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Defence Force Recruiting 'humanises' Army in major recruitment push Zoe Samios

Defence Force Recruiting is sharing the stories of its army soldiers in an effort "humanise" the Australian Defence Force in its biggest recruitment push to date. The campaign, by Havas Sydney, features a hero piece which shows clips of different soldiers and their hobbies outside of w...

Defence Force Recruiting ‘humanises’ Army in major recruitment push

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Andrew Jaspan The Conversation

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Woolworths appoints PPR to its public relations account

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Property group Dexus unveils new brand identity created by Hulsbosch

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Telstra showcases the future in new technology campaign

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Bulldogs win helps Seven to Friday night ratings victory

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Ten bumps Biggest Loser to lunchtime after fortnight of ratings failure

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Traditional media outlets still wield immense power, Isentia research finds

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Brands not thinking about community engagement early enough, Quiip boss warns

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PR agencies told to swoop on clients while media agencies are weak

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Brands need to steal consumers’ attention from someone else: Faris Yakob

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Ad watchdog censures Doug Moran National Portrait Prize ‘Pussy Magnet’ photo

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Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air

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Mediacom GM Brett Elliot departs of two decade stint

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Spirit Telecom positions itself as NBN competitor in ‘Think Again’ campaign

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Fairfax shares hit five year high as takeover speculation grows

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University of Queensland gives advertising account to Ogilvy

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Twitter launches pre-roll ads on live video content

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303 MullenLowe’s 10 year relationship with Cash Converters comes to end

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International and local speakers tackling transparency at Mumbrella360

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Magnum ad promoting marriage equality cleared by ad watchdog

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Biggest Loser continues downward dive, pulling 275,000 viewers

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Communications agency Blueprint opens first Australian office with David Ducker at helm

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Evolve Media splits operations to focus on millennials and mums

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Bauer launches new offering Reinvention targeting 45+ women

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DDB/Track’s Craig Bailey joins Five by Five as ECD

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Futuro Brand positions joint pain sufferers as ‘everyday heroes’ in new campaign

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SCA sells northern NSW television assets to WIN for $55m

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Lion locks in XXXX deal with Cricket Australia after VB exit

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Foxtel

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My Kitchen Rules beats Married at First Sight for first time in three weeks

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NAB asks customers to look at their photos in new ‘More than Money’ campaign

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Nine appoints The Australian’s Simon King as network homepage editor

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Deepend appoints Kim Verbrugghe head of planning

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Beauty and the Beast takes top spot at weekend box office

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Magnum & Co wins Voss Water PR account

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Sultana Bran 3 second ad

Sultana Bran’s camp goldfish cleared of vilifying the gay community

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Bench PR expands client portfolio with two new wins

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Woolworths makes sure footy fans aren’t hungry in AFL ad

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The 6AM Agency wins Hemps Food Australia account

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Bauer Media announces immediate closure of Shop Til You Drop magazine

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Creative marketing teams challenged to crack a charity brief and win an XBox

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Married at First Sight most popular program for Sunday Night television

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Private equity bid for Fairfax ‘as early as this week’

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Ogilvy Melbourne boosts creative team with eight promotions and appointments

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Fetch TV rebrands kicking off $10m marketing drive with Ross Creative Counsel

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Ten trails ABC again as Seven nudges past Nine for weekly win

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Chandon puts F1 drivers at wheel of toy cars in latest campaign

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Former One Nation deputy David Oldfield and radio host Sam Frost star in Seven’s Hell’s Kitchen

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Better Home & Gardens tops AFL and NRL in Friday night battle

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Swisse rolls out first ad as part of Ferrari sponsorship

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1

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