Features

‘Nobody cares what you think’: The three skills new talent need to accelerate their careers 2

Recycled formats (and reality stars), ‘gems’ like Mega Mini Golf, and a possible demand-side platform: Media agency execs review upfronts 2020

Feeling the pinch: Out-of-home’s next opportunity to evolve 7

‘With the right agency culture, time is irrelevant’: CHEP’s Chris Howatson on working smart 6

Mumbrellacast: DAN CEO Henry Tajer and all things Seven – Upfronts, Pac Mags and Prime

Campaign Review: Gold standard strategy for Google, the verdict on Domuts and greyhounds, and have the meerkats outgrown the brand?

Mumbrellacast: All about Nine in 2020, ARN re-signs Kyle and Jackie O, and Foxtel undergoes another restructure

‘It was like Nikita hadn’t been murdered’ – why reporting guidelines matter

Mumbrellacast: Ten in 2020, big CMO moves, ‘Wang Watch’, and we sit down with Bachelorette Angie Kent

The future of branded storytelling, in a $25m Mosman mansion

Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market 1

Campaign Review: Is it time for Coles to shake it up? Did Seafolly miss the mark? And has Instagram successfully revived its heart? 2

A love letter to Australian advertising: Why Russel Howcroft turned his love of Mojo into a TV show 17

Welcome to WPP, Jens: It’s going to get ugly 49

Mumbrellacast: Why can’t we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate

Ten’s ‘calculated risk’ on The Masked Singer seems to have paid off, but can the show go the distance? 4

Mumbrellacast: Kurt Burnette on Seven’s future, plus 600 complaints for a Libra ad, and Sam Armytage vs the tabloids

Campaign Review: Did SA Tourism’s ‘Old Mate’ ad miss the mark? 1

Ditch the sales pitch argues B2B content masterclass podcast

Content: How the ABC engineered a viral success with a show about going viral 1

Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock’s Lou Weiss

How to avoid being duped on audience data

Mumbrellacast special: Roxy Jacenko on mental health, industry envy, and her TV pilot 16

The rise and fall and rise again… of white men in finance ads

Mumbrellacast: TV Blackbox’s Rob McKnight on why Rove flopped, getting sacked and the real story behind Studio 10’s Brussels sprout incident

Campaign Review: Pill Testing, Libra making ‘blood normal’, and Kosciuszko vs Great Northern

Open banking will finally end consumers’ blind loyalty 2

Mumbrellacast: Rove is back (for now), CommBank’s weak Alan Jones stance, radio ratings highlights and CHE Proximity on Curing Homesickness

Customers embrace inclusive brands over those that aren’t 1

Long tail marketing for tech no longer means queues around the block

Campaign Review: Todd Carney’s on-brand Sportsbet ad and the bravery of Bonds’ glo-ball warming

Elle Macpherson, Nicole Kidman and Jennifer Hawkins: How Stellar encourages readers to sit down on a Sunday and read the paper 2

Say hi to your mum for me: Why Rove is confident he can take back Saturday night 15

Mumbrellacast: Alan Jones vs advertisers, Kellogg’s finally finds media, plus The Guardian visits the studio 2

How the CMO can tackle technology and win

Why harnessing location data can improve customer experience

Mumbrellacast: Gary Vee in the studio, plus 2Day FM axes breakfast, and Karl Stefanovic returns to TV

Music for breakfast: Why 2Day FM has finally called it a day on talent-fronted mornings 7

David Droga on what’s next, and the industry’s ‘irrelevant mediocre middle’

Ditch the pitch: Clients respond to agencies’ calls to reform the pitch process 15

Profit over volume: the new reality of a disrupted auto market

Mumbrellacast: Nick Garrett departs Clems, Seachange returns to screens and IAG’s Brent Smart

Clicketyboom! How TV is driving short- and long-term results for hipages

Campaign Review: The verdict on Koala, Ad Standards, Luv-a-Duck and Medibank 1

Mobile location tracking will boost in-store customer experience

Christmas is coming… but the stocking is going up much earlier this year

How True North promoted Uluru tourism while safeguarding the sacred site

Mumbrellacast: Triple J’s Ben and Liam on their best and worst radio, plus the ACCC and PwC reports

Why total TV measurement is an Aussie game changer 3

Ten hopes to romance audiences with a back-to-basics Bachelor 1

How councils are future-proofing themselves against shrinking regional media 2

Five hard truths for marketers driving digital experience

‘The strength of the Masterchef franchise is greater than any judge’: Can Masterchef survive losing its stars? 6

Campaign Review: The verdict on Samsung’s influencer spoof and CHEP’s bid to cure homesickness

Mumbrellacast: George Calombaris and the whole damn thing, plus Mark Humphries on what went wrong with Pointless 4

The tribe has spoken: Why Ten thinks there’s still plenty of life in Survivor 5

Mumbrellacast: Coles’ Little Shop returns, Instagram hides your likes, and SCA’s Brian Gallagher on Boomtown

From top of mind to tip of tongue: What smart homes will look (and sound) like in 2023

Facepaint, skate parks and Katy Perry – how Westfield turned malls into living centres

Why sports advertising is a grand slam for brands

The Daily Telegraph turns 140: Current and ex-staffers look back on death knocks and doorstops 7

BVOD – the ultimate reach extender

Limited seats left for Great Debate: Creativity… Who Needs It?

Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies

News.com.au’s Kate de Brito on what it takes to be number one 6

Will adland ditch the pitch? Part 3: Is anyone going to actually do it? 13

Will adland ditch the pitch? Part 2: Setting fire to burn out culture 1

How Foxtel is using data in a bid to turn its fortunes around 15

Will adland ditch the pitch? Part 1: Saying no 1

Mumbrellacast: Christian O’Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party 3

Content, SEO and paid search must work together to be effective 7

Curing homesickness: Behind CHE Proximity’s campaign with the Sydney Children’s Hospital Foundation 4

Ambition, hunger and support is the secret to brand growth

Nine plans to revolutionise media buying with the launch of 9Voyager 6

Next-gen location data is changing the way we analyse customer information 4

Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS’ branding moves, and Ten’s Beverley McGarvey 3

Looking local: How News Corp is targeting regional areas with digital-only mastheads

Drop the pity – women over 50 are wealthy, savvy and happier than ever 4

Not all video is equal: visibility and screen coverage drive sales impact

No place like home – local news reaches broad audience segments 1

Mumbrellacast: Mark Coad on ditching the pitch, saying ‘no’, and why agency culture is everything

From Extreme Weddings to Border Security: What goes into making real ‘reality’ television 5

What next for Sky News? Commercial director Cathryn Adams on Sleeping Giants, talent changes and growing audiences 3

News Corp’s Lou Barrett on Serial Killers, print media’s ‘ad recession’, and its election coverage 13

Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings

Q&A with new communications minister Paul Fletcher 1

Mumbrellacast special: Naked reunion – Mat Baxter, Adam Ferrier and Mike Wilson

Ed Harrison’s mission to bring Isentia back from the cold 11