

Fixing the RFP: A better way to choose agencies 

Here comes the year of simplification

AI is killing the web economy and marketers are going to suffer