Features

Head to Head: Should brands pay agencies to pitch? Abigail Dawson

In Mumbrella’s Head to Head series, we invites the industry’s PR professionals to debate the industry’s biggest issues. This week, the founder of The HumbleBrag, Lucy von Sturmer goes head to head with David Platter, managing director of Dave Platter Pty Ltd public relations on whether brands should pay agencies to pitch for their business.

Head to Head: Should brands pay agencies to pitch?

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