Opinion

The greatest change branding agencies have faced in a generation 2

Doomsaying about new technology helps make it better

Volkswagen: Is great advertising enough to make people stick with a brand despite major PR disasters? 8

Google’s new Ad Settings tool is a positive step for the digital marketing industry 1

Constant attacks on the ABC will come back to haunt the Coalition government 11

Managing junior planners means making sure they find their own voice 5

We’re laughing in an echo chamber: it’s time to rethink satire 2

Traditional web development is stressful, costly and unnecessary

Unless your pitch is a Hollywood blockbuster, you’re losing business 9

Protecting Google from defamation is worth seriously considering 2

If it’s bad taste it’s not funny, and if it’s funny it’s not bad taste 2

Two speeds of media: Simple or wonderful (and occasionally both) 2

Navigating the age of promiscuity: what brands can learn from Tinder 4

The more you write ‘strategy’, the less likely it is you have one 4

Anonymous confessions from un-awarded creatives 10

Managing the highs and lows of data overload

Facebook punts on gaming to lure millennials back to the platform 2

Collaboration, openness and C-suite education – the digital industry’s manifesto for 2021 1

Creatives: forget your insecurity and remember you’re awesome 4

Hey banks – no reputation building campaigns, please 4

Why did the television reboot become all the rage? 3

An ode to the importance of learning what your colleagues actually do 1

Confused about the advertising industry? Who isn’t? 6

GDPR is a great thing for Aussie marketers 1

The cobra effect is poisoning digital marketing 2

The gig economy is about to enter adland 9

The XXX way to easily grow your digital marketing career 9

Seeing the future: The (AR) elephant in the room 1

The future of advertising is in the hands of the ad blockers 5

Finding the negative: There’s always one 3

Everything old is news again 3

The Sky takeover and the next generation of the Murdoch dynasty

I want your (anonymized) social media data 2

Apple acknowledges the iKid generation at its developer conference with new parental controls

The modern agency CEO faces unprecedented leadership trials 6

Even blue ticks can be faked on Instagram 17

Dear media sales reps, please kiss off 42

Enough with the doom mongering, let’s decide how we want the industry to be

It’s time to challenge TVC duration lengths in Australia 17

Despite digital’s promise, we’re still not delivering marketing everyone loves 5

Esports isn’t the place for traditional sports sponsorship marketing 1

Arkady Babchenko: sting or stunt – the surreal fake murder of a Russian journalist

Yes, it is too late now to say sorry 5

How to profit from other people’s ideas

Yes, the State of Origin is worth the eye-watering TV premiums 7

Crisis? What crisis? Why recognition is critical 1

Why ABC reacted so swiftly to Roseanne’s racist tweet

Stop future gazing and start taking data lessons from history 6

How Ten and ABC turned the Roseanne tweet fiasco into a reputational win 12

Want to win more pitches? Be present while you present 3

‘But I’m a marketer, not an IT geek…’ 9

Gaming the system can paralyse customer experience 1

Embracing technology is only hope for bespoke music composers 1

The trials and tribulations of setting up my own agency 14

Why artificial intelligence can’t solve everything

Condescending GIO advert makes women look stupid 38

Advertising is like comedy: The worst laugh is from the back of the room 2

How many strategic departments does it take to make a Beatles album cover? 17

How Westinghouse failed to understand customer segmentation 7

War of words: why journalists need to understand grammar to write accurately about violence 14

US federal judge rules Trump’s Twitter account is a public forum 2

How community managers can weather the fake news wave 2

The marketing supply chain has lost its integrity 2

A new levy on digital giants like Google, Facebook and eBay is a step towards a fairer way of taxing 2

Solo: A Marketing Disaster Story 50

A right Royal PR success: a lesson for big business from Harry’s wedding 3

Advertisers should stop funding Facebook and start funding real journalism 8

Why fake news is anything but new 1

When agile marketing is not Agile Marketing 1

The banks’ leaders should take a leaf out of James Comey’s book 1

Innovation isn’t only for unicorns, it’s for the rest of us donkeys too

Voice control: why AI must resist our bad habit of stereotyping human speech

The public prefer an interesting lie to a dull truth 2

No, tracking and surveillance are not an essential part of digital advertising 12

To the PR industry: It’s time to stop blowing your own trumpet 1

It’s time to rethink lazy male stereotypes in advertising 3

Tom Wolfe elevated journalism into enduring literature 1

A very honest guide to coming up with ideas, featuring David Hume 3

AI can book a restaurant or a hair appointment, but don’t expect a full conversation

Zero-based budgeting is being mismanaged by advertisers 1

How a product’s adjectives influence our experience of it 1

GDPR – Let’s all calm down a bit, shall we? 1

Facebook’s blockchain experiment is positive for the industry

A framework for finding the truth on Twitter

ACCC Digital platforms inquiry: Audiences are boycotting mainstream news media 4

Finkel: overcoming our mistrust of robots in our homes and workplaces

Pro bono campaigns don’t work 3

Advertisers are using bloggers’ faces without their consent 1