News

Travelodge releases ‘Beercations’ content series featuring Tim Charody

Twitter launches ‘Custom Hearts’ on Periscope to push brand engagement

J Walter Thompson tackles Parkinson’s Disease misconceptions in new campaign to push for cure

Seven West Media beefs up human resources department with appointment of Katie McGrath 2

ABC beats Seven and Ten with 17.5% audience share

Starcom Melbourne strategy director Sérgio Brodsky joins Initiative Melbourne

Gillette partners with APN Outdoor for live sports content offering at railway stations

Klonhammer, McCreadie and Berthinussen launch new agency, backed by M&C Saatchi 2

FleishmanHillard wins Cathay Pacific’s public relations account

Boss Baby climbs to second at weekend box office but can’t beat Beauty and The Beast

Starcom and Carat included in SBS shortlist for Diversity Works Challenge

Australians are watching 60 million hours of sport per week, according to nbn

McGrath Foundation launches ‘Moments with Mum’ Mother’s Day campaign

Fox Sports and Bundaberg tell stories of passionate Rugby League supporters in documentary series

Unruly’s managing director Lance Traore departs

Hardhat appoints Reece Ryan as creative director

Director of The Project Group departs following loss of Toyota account

Satirist John Clarke dead at 68

Seven wins Sunday night television despite My Kitchen Rules absence

SportsTG launches ‘Game Day’ app to commercialise local sport 2

IAB launches Mobile Data Location Handbook to help marketers better use mobile location advertising

Starcom national head of trading Andrew Taylor to depart

Seven wins the ratings week despite success of MAFS finale 1

ABC beats Ten and Nine in Saturday night TV

No replacement for Latham on Sky News Outsiders, with guest ‘basket of deplorables’ instead 3

Friday night TV: ABC beats Ten 1

Domain releases comedy content series poking fun at Australian property market 3

Mamamia continues podcast push with new program targeting kids 4

Tourism Tasmania appoints Emma Terry as chief marketing officer

Atomic 212 wins SAIC Motor’s MG creative and media duties

303 MullenLowe Perth promotes Derry Simpson to group MD as Al Taylor becomes chairman

Westpac kicks off 200-year celebrations with ad from 1970s 1

Gorilla gives appliances the fashion treatment

New Nissan campaign against non-genuine parts asks: ‘Would you trust a stranger with the people or things that you love?’ 2

Swisse unveils latest AFL campaign featuring new ambassadors 1

Tim Worner’s decision to quit Swans board increases pressure on Seven 4

Nine teams battle it out in Sydney Story Factory Teams Challenge

The Checkout’s season five debut pulls less than 500,000 3

Culture takes over from consumerism as travel marketers face new challenge

McDonald’s launches ‘snaplications’, invites Australians to apply for jobs through Snapchat 2

One Green Bean’s Crowd Atlas rebrands as Co-maker

Social Soup offers ‘more intelligence behind influencer marketing programs’ with AI offering

Former cricketer Matthew Hayden helps out his everyday Australians with Century batteries 1

DDB recruits global talent as Nicolas Smith, Damian Martinez and Alex Newman join agency

Metamucil tells the love story of The Bachelor’s Nugget and contestant Ms Meta Mucil 1

Brands on notice as The Checkout returns to air following Reckitt Benckiser High Court decision 8

Mazda crafts a road using giant scissors in latest CX 5 ad 15

Crisis management part of the new travel marketing mantra

Direct Group acquires Reader’s Digest business in Australia and New Zealand 2

Carnival Australia pitches PR account as incumbent agency MG Media Communications closes

Seven wins the night with My Kitchen Rules, as Ten finishes fourth

Property group Peet Limited appoints Initiative to handle media account

WPP AUNZ appoints Kate Walker as group client director 1

Luxury Escapes launches radio show through Facebook Live 1

Air New Zealand named marketing team of the year at Travel Marketing Awards

Rolling Stone creates radio station with Pandora to complement print magazine

CMOs need to take ‘accountability’ for agency transparency says Virgin marketing boss

Reckitt Benckiser cops biggest fine ever after losing misleading Nurofen specialist painkillers appeal 3

‘Ease of use’ trumps loyalty in customer experience says Flight Centre marketer

Travel marketers need to ‘shut up and listen’ warns Flight Centre’s head of CRM

Virgin Australia CMO Inese Kingsmill reveals how agencies can win the airline’s account 2

Cannings Purple appoints Astrid Serventy as director of government relations team

m2m appoints Brian Seal as new head of digital

Australian sportswomen tackle gender equality in VicHealth campaign

‘Intercepting easily distracted audiences’ is a key tourism marketing strategy: Expedia global VP

‘Media agencies need to speak the same language as CMOs’ 1

Fairfax Media to slash jobs as it restructures editorial across metro division 22

Seven’s My Kitchen Rules dominates as Nine’s offers The Big Bang Theory 1

Junkee Media rebrands The Vine as Punkee while it retires FasterLouder in favour of Music Junkee 1

NSW government warns of drowning deaths in new campaign

Carat appoints Yahoo7’s Andrea Rule as chief marketing officer 2

AFR Magazine editor Katrina Strickland moves to Good Weekend

Kreab Gavin Anderson set to pay former employees half of their entitled superannuation

Magnum & Co appointed to Pizza Hut’s social media and PR account

Enero ends the era of Naked in the UK but backs Australian and Japan operations 1

Facebook trials additional newsfeed similar to Snapchat Discover 2

Australia comes fourth on WARC 100 rankings thanks to Atomic212, Affinity and Leo Burnett Melbourne

Influencer website Husskie expands its offering to lifestyle and culture

‘Unsung heroes of public transport’: Public Transport Victoria showcases bus journeys in new work 2

Donald Trump’s data strategist warns marketers to blow up your playbook for new campaigns as the world has already changed 6

Uber pitches creative account

Digital ad spend drops for first time since 2009 as industry wrestles multiple issues 1

Google surrenders with third party verification for advertisers on YouTube but downplays exposure 11

KFC’s Bucketheads, Diamonds star Caitlin Bassett, Commonwealth Games and top brands among new sessions for Sports Marketing Summit

Married at First Sight finale pulls largest audience on record as Nine wins the night 5

NAB unveils new Sydney branch offering as it builds focus on consumers

Ben & Jerry’s teams up with Pedestrian, Facebook, Ooh Media and PHD to distribute free ice-creams

Vida Scott exits APN News & Media for communications role at Westpac