Features

Campaign Review: Why KFC needs to have more fun and Officeworks needs a rebrand

Have your say on Mumbrella’s April Ad of the Month 11

Why Australian Traveller launched its biggest issue in 13 years

How does… voice SEO work?

It’s Sunday. Let me grab a coffee and a… newspaper? 11

Why Hit 105’s breakfast topics appear on Goa’s outdoor devices

How does… Google’s AMP for email work?

Does the advertising industry need more generalists or specialists? 4

How does… million-dollar cash prize marketing work?

Head to Head: Should the industry eliminate unpaid internships? 6

What does a content director actually do?

Digital prophet David Shing: ‘The internet used to be a fun place to be. Now it’s full of anxiety’

What you need to know about the cricket rights negotiations 2

Campaign Review: Why Rugby AU needs to do more, Fantastic Furniture needs a better idea and VicHealth relies on formula

How Australia’s PR and comms industry can overcome the talent drought 12

The creative directors proving their worth outside of ad agencies 1

What does a quality assurance engineer actually do?

How does… geolocation targeting work?

Head to Head: Do we need to be wary of micro-influencers? 6

April Fool roundup 2018: Cardboard credit cards; swimming desks and surviving robot armageddon 12

Easter ad wrap: Cadbury’s live Easter egg hunt, Big W’s raining Easter eggs and iSelect’s smashed pinata

How does… a content delivery network work? 1

AFL’s ‘honest’ campaign wins Mumbrella’s Ad of the Month for March

Campaign Review: AFL’s ‘bloody great’ ads, Cadbury’s marketing miss and Red Cross’ unique campaign 2

What really happens in a radio news room? 2

What does a global chief revenue officer actually do?

Keeping up with the TV networks: Seven sheds no tears over Nine’s reality triumph

How does… in-image advertising work?

Have your say on Mumbrella’s March Ad of the Month 3

Should creativity be left to the creatives? 11

‘Selling the power of creativity’: PwC’s CCO Russel Howcroft, one year on 12

How does… DSP, SSP and DMP work? 2

Campaign Review: Apple’s LGBTI weddings, Air NZ’s not so entertaining safety video, NRL’s miss 1

How Universal’s Cosy Project beat the publishing industry’s downturn 2

Why 2Day FM changed its music format 8

Teething issues: Will radio’s 2018 programming gambles pay off?

There’s 2.5 quintillion bytes of data in the world every day – but it’s nothing without a story 3

Life as a female leader in the PR industry 6

Head to Head: Is PR trying to be everything to everyone? 1

‘AI won’t replace marketers – it’ll make them more creative’ says IBM expert

How does… Vero work? 2

How Southern Cross Austereo’s rebranded digital stations transformed its sales strategy 4

Has M&C Saatchi given Bohemia its much-needed lifeline? 8

What does a community manager actually do? 8

Black Mirror’s rating system is here – and it’ll transform marketing 1

How does… near field communication work?

Avoiding ‘siloed, orphaned digital products’: Inside Seven’s digital strategy 2

How does… Google AdWords’ new attribution model work? 1

What does an agency-side editorial director actually do?

A day in the life of the Sydney Morning Herald’s editor 6

Apple’s same-sex marriage campaign wins Mumbrella’s Ad of the Month for February

Bringing back an icon: The strategy behind Tourism Australia’s Crocodile Dundee campaign 2

How to build a Google Assistant platform, from someone who’s actually done it

Campaign Review: The verdict on Qantas’ missed opportunity and NAB’s forgettable ad 1

‘Be more like Kanye’: How KFC found its swagger 33

How does… conversion rate optimisation work? 1

Have your say on Mumbrella’s February Ad of the Month 5

How does… a TV synced ad work? 5

Head to Head: Are the days of media impressions over?

What does a commercial director actually do?

Why The Guardian Australia chose quality journalism over ‘scary’ advertising dependency 8

What does an SEO specialist actually do?

Post Pandora, can Australia turn its music streaming exodus around? 7

How addressable TV lets broadcasters compete with Google and Facebook 4

Super Bowl Campaign Review: The best and worst Super Bowl ads

How does… an accelerated mobile page work?

Why BuzzFeed Australia isn’t screwed

How does… ads.txt work? 3

History Will Be Kind’s Emma-Jane Granleese on her agency’s ‘no ego culture’ 1

Can international radio hosts ever crack the Australian market? 3

Campaign Review: The verdict on MLA’s misstep and Ultra Tune’s unwatchable ad 1

‘Ping Pong and snacks do not make a culture’: Klick Communications’ Kim McKay 2

Super Bowl ads 2018: Is every ad a Tide ad? 9

What’s really going on with that Crocodile Dundee ad? 11

‘We’re happy to leave opinionated journalism for others’, says ABC News’ Tim Ayliffe 7

Marketing and comms has become ‘a bun fight’: Faris Yakob 1

‘Supportive, open and adventurous’: Weber Shandwick MD Ava Lawler on what it means to be a leader

Marketing in the age of the impatient customer 1

How publishers are responding to Facebook’s game-changing news feed shift 5

‘A work family’: CEO James Wright on life inside the CommsCon award-winning Red Agency 1

What our brains tell us about the best ads

From Coles to Samsung, here are 2017’s biggest PR account wins

2017’s biggest PR hires and departures

2017’s biggest creative agency hires and departures

The biggest creative pitch wins of 2017

Harvey Weinstein, dual citizenship and the royal wedding: Newspaper and magazine editors look back on the year 1

What was the biggest story this year? Digital publishers reflect on the year just gone

Christmas Campaign Review: The verdict on the best and worst Christmas ads of 2017 1