Opinion

Who owns hashtags and can you trademark your own?

#FakeTradie v Stoner Sloth: which bad ad achieved the biggest social buzz? 2

How Brexit will impact Australia 6

13 worst crisis communication mistakes

Think like an entrepreneur not Mad Men/Women 1

Let’s drop the personal attacks and get down to the business of being better 8

The reality of virtual reality: exploring the Australian public’s attitude toward VR

I Sea: Awards are not the purpose of advertising  21

How to recognise and prevent agency burn-out 8

Grey Singapore’s non-functional refugee-saving app removed from Apple Store, slammed by client, wins at Cannes 14

What E3 can teach marketers about connecting with their audience 1

Foxtel killer? Will Fetch TV’s low-priced entry devices be a game-changer on IPTV penetration? 3

Eddie McGuire, Caroline Wilson and violence against women: the AFL must act 15

One Green Bean: stories from a Sydney agency as a London start-up 3

Bringing the creativity back at Cannes Lions

Divining consumer preferences from social media 3

Agencies must accept their clients want open relationships, too 5

What Steve Wozniak taught me about the power of brand storytelling 4

How to decide which brand ambassador is best for you 2

Apple has handed brands a whole new way to connect with millions of users

Microsoft sees integration opportunities in LinkedIn purchase – but will users care? 2

Is social advertising really helping?

Lack of media transparency is also an issue in Australia. Yet many still ignore it 3

Why media agencies steal and how to stop it 15

The Facebook election debate: right sentiment, wrong platform 2

How to put mobile apps at the heart of your marketing strategy 1

How brands can get more from their influencer relationships 1

Bondi Hipsters are alive and well in entertainment, media and advertising 9

Australian FMCGs don’t suck at marketing on social – just measuring it 7

What dominates Google search engine results in Australia? 2

No, Telstra. System outage is about reputation, not technology 9

Don’t expect a digital blood-bath: content marketing is unlikely to replace advertising 7

A well-placed, topical and witty post can change the world, or win an election

How mobile is changing the Australian automotive industry 2

How ‘owned audiences’ can offer publishers and agencies a viable future 3

Six things CEOs value most from marketers

What Frank Underwood and Donald Trump can teach us about storytelling 11

How to make VR worth your marketing budget 2

When customer experience gets sacrificed on the ROI altar 2

Liar’s data: Is your data telling the truth? 4

What makes an influencer? A cheat sheet for brands 10

Customer references – the ace up your marketing team’s sleeve 2

Is your agency a back door for cyber hackers?

I’m a millennial and I don’t understand marketing’s millennial obsession 12

How to beat ad-blockers: it’s not a one size fits all solution 7

Six lessons in email marketing from Click Frenzy’s annual sale 1

5 signs your thought leadership content is crap 3

Stop the skipping: Why programmers need to stop ignoring the ads 4

How to develop a positive and profitable workplace culture 2

Fans mocked media’s obsession with Jarryd Hayne, but they couldn’t get enough 6

How the Masters at Augusta gave me a masterclass in brand experience 1

The Behavioural Economics of Things 6

Content Marketing: The Good, The Bad and The Ugly 4

Has Fairfax lost its voice in a race to the middle? 30

How To Win An Election With Marketing 8

Why brands should use selective hearing when listening to consumer feedback 2

Why the grey market has become so appealing 2

Stop thinking you understand Facebook, it has plenty of surprises in store 2

Crisis communications: does your company have what it takes to come out on top?

Welcome to Mumbrella’s new look. Please excuse the eight year delay 41

Why brands shouldn’t listen to consumers if they want to evolve 33

Women in the media – commercial TV’s panel deficit 4

Mobile site or app? With Progressive Web Apps you can get the best of both 3

The Optus example: Brands should use content rights to avert media costs 8

Optus’ EPL plans will lead to short-term conversions and long-term resentment 45

Why commercial radio is crying out for more diversity 5

It’s video, but not as we know it 2

11 signs it’s time to fire a client 5

Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott 9

6 Strategies for Active Social Listening 4

It’s time to look inward at how you are fostering innovation

Not quite time to stop the press 8

The master marketer returns: can Mark Buckman’s magic strike thrice?

Having the experience and confidence to challenge a client 8

Six months on – How Woolworths screwed up a perfectly good loyalty card scheme 38

Waging war on millennial memes 5

The battle for audiences as free-TV viewing continues its decline 3

Mumbrella Asia is three. We’ve told you what we’re against; Now we’ll tell you what we’re for 1

60 Minutes kidnapping fiasco comes down to the question: who signed off on the money for the ‘child recovery operation’? 8

KFC’s sexually suggestive ad reveals a brand that now knows its market 3

Telstra’s lesson in marriage equality – corporate social responsibility is not to be toyed with 22

Why specialisation is only the first step toward survival 7

Col Allan and me – When the boy from Dubbo first hit the Big Apple 2

How to make a McWhopper and put your competition on notice 1

IPG Mediabrands out of SMI: why did they quit and what could it mean for the industry? 1

Listen to your customers (because if you don’t, someone else will) 4

Telstra and marriage equality: when the bandwagon loses a wheel 26

Heed the media lessons from the Port Arthur massacre 3