Opinion

Why equality is a dirty word for marketers

Lessons learnt from an irresponsible headline and appalling hashtag 6

After the Nine-Fairfax deal, who will shape Melbourne like The Age once did? 8

Nine still the one, with local single market monopoly ambitions and potential

Why the Nine Fairfax merger could be bad for business 2

#NineFairfax deal end of an era for Australia’s media titans

A modern tragedy: Nine Fairfax merger a disaster for quality media 10

It is time for agencies to reject racist clients and put ethics before revenue 6

Fairfax – Where did it all go right? 2

Adapting your brand’s tone of voice for audio is a must

To grow your brand, think like a bonsai tree

What could a My Health Record data breach look like?

What I’ve learned since giving up the day job and starting a design agency 6

How Australian media is changing the way it reports violence against women 4

Taking on big tech: where does Australia stand?

What the nature channel taught me about competition

I am not a robot: The value of human stories in an AI world 2

Holding a black mirror up to artificial intelligence

Digital attribution too often measures what’s easy, not what’s right 13

Five signs your media agency is delivering fake performance 7

Why winning new business is such a pitch 3

Employing a ‘bullshit detector’ is the only way to make great branded content 4

The winners and losers in the 2018 World Cup broadcast battle 5

When whistleblowers are prosecuted, it has a chilling effect on press freedom in Australia 1

To learn about AI, I went back to print – here’s what I found 1

For the love of the Instagram gods, can you please keep it real 19

Instagram’s blue tick roll out is a step in the right direction for authenticity online 3

Mapping a sustainable future for the Walkley Foundation

How can the ad industry keep competition healthy?

Why a focus on social media quick wins undermines the value of PRs

Stop with emails that sound like they were written by a robot 1

Secret ingredient that made Netflix a world beater could lead to its demise 2

What I’ve learned after 12 months as a freelancer 10

An investigation into IGTV’s strategy

Looking beyond the bridge of awards 3

Why plastic bag bans triggered such a huge reaction 17

We’ve had a data breach… let’s not tell anyone 4

How the Thai cave rescue set a new benchmark for effective crisis communications 4

Are you sure you want to bring programmatic in-house? 7

Extended reality is finally here, and sports fans are already feeling the benefit

Why the ABC, and the public that trusts it, must stand firm against threats to its editorial independence 13

Unconscious bias and short-termism are costing our industry’s recruitment process 7

The best and worst World Cup marketing campaigns so far 3

Journalists do make the best content marketers, but… 3

10 times behavioural science made advertising more effective 1

Predicting the future: The sweet spot between idiot and expert 2

What the Thai cave rescue tells us about crisis media management 7

Innovation hasn’t killed imagination – we just need to learn how to connect the two 5

PR princesses: It’s time to ditch the crowns (and the stereotypes) 17

How imagery and media coverage influence our empathy for strangers 1

Agencies must stop working for free in order to get that ‘much-needed account win’ 9

It’s official: We can no longer say consultancies are independent 5

It’s time to bridge the gap between PR and media buying 4

Nauru’s ban on ABC splits commercial media 5

CX deserves a position in the boardroom, with marketers at the helm 1

Australia’s government failed to stand up for press freedom after Nauru barred ABC journalist 9

Why journalists make the best content marketers 1

Marketing is for your staff, not just for your clients 2

Three ways we learned to be better this week 10

Richard or Ricardo? How your name impacts your media job prospects 4

Green is the new black: why retailers want you to know about their green credentials

Marketers should stop asking for feedback and start listening to it

The ethics of Apple’s closed ecosystem app store 2

Brands should be worried about Amazon’s quiet seduction

Optus, make like a Scout: be prepared 3

A challenge to male creative directors 72

Plastic-free campaigns don’t have to shock or shame. Shoppers are already on board 3

Overheard in a Sydney bar: ‘If the feed goes down, we’re going to need to get out of here, fast!’

Cold-shouldered at the careers expo: Advertising is no longer cool with kids 33

Brands need to look beyond social media outcry when making big business decisions 2

It’s time to stop fighting and embrace the six second ad 9

Telstra may be simpler, but where will revenue come from? 4

Let’s stick together: the case for open source in adtech 1

A tribute to the late Hugh Stuckey 1

Going client-side is no longer the soft option 6

One own goal won’t turn the match against mobile streaming

A new national brand? No worries 7

Adland hasn’t gone back to the 1950s, it’s gone back to ancient Greece 12

FIFA World Cup: It’s time to look at the brands which sponsor it 1

All that glitters isn’t always all that

Feeding frenzy: public accuse the media of deliberately fuelling shark fear

The ethics of using behavioural science in marketing 3

The principles of post-advertising 2

Making the switch from journalist to the PR person journalists don’t hate 24

‘Please Alexa’: are we beginning to recognise the rights of intelligent machines? 6

What marketers can learn from the car factory / dealership divide 1

The greatest change branding agencies have faced in a generation 2

Doomsaying about new technology helps make it better