News

Tatts Group unveils new betting brand ahead of multi-channel marketing campaign 3

Marketers split on role of procurement amid UM CEO’s call to ‘put them back in their box’ 3

Guardian overhauls Australian site 7

Big Brother final sheds 1.2m viewers as Aria Awards fail to hit high note for Ten 9

Morning Update: Santa subs polar bears in Coke’s holiday ad; Miranda Kerr in Swarovski Christmas ad

Unions pass motion condemning ABC cuts and urging redundancies be open to all 2

Agencies urged to add value after being branded ‘factories’ churning out ‘crap’ 17

The Monkeys win Blackmores creative account following pitch 1

Maximus asks consumers which Social Athlete they are to launch limited edition drink 1

Ogilvy boss: Performance bonuses should not risk all profit 7

Adult shop posters falls foul of ad watchdog 2

Agencies must sell certainty, not hope, as marketer calls for greater accountability 8

Cummins & Partners announce Sydney office, hiring Kimberly Bartkowski as digital creative director 3

Dancing with the Stars grand finale watched by 1.063m as Seven wins night

DrinkWise target school leavers in new phase of How to Drink Properly campaign 3

eBay partners with Spotify to bring Christmas carols to online shoppers 7

MTV Australia launch MTV Style site following increase in audience wanting style and celebrity stories 2

Morning Update: Potty-mouth princesses are back to fight domestic violence 2

Native ad research ‘looks too good’ admits Sound Alliance MD 4

Cheil Worldwide invests in Iris giving Sydney office access to Asia

Virgin Mobile CEO David Scribner takes shot at Telstra over CMO 12

Announcing Mumbrella Perth – our new conference for Western Australia 1

Airbnb roll out global campaign locally as it aims to build local customer base 4

Logan City comms boss criticises ‘ignorant’ journalists who perpetuate ‘lazy stereotypes’ 4

PRIA looks at merger and rebranding options 1

Opposition leader Shorten accuses ‘government of savages’ of ‘censorship’ with ABC cuts 3

Marketing campaign underway for Cricket World Cup as ads showcase international appeal 1

General Pants Co donate to charities in ‘General Peace Co’ Christmas push

Lego rolls out first local Christmas campaign from Ensemble 3

Solaris Paper launches luxury toilet paper brand Emporia with campaign from McCann 3

The Big Adventure comes fourth in timeslot as ABC beats Seven on primary station share 5

Vale former MLA marketer David Thomason 12

Morning Update: Fathers respond to Old Spice ‘Momsong’ with ‘Dadsong’; Dick’s Sporting Goods Christmas ad 2

Red Agency wins PR Consultancy of the Year at Golden Target Awards 1

Union vows to fight ABC job cuts and brands government “liars” over office closures 13

The Hunger Games rakes in almost $12m in highest opening weekend of the year 1

ABC News to bear brunt of job cuts as division refocusses on digital delivery 19

Jacob’s Creek plays emotion card with its winemakers at the heart of new brand push 3

Etihad Airways appoints former Ansett and Qantas marketer to head global marketing 4

Hutton: The lines have blurred and PR should challenge creative 8

News Corp marketer admits future revenues must broaden beyond subscriptions and ads 2

NewsLifeMedia to launch lifestyle brand Buro 24/7 next year 1

ABC axes regional radio and TV outposts and sheds 400 jobs as budget cuts hit home 21

Media agencies invited to bid for print advertising in new online marketplace 3

Cricket helps Nine win the night as 919,000 tune in for finale of Countdown anniversary special

Ex-Radio National boss says sections of ABC ‘wasteful and unaccountable’ as Ultimo HQ put ‘in lockdown’ ahead of cuts announcement 39

Morning Update: PooPourri are back for Christmas; Andy Coulson leaves prison

Renegade Collective founder Lisa Messenger: ‘I hate putting celebrities on the cover’ as she eyes US expansion 2

University of Western Australia promote founding of Perth International Arts Festival

Sunday Night EP Mark Llewellyn dismissed from show after probe into bust-up 2

Santa stars in latest Jeep spot 15

GroupM to launch in New Zealand with STW’s Ikon NZ to become part of the group 3

Ex Publicis Mojo CEO Joe Pollard named as Telstra marketing chief 11

Budget cuts could hasten decline of print advertising revenue, publishers are warned

NRMA uses viral car video as springboard for branded content campaign 1

Woolworths uses Jamie Oliver for Aussie based Christmas campaign 2

303Lowe hires Brad Morris as digital and innovation head

JimJam hires DDI’s John Speers as it looks to conquer ‘wild west’ of communication 1

B&T overtakes AdNews as highest-circulating marketing magazine 8

Making journalists write native ads is a ‘mistake’ Mandarin editor warns publishers 10

Father Bob offer people chance to win guaranteed happiness in volunteering experiment 8

Seven’s audience share dips to 14.8 as Beauty and the Geek falls again

Taste.com.au and Sterling Publishing big winners at Excellence Awards 1

Morning update: Pizza Hut and Italians; most shared ads of 2014, Qatar goes for JWT

Tablet publishing fails to create habit with readers due to less frequent publishing rate

UM CEO Mat Baxter: ‘Put procurement back in the box where they belong’ 9

Fairfax Media focuses on subscription business as source of revenue 14

Click Frenzy advertising spend rises 40 per cent with clicks up 41 per cent

Cummins & Partners wins Vodafone following pitch 14

Marketers ‘completely crazy’ for looking to web traffic as content marketing success metric 1

Buzzfeed international boss: Uber controversy ‘will change way people think about us’ 1

Marketers being squeezed as companies seek short term results 1

Red Agency acquires Graymedia as it looks to expand Queensland footprint

Australia’s win against South Africa helps Nine win the night

Morning Update: New York Post dares you to ignore its new ads; Singapore Airlines keeps faith with TBWA

Commercial networks will ‘fund SBS budget cuts’, as Free TV warns of quality erosion 12

Malcolm Turnbull confirms ABC and SBS cuts to total $308m over five years 35

Vodafone names new marketing chief to replace Kim Clarke 1

Hoopla founders to launch quarterly newspaper for girls in ‘radical and risky’ move 11

Telstra begins national Wi-Fi roll out with 1000 ‘trial sites’ expected before Christmas 2

Masterchef reality production of the year at Screen Producers Australia Awards

Optus celebrates Christmas with Josh Thomas and pavlova 7

Nine’s Ross Greenwood and Michael Koslowski launch WeEditFast cloud based video editing service 3

First Contact grabs decent audience for SBS as Dancing with the Stars tops entertainment

Netflix to launch locally in March 2015 15

Digital agency Pusher moves in with Publicis Worldwide Australia 1

Education minister Chris Pyne starts petition demanding ABC keeps Adelaide production unit 25

Morning Update: Samsung launches first UK Christmas TV campaign; 10 most watched ads in October