News

Today’s local marketing press round-up: win for Gatecrasher; M&C’s Pizza Hut work looks familiar; the "leaked" Underbelly video and a Kekovich spoof 1

Advertisers race to make the most of Aussie tennis interest

Official: social media is better than sex 2

Sydney agency’s campaign for Jim Beam goes to the US 1

OPINION: ABC Radio’s The Media Report is dead. Good. 5

DR MUMBO: SMH’s Barrack bollocks, News Ltd fails the flag test

GOODLINX: Campaign Grief, Clinique mess it up, the new Cadbury’s ad

APN is taken off the market

Order of Australia for JB Fairfax

DR MUMBO: Hunting Mike Wagner

DR MUMBO: Is this the world’s worst radio ad?

Andrew Denton is TV’s biggest drawcard 2

Twitter rumours of dramatic Qantas fire in Melbourne prove to be a faulty indicator light 36

Optus finally steps into mobile advertising 1

GOODLINX: Grill the bastards honest

Media Federation: we need ABC and SBS to keep the big boys in check

DR MUMBO: And now a word from Big Momma, and the other ABC/ SBS commentators

Pay TV: SBS and ABC are buying up content just to keep it off the air 1

ACP brings together its mags for beauty extravaganza

DR MUMBO: Who is Mike Wagner? 8

Google’s revenue growth continues

‘Cock-up, not conspiracy’ at The Age

SBS launches Foundation to divvy up airtime to charities

Three media agencies on Target shortlist

Aussie Veet ad that went viral to run in NZ and Canada 13

Aussie digital media awards finalists revealed 1

Skins seeks closure on misleading advertising case 1

How the blogosphere views Naked’s fake video episode – and YouTube viewers start posting their responses 17

Mumbrella to start guest postings 4

Being Sam Kekovich, all over Australia 1

Boss of the agency behind the jacket video: don’t be naive – you can still be playful 7

Age apologises over Israel column 1

Witchery owns up: To Be Honest I’m A Hopeless Romantic, says lying actress 24

Adtech’s programme "has its priorities wrong" 3

Naked accused of ‘screwing’ the industry over girl-with-the-jacket fake 32

EXCLUSIVE: OzGirl: Bebo’s new Lonelygirl 3

Papworth loses, Acidlabs wins in battle of the Aussie marketing blogs 18

Jack of All Trades propels branded content to the top

ABC set to get its kids channel 2

EXCLUSIVE: ‘Tegan’ tells her side of the fake reef video furore and blames the “lazy” journalists 11

EXCLUSIVE: Digital agency launches in Brisbane 3

Meet the OTHER agency who had the Best Job In The World idea

Right to Know coalition warns against "gagging" of public discussion on finances

Mouthwash manufacturers go into PR crisis mode

Rogue reef site is taken down 3

GOODLINX: Remember the Aussie nonlines; What happened to two guys in a room?;

DR MUMBO: Nicked chin; who is M Villivankk? Herald Sun realises it’s 2009; columnist cures bulimia

Queensland contemplates crackdown on junk food advertising on kids’ TV

Murdoch’s mum: Rupert thinks The Australian makes up for everything else 2

EXCLUSIVE Tourism Queensland admits: The Reef video was a fake that took in AAP 18

Tourism Queensland – Social media campaign for Reef stunt isn’t us

Two digital blunders: PR man disses his client’s city on Twitter; radio trade body’s rogue email

DR MUMBO: Badjar’s bad site; Reef stunt is great PR but lame social media; taking out the trash and the truth about the blogosphere 6

The West editor departs, one month into Stokes’ reign

Ten could go back on sale again

GOODLINX: Journos get carried away by the tide but left behind by Jobs, Facebook chickens out of Whopper Sacrifice but gets to 4m Aussies, is Conroy a censor?

It’s a Mini nightmare for Badjar Ogilvy

Target’s media business up for grabs 1

Ex Vodafone bigwig Herbison headed for New Zealand

ACMA blames telcos with offshore call centres for register breaches

EXCLUSIVE: Espresso PR wins Aussie tech client Digislide

DR MUMBO’S DIARY: Telstra’s "broadband bargain", the eternal flame is out for a while, what not to serve

Russian tycoon enters world media stage by buying London paper

Leo-Mojo merger rumour denied as agency wins Mac Bank 1

New public affairs channel A-Pac sets its sights on the free TV market 2

GOODLINX: bloggers turn to print; marketers missing out with classified sites, how to win an SEO war, secrets of successful blogging

DR MUMBO: Microsoft, your Twitter photo and how to spell Telegraph 1

Optus $110,000 fined for mobile spamming 1

Twitter visits rocket in Australia in 2009 9

Beer brand XXXX Gold acts over beach cricket claims

DR MUMBO’S DIARY: Hoax is good news for Quadrant sales

Journalist ‘faces investigation over Packer story’ 1

Beer brand XXXX Gold accused of breaching rules on marketing to children 2

UAE tries again for TV ratings measurement

Cut NSW government ad spend to focus on transport, says MP

EXCLUSIVE:LG in PR horror after Weekend Away promotion goes badly wrong 3

Government drops home content filtering scheme to focus on clean feed

DR MUMBO: SMH struggles with the past; Virgin revels in the past, fake Conroy rides again 1

Updated: The four-days-a-week ad agency 2

US digital TV switchover set to be postponed

Woolworths hits back on logo criticism 2

Spicer puts boot into ‘bland’ Nine’s panda obsession 1

Ikon wins Westfield media account

DR MUMBO: 2009 Aussie viral videos much like 2008 – they still suck 14

Online retailer Ferrit to close later this week 1

Peer Group Media buys industry newsletter The Music Network

LINK: Is there still room for optimism in Australian newspapers?

EXCLUSIVE: New digital strategy boss at McCann 2