Features

Limited seats left for Great Debate: Creativity… Who Needs It?

Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies

News.com.au’s Kate de Brito on what it takes to be number one 6

Will adland ditch the pitch? Part 3: Is anyone going to actually do it? 13

Will adland ditch the pitch? Part 2: Setting fire to burn out culture 1

How Foxtel is using data in a bid to turn its fortunes around 15

Will adland ditch the pitch? Part 1: Saying no 1

Mumbrellacast: Christian O’Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party 3

Content, SEO and paid search must work together to be effective 7

Curing homesickness: Behind CHE Proximity’s campaign with the Sydney Children’s Hospital Foundation 4

Ambition, hunger and support is the secret to brand growth

Nine plans to revolutionise media buying with the launch of 9Voyager 6

Next-gen location data is changing the way we analyse customer information 4

Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS’ branding moves, and Ten’s Beverley McGarvey 3

Looking local: How News Corp is targeting regional areas with digital-only mastheads

Drop the pity – women over 50 are wealthy, savvy and happier than ever 4

Not all video is equal: visibility and screen coverage drive sales impact

No place like home – local news reaches broad audience segments 1

Mumbrellacast: Mark Coad on ditching the pitch, saying ‘no’, and why agency culture is everything

From Extreme Weddings to Border Security: What goes into making real ‘reality’ television 5

What next for Sky News? Commercial director Cathryn Adams on Sleeping Giants, talent changes and growing audiences 3

News Corp’s Lou Barrett on Serial Killers, print media’s ‘ad recession’, and its election coverage 13

Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings

Q&A with new communications minister Paul Fletcher 1

Mumbrellacast special: Naked reunion – Mat Baxter, Adam Ferrier and Mike Wilson

Ed Harrison’s mission to bring Isentia back from the cold 11

Yahoo looks to a future of video, sport and finance after Seven

Courting controversy outdoors – how to stand out without getting in the way

‘Australia is one of the toughest markets for magazines in the world’: Bauer’s incoming CEO Brendon Hill and COO Veit Dengler on succession, consolidation and digital growth 2

‘There’s a strong role for commercial free-to-air TV’: Free TV on the launch of Clear Ads and the future of broadcast

Mumbrellacast: Max Markson on controversial campaigns, who he would never work for, and high-profile clients 3

Australia’s first ever research study into the progressive mindset revealed

Helen McCabe on launching Future Women Social Club, connecting women and engaging brands 3

Mumbrellacast: MCN boss Mark Frain discusses subscription TV after Game of Thrones and MCN’s plans for growth 3

The millennials shall inherit the earth (and marketers should pay attention)

Making Meccaland: behind the scenes at Australia’s biggest brand experience 2

The day I taught Bob Hawke how to use the internet 5

Mumbrellacast: The end of Naked, CHEP recruits Ben Shepherd and harassment at adland awards nights

Influencing consumers starts with building trust 1

Why CEOs should look to candid disruptors for inspiration

Ten Daily celebrates one year delivering ‘news with benefits’ 1

Ad regulations, ABC funding, and media ownership: here’s how the parties’ policies stack up this election 1

Burgers, baubles and barbies – lessons from the new series of Face 2 Face

Why QMS used Bespoke to promote and host three huge events in Sydney, Melbourne and Brisbane

Mumbrellacast: Bill Shorten takes on News Corp, Rugby AU’s brand post Folau, and Spinach’s Ben Willee

ABC Life on intense scrutiny, making content for younger audiences, and silencing the critics

You are what you eat – how marketers can use recipes to target consumers 1

How to win the minds of progressives – register for Guardian Australia’s breakfast 1

How Instagram marketing gave a boutique Aussie locker maker a global audience

Mumbrellacast special: Live from Audioland with Ciaran Davis, plus Game of Thrones’ Isaac Hempstead Wright 6

Last chance to register for unveiling of landmark OOH research in Brisbane

Beyond the final whistle – sport is about more than just the game

Where we place our OOH ads builds brands, says Neuro-Insight’s Pynta

Mumbrellacast: Do adland recruiters have a woman problem? Plus the BVOD dilemma, and Ladbible in Oz 3

How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion 1

‘Good travel writing shares a humanity and a storytelling style you can’t get from an algorithm’

Robo-journalism is coming – but how will it affect your brand?

Register your interest for the unveiling of landmark OOH research in Sydney, Melbourne and Brisbane

What life looks like for Nine after Married At First Sight

Mumbrellacast: Life after MAFS, Pedestrian founders depart, plus IAB’s Gai Le Roy

How Pacific is cashing in on podcasting

Why Ten and Osher Günsberg are still banking on the Bachelor franchise 1

Marketers must understand how to better intersect and engage with the customer journey 1

Industry360: What’s holding Australian creative agencies back? 7

Mumbrellacast: Accenture buys Droga5, adland’s pregnancy problem; Meet Mercer and Bell

How a ‘gender neutral’ Ladbible will fit into the Australian publishing landscape

What does a conversational strategist actually do?

April Fool roundup 2019: Sportsbet sponsors Opera House, Bauer’s budgie mag, $1 Brexit flash sale 28

Mumbrellacast: Get Off In Thailand ad banned, DDB rebrands, Nine shakes up sales

Mumbrellacast: Speed’s Ian Perrin on the importance of stuffing up

Mumbrellacast: Jones stays put, Wicked Campers attacked, plus the DDB team joins us

Industry360: Facebook and Google on tackling transparency 1

Mumbrellacast: Ex-McCann CEO Ben Lilley on the problem with big agencies 1

Campaign Review: The verdict on MLA’s refreshing spot, SMH’s disappointing ad and Uncle Toby’s nostalgia 2

Industry360: Are there too many industry bodies?

Mumbrellacast: ABC picks Ita, Ten’s Changing Rooms flop, plus Pure Profile’s Nic Jones

What five years’ worth of radio data tells us about the industry: Perth 3

What five years’ worth of radio data tells us about the industry: Adelaide 1

What five years’ worth of radio data tells us about the industry: Brisbane 3

What five years’ worth of radio data tells us about the industry: Melbourne

What five years’ worth of radio data tells us about the industry: Sydney 1

Mumbrellacast: Nine and News fight over breakfast, Google and Facebook battle the ACCC 2

Why other outdoor operators don’t fear big giants JCD and Ooh 7

Broadcasting rights and a ball tampering scandal: How cricket.com.au fared through a tumultuous year

How The Guardian created its first article written by a robot 2

Ten pins its Dancing With The Stars hopes on a bigger, more exciting format

What does a head of creative solutions actually do? 3

Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC’s Jamie Angus