Features

Mark Coad’s best of 2019: A new gig and a resolved insurance claim, all in one week 2

Ian Perrin’s best of 2019: The importance of finding people who don’t give a shit about advertising

Christmas Campaign Review part two: The verdict on the best and worst Aussie Christmas ads of 2019

Mumbrellacast: Radio’s rough end to 2019, the curiosity of The Cat, and govt axes Department of the Arts

Ad of the decade: Industry leaders share their favourite creative work 8

‘Don’t lead like a woman’: Industry leaders reveal the worst advice they’ve been given 7

Melissa Fein’s best of 2019: Joy after tragedy, ocean swimming, and a focus on people

‘A calculated insult’: Industry reacts to government axing Department of Communications and the Arts 16

AI will make marketing more empathetic, says Global Female Entrepreneur of the Year  

Mumbrellacast: Is it all doom and gloom? Plus new boss for IPG Mediabrands and Nine wins the year

TV in 2019: The year Nine toppled Seven and reality ruled

Relentless, tough, demanding and brilliant: the culture that saw Clems Melbourne named creative agency of the decade 22

Christmas Campaign Review: The verdict on the best and worst Aussie Christmas ads of 2019 1

Mumbrellacast: GrowthOps’ Phillip Kingston in the studio, plus Tajer out of DAN, and media agency of the decade 8

OMD’s 10-year transformation: From a ‘two out of 10’, to media agency of the decade 44

Mumbrellacast: M&C Saatchi’s Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch

Campaign Review: The verdict on Philausophy, Aldi’s miracle ham, Optus explaining 5G and the Heart Foundation’s latest killer 3

Mumbrellacast: The ABC’s rough week, more Christmas ads, and Christian O’Connell’s rise to the top 2

How your competitors’ secrets are often hiding in plain sight

Partnership automation – the industry’s best kept secret

Mumbrellacast: Has the Melbourne Cup lost its shine with viewers? Coles vs Aldi, and Optus on the future of sports streaming 4

Ten years of Broadsheet with founder Nick Shelton 3

Attention all 90s babies: How nostalgia-filled RNB Fridays became a multi-platform brand

How clever marketing changed perceptions for iconic Kiwi brands

Mumbrellacast: The Amazing Race’s Beau Ryan, big changes at Macquarie Media, Foxtel’s loyalty program, and what is a ‘Philausophy?’ 2

Campaign Review: Is Tetley slightly sexist? Plus the verdict on Uber Eats and Nimble 2

‘Nobody cares what you think’: The three skills new talent need to accelerate their careers 2

Recycled formats (and reality stars), ‘gems’ like Mega Mini Golf, and a possible demand-side platform: Media agency execs review upfronts 2020

Feeling the pinch: Out-of-home’s next opportunity to evolve 7

‘With the right agency culture, time is irrelevant’: CHEP’s Chris Howatson on working smart 6

Mumbrellacast: DAN CEO Henry Tajer and all things Seven – Upfronts, Pac Mags and Prime

Campaign Review: Gold standard strategy for Google, the verdict on Domuts and greyhounds, and have the meerkats outgrown the brand?

Mumbrellacast: All about Nine in 2020, ARN re-signs Kyle and Jackie O, and Foxtel undergoes another restructure

‘It was like Nikita hadn’t been murdered’ – why reporting guidelines matter

Mumbrellacast: Ten in 2020, big CMO moves, ‘Wang Watch’, and we sit down with Bachelorette Angie Kent

The future of branded storytelling, in a $25m Mosman mansion

Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market 1

Campaign Review: Is it time for Coles to shake it up? Did Seafolly miss the mark? And has Instagram successfully revived its heart? 2

A love letter to Australian advertising: Why Russel Howcroft turned his love of Mojo into a TV show 17

Welcome to WPP, Jens: It’s going to get ugly 49

Mumbrellacast: Why can’t we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate

