Features

How to become an A-grade B2B marketer

‘Fame, feeling and fluency’: How DDB created an ad ‘too powerful for TV’ 3

Month in a Minute: October’s biggest agency stories

How a conversation at the Mumbrella Awards sparked Velocity’s Earnbassador campaign

‘Being number one is irrelevant’: Media buyers react to Seven’s content plans for 2019 3

Register your interest for Amazon Alexa’s free voice marketing masterclass

Have your say on Mumbrella’s October Ad of the Month

Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands 1

Campaign Review: The verdict on VW’s ‘too powerful for TV’, Amart’s ‘not bad’ campaign, ‘awkward’ Uber Eats ad 3

Is content marketing dying? | Mumbrella360 video 3

Media buyers reflect on ‘on-brand’ Nine upfronts and ‘interesting’ SME proposition

Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn… and a Jesus ad

What will the agency of the future look like? 13

Ex-Cosmo editors Ingram, Freedman, McCahon and Wilson reflect on their time at the helm

‘The industry needs to be educated’: How voice experience agencies will finally go mainstream 2

Mumbrellacast: The Opera House debate, Ten’s reality pickle and Google+ is dead

What to expect from the localised edition of The Guardian Weekly 2

‘I don’t want to be a leader of people unless I am a leader of ideas’: Clemenger’s Nick Garrett 4

How 9Honey plans to dominate the women’s lifestyle category

Campaign Review: Creatives clash on whether Uber, Coca-Cola and meerkat ads are any good 5

What does a programmatic solutions manager actually do? 4

How does… marketing on WeChat work? 3

‘Buying massive clicks does not yield genuine audiences’ | Mumbrella360 video 1

Why Ten believes it can achieve its highest ever Australian Survivor finale 2

‘Some things shouldn’t be for sale’: Agencies stand against Sydney Opera House ads 21

Register to attend BBC storytelling summit in Sydney

Are CMOs in crisis or in clover? | Mumbrella360 video 1

‘You can’t keep changing it’: Why the radio bosses are hoping for fewer talent shifts in 2019

Mumbrellacast: The Teacher’s Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed

How do… private vs public blockchains work? 4

Month in a Minute: September’s biggest agency stories

Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland 3

Head to Head: Should PR invest more in media amplification? 4

Campaign Review: MLA plays it safe, Budget Direct spends big and Bankwest tries to break the mould

From magazine to ‘superbrand’: How Vogue Australia plans to combat print decline rhetoric 3

Have your say on Mumbrella’s September Ad of the Month 2

The CMO Show Live with Michael Laxton | Mumbrella360 video

Mumbrellacast: Sam Wood debunks stolen recipe claims, Ten’s dire ratings and Ikon’s legal battle 1

From DVD magazine to Nine buyout: The story of Pedestrian TV

Theright.fit’s Taryn Williams on constructing her Mumbrella Award-winning startup

‘Technology is an equaliser’ – how regional Aussie businesses are going global, quickly 1

Mumbrellacast: Herald Sun’s cartoon controversy, Ikon vs the client, is Alan Jones a liability?

Campaign Review: The verdict on Woolmark’s timely film, Berlei’s missing respect and Honda’s holy grail of advertising

We’re not going to have a conversation about millennials | Mumbrella360 video

What does an AI trainer actually do?

Head to Head: Is B2C PR more important than B2B?

Why the way we connect is radically different from ten years ago

How Twitter lets Aussie brands take flight worldwide

Five reasons your chatbot is going to suck | Mumbrella360 video

Mumbrellacast: Em Rusciano exits, Take Me Out fizzles, Nike stands with Colin Kaepernick 1

More than the weather: How search is evolving with the help of AI | Mumbrella360 video

Building Punkee: Moving beyond The Bachelor recaps

‘We’re not caught in the hamster wheel of pitching’ – how Spark44 turned the agency model upside down 1

How does… a DApp work? 1

Reinventing Seven: Has the network got what it takes to return to number one? 3

Month in a Minute: August’s biggest agency stories 6

Leo Burnett’s ‘brilliant’ and ‘entertaining’ Honda ad crowned August Ad of the Month 1

Mumbrellacast: Kyle and Jackie O dethroned, Facebook Watch hits home, Amazon’s big Australian hire 1

Campaign Review: Qantas’ attempt to be culturally relevant, Sport Australia’s beige ad and R U OK?’s elegant spot

Radio bosses explain why a few bad surveys aren’t enough to pull a show 4

‘We had some incredibly strong competition’: Sinorbis’ Nicolas Chu on entering the Mumbrella Awards

Where are the grown ups? Adulthood vs adulting | Mumbrella360 video

Head to Head: Does a client have the right to see its agency’s media pitch? 1

How does… a design sprint actually work? 2

Have your say on Mumbrella’s August Ad of the Month 1

Mumbrellacast: Illegal internships exposed, financial results dissected and Marcel CEO’s exit

‘I made mistakes’: Red Agency’s James Wright on how to run an award-winning agency

‘They did not deliver value for money’: Agencies respond to government’s influencer ban 6

Journalism is becoming a profession for only the rich – so why won’t anyone talk about it? 44

Data, collaboration and more channels than ever – how top agency bosses adapted to survive

An ad guy and a psychologist walk into a campaign | Mumbrella360 video 1

Australia’s VR and AR marketing revolution has already arrived

Women in media on the challenges of breaking into the industry today | Mumbrella360 video

Mumbrellacast: Tim Worner talks, plus Fairfax’s final results and Foxtel’s 4K future 1

Campaign Review: Westpac’s ineffective advertising and Vegemite’s culturally relevant ad 13

How one cheeky Facebook post was seized upon by Guzman y Gomez’s savvy CMO 2

‘People search online but buy in-store’ – why the high street is still booming 1

Head to Head: Is the PR industry suffering from an identity crisis? 5

Media buyers weigh in on Nielsen’s video measurement challenges 3

Ogilvy CEO John Seifert talks ‘refounding’, Martin Sorrell, #MeToo, China, awards, AI, bad clients and consultancies

Mumbrellacast: Sky News, Nielsen, Press Council and News Corp all in the firing line, plus was Seinfeld a waste of time?

‘Awareness isn’t enough’ – how advertisers can solve the very modern crisis of brand safety

True Story: Behind the scenes with Hamish and Andy 2

The evolution of search marketing: less artificial, more intelligent

Behind the making of Nine’s ‘human drama’: The Block 2

Mumbrellacast: The #MeToo Ad Week outrage, Ten and MCN breakup, and Kim Portrate on the future of TV ratings

Campaign Review: Schwarzkopf’s nonsense, Foxtel’s terrible example and McDonald’s cheesy local adaptation

Westpac’s ‘powerful’, ‘moving’ and ‘brave’ ad about death wins Mumbrella’s July Ad of the Month 21