News

Wi-fi as advertising; Four-day agency week; Newspaper pioneer dies; Vanilla Ice pt 2; Who is Craig? 1

Optus wraps itself in the flag with Telstra price attack 1

Footy Show delivers for Nine… and for Rusty’s sponsors 2

Dedicated networker Conroy puts in the hours at the tennis, soccer and racing

Mitchell and OMD winners; Universal McCann and Mindshare losers in 2008 media spend

AFR salutes the heroes; ABC turns to the Hollowmen for funding bid 1

Will Google Voice be a Telstra killer? 3

Video special – Papworth papped; Nissan redux; What radio presenters wear

Tooheys tests the six degrees of separation theory as Foster’s gears up 4

DR MUMBO: Guerilla PR 2

Government ad decisions were ‘muddled and unaccountable’ 3

Biggest Loser is Ten’s only winner 1

Harold Mitchell – it’s not Wall Street; Phoenix from the flames; Adtech – the gulf between ad agencies and social media 1

Politicians to scrutinise how sports reporting is affected by commercial deals

Ron Walker’s Ferrari; ABC’s unfortunate signage; Media agency boss’s love of quantum mechanics 2

Round-up from the Adtech conference 1

Intel feels the need for speed 1

Rafters rule ratings ; Nine’s Tuesday nightmare continues

The story you’re about to read is true. Tobacco ads return to Australia 1

How much does an editor earn? $56,000 a month 13

Bad times for production houses; Fosters’ flag hijack; Harpers goes downhill; Dubai’s PR crisis

Mediacom, Universal McCann and Media Contacts only three Aussie representatives on global shortlist 7

WPP boss Sorrell says he doesn’t want to buy Photon 8

Four agencies vie to represent death row mobile brand

Droga5 drafts in Vanilla Ice for Virgin Mobile work 14

Internet is Australia’s most trusted medium – ACMA 4

Underbelly wins, but rest of Nine’s schedule struggles

What the Twitterati are saying about Adtech 4

The Telegraph’s sustained attack on Pacific Brands is madness 12

Give journos a break; Vulture PR; Saturation marketing; Viral packs a punch; Hyro minds think alike

Seven wins the week

Strategy director departs Naked for London 1

Lexus’ so-called bushfire tribute; Ping pong at Adtech 6

Where did charity’s social media money go?; Brits don’t like Aussie sex ads; Which agency will win the war? 1

WPP defies gloom with good results for 2008, but warns of tougher 2009 2

Nine denies all the rumours, More digital radio delays; Everyone’s an adshare winner 1

COMMENT: Online journalism is all about the fish you throw back 22

Don’t use local press, says Fairfax paper; Lions organiser gives a PR masterclass 1

WEEKEND PRESS: Does The Tele hates adland?; NRL pulls ad; Columnists discover Twitter 3

Singo: Ad industry is full of druggy idiots; Daily Tele: He’s right 16

“Go on holiday: it’s your patriotic duty” 3

Rodent’s revenge; Sport & Style not in vogue; Right to know? Not at the Press Council 2

Press watchdog issues new charter

Nine wins Thursday night, old skool style 1

Time running out for Mumbrella Masterclass earlybirds

TODAY’S TRADE PRESS: Australia’s top vblogger; Laurel vs Tony; Frank PR vs Australia; Yanni vs the razor 9

GUEST POSTING M&C Saatchi top ad agency site for usability, Leo worst 7

‘Nothing will ever be the same again’ 7

A Golden Gaytime for Mardi Gras; A golden Korean boost for the SMH 4

SBS confirms plans to take ad sales in-house

Research row as TV claims to be number one after all 3

Ten the Biggest Loser in last night’s ratings

TODAY’S PAPERS: Sport & Style – nothing to scare the advertisers; Banks steer round the ATM PR trap; Silence