Ten’s ‘calculated risk’ on The Masked Singer seems to have paid off, but can the show go the distance? 4

Mumbrellacast: Kurt Burnette on Seven’s future, plus 600 complaints for a Libra ad, and Sam Armytage vs the tabloids

Campaign Review: Did SA Tourism’s ‘Old Mate’ ad miss the mark? 1

Ditch the sales pitch argues B2B content masterclass podcast

Content: How the ABC engineered a viral success with a show about going viral 1

Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock’s Lou Weiss

How to avoid being duped on audience data

Mumbrellacast special: Roxy Jacenko on mental health, industry envy, and her TV pilot 16

The rise and fall and rise again… of white men in finance ads

Mumbrellacast: TV Blackbox’s Rob McKnight on why Rove flopped, getting sacked and the real story behind Studio 10’s Brussels sprout incident

Campaign Review: Pill Testing, Libra making ‘blood normal’, and Kosciuszko vs Great Northern

Open banking will finally end consumers’ blind loyalty 2

Mumbrellacast: Rove is back (for now), CommBank’s weak Alan Jones stance, radio ratings highlights and CHE Proximity on Curing Homesickness

Customers embrace inclusive brands over those that aren’t 1

Long tail marketing for tech no longer means queues around the block

Campaign Review: Todd Carney’s on-brand Sportsbet ad and the bravery of Bonds’ glo-ball warming

Elle Macpherson, Nicole Kidman and Jennifer Hawkins: How Stellar encourages readers to sit down on a Sunday and read the paper 2

Say hi to your mum for me: Why Rove is confident he can take back Saturday night 15

Mumbrellacast: Alan Jones vs advertisers, Kellogg’s finally finds media, plus The Guardian visits the studio 2

How the CMO can tackle technology and win

Why harnessing location data can improve customer experience

Mumbrellacast: Gary Vee in the studio, plus 2Day FM axes breakfast, and Karl Stefanovic returns to TV

Music for breakfast: Why 2Day FM has finally called it a day on talent-fronted mornings 7

David Droga on what’s next, and the industry’s ‘irrelevant mediocre middle’

Ditch the pitch: Clients respond to agencies’ calls to reform the pitch process 15

Profit over volume: the new reality of a disrupted auto market

Mumbrellacast: Nick Garrett departs Clems, Seachange returns to screens and IAG’s Brent Smart

Clicketyboom! How TV is driving short- and long-term results for hipages

Campaign Review: The verdict on Koala, Ad Standards, Luv-a-Duck and Medibank 1

Mobile location tracking will boost in-store customer experience

Christmas is coming… but the stocking is going up much earlier this year

How True North promoted Uluru tourism while safeguarding the sacred site

Mumbrellacast: Triple J’s Ben and Liam on their best and worst radio, plus the ACCC and PwC reports

Why total TV measurement is an Aussie game changer 3

Ten hopes to romance audiences with a back-to-basics Bachelor 1

How councils are future-proofing themselves against shrinking regional media 2

Five hard truths for marketers driving digital experience

‘The strength of the Masterchef franchise is greater than any judge’: Can Masterchef survive losing its stars? 6

Campaign Review: The verdict on Samsung’s influencer spoof and CHEP’s bid to cure homesickness

Mumbrellacast: George Calombaris and the whole damn thing, plus Mark Humphries on what went wrong with Pointless 4

The tribe has spoken: Why Ten thinks there’s still plenty of life in Survivor 5

Mumbrellacast: Coles’ Little Shop returns, Instagram hides your likes, and SCA’s Brian Gallagher on Boomtown

From top of mind to tip of tongue: What smart homes will look (and sound) like in 2023

Facepaint, skate parks and Katy Perry – how Westfield turned malls into living centres

Why sports advertising is a grand slam for brands

The Daily Telegraph turns 140: Current and ex-staffers look back on death knocks and doorstops 7

BVOD – the ultimate reach extender