Features

How West Australian Newspapers plans to play on the national stage 9

Campaign Review: The best and worst of 2019’s Super Bowl ads

What does a lead real time artist actually do?

What will the ACCC investigation into the outdoor sector unearth? 3

Mumbrellacast: Why the ACCC is looking at outdoor, NAB’s nightmare, Vice’s job cuts, the problem with vegans

How a flood crisis changes a regional newsroom 1

Inside the client vs agency test case: Lessons learned from the Advangen litigation 2

Marketing jobs are radically different in 2019 – but some employees can’t keep up

Month in a Minute: January’s biggest agency stories

Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us

Campaign Review: MLA’s tired and tested strategy, Kia’s ‘nothing’ ad and Uber Eats’ tennis hit 7

Have your say on Mumbrella’s January Ad of the Month

My Kitchen Rules to come out with ‘guns ablazin’, says executive producer

TV networks gear up for battle after sporting rights shake-up 1

Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer’s latest big move

The ads that aired during 2019 Super Bowl 1

Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette’s controversial campaign and VMLY&R’s first big win

Mumbrellacast: Adland’s leadership shuffle, Today Show’s new line-up, and Australia’s rebranding

A ‘hot-pot of insanity’: What to expect from Ten’s new season of ‘I’m a Celebrity’ 1

ASX listed Australian media and marketing companies punished in 2018 1

Mumbrellacast: What on Earth happened? 2018 in review

Mumbrellacast: The year’s most complained about ads, Stefanovic brothers exit, radio’s big 2018

Christmas Campaign Review: The verdict on the best and worst international Christmas ads of 2018

News publishers reflect on their biggest stories of the year 2

Lifestyle and youth publishers rate The Teacher’s Pet as cream of the 2018 crop

‘Stop the disconnect between customers’ journeys and your marketing’

The results are in for those ‘controversial’, ‘bold’ radio programming gambles 2

How does… a voice of customer programme work? 1

‘Clients still see media relations at the heart of PR’: Robyn Sefiani reflects on life after winning at CommsCon 1

Travellers binned the brochures to book themselves – so how do marketers reach them?

Vote for Mumbrella’s Ad of the Year 22

Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss

Inside the five most eye-catching launch campaigns of 2018

Sign me up, I have an idea for a podcast: Video

‘Nobody gets in trouble for having a go’: CampaignLab’s director on growing a small agency

How messaging is more than an extension of your call centre

What success means for the commercial TV programmers in 2018 4

Mumbrellacast: Solving adland’s drinking problem, Optus takes no prisoners, and who won the TV year?

Pets, partners and phones – what people are looking at through a night in front of the TV

Christmas Campaign Review: The verdict on the best and worst Aussie Christmas ads of 2018 2

How winning awards helped WE Buchan turn the talent tide

Myer’s ‘simple’, ‘ingenious’, ‘classic and ‘innovative’ ad wins November’s Ad of the Month 3

Case study: Why Amazon used Bespoke to teach 130 marketers and creatives the power of voice

Month in a Minute: November’s biggest agency stories

What does a music curator actually do?

Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies

Have your say on Mumbrella’s November Ad of the Month 3

‘Highly profitable’ with an ‘ensemble cast’: Why Ten won’t give up on The Project 17

Ditch the big shows and stars and focus on benefits, advises Fetch’s marketing director

Australian radio is suffering from a lack of diverse ideas: Video 4

‘It’s not enough to have one TVC’: How Visual Domain is tackling the demands of online video

‘It’s not about revenge’, Sir Martin Sorrell’s S4 Capital APAC boss lays out plans for Australia and the region 3

Mumbrellacast: OMD’s big year, Fairfax merger unpacked, ASIC’s case against Harold Mitchell

SBS upfronts: Buyers commend depth and strength of programming

Campaign Review: Holden’s missing strategy and Velocity’s bold and brave campaign

What does a head of product actually do? 4

Head to Head: Is crisis communications in crisis? 1

Does out of home have an ad placement problem?

Facebook has ‘learnt to be transparent’, claims global marketing VP Carolyn Everson 5

Don’t assume audiences will love your brand story – BBC.com’s Jamie Chambers

Mumbrellacast: The verdict on Charlie Sheen’s cameo, Christmas campaigns, Oath’s Aussie launch and radio ratings

Australia’s defamation laws are hindering the #MeToo movement: Video 4

Campaign Review: Aldi’s outstanding ad, SATC’s missing strategy and Myer’s forgettable campaign

The radio dilemma: Brand recall and the uniqueness every station hopes for

Webinar on changing ways agencies work is now on catch-up 1

Train agency staff out of their comfort zone, says webinar panellist Jules Hall

Demystifying AI for brands with a roundtable dinner discussion

Mumbrellacast: Are we heading into a media recession?

The BBC’s Science of Memory study changes how we think about storytelling

How does… influencer marketing measurement work?

Changes to GfK radio ratings must not be ‘led by opinion’: Video 1

Head to Head: Should ad agencies be worried about influencers?

Buyers commend Ten for ‘fresh’ rebrand and clear sales proposition

Marketers can’t get left behind in the race to take advantage of the new streaming revolution

Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned? 1

How Alley overcame ‘meal fatigue’ to win the Mumbrella Awards’ data prize

Webinar to reveal how agencies are changing to survive

The Royals on cultivating a successful indie agency with thick skin and a healthy sense of paranoia

How to become an A-grade B2B marketer

‘Fame, feeling and fluency’: How DDB created an ad ‘too powerful for TV’ 3

Month in a Minute: October’s biggest agency stories

How a conversation at the Mumbrella Awards sparked Velocity’s Earnbassador campaign

‘Being number one is irrelevant’: Media buyers react to Seven’s content plans for 2019 3

Register your interest for Amazon Alexa’s free voice marketing masterclass

Have your say on Mumbrella’s October Ad of the Month

Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands 1

Campaign Review: The verdict on VW’s ‘too powerful for TV’, Amart’s ‘not bad’ campaign, ‘awkward’ Uber Eats ad 3

Is content marketing dying? | Mumbrella360 video 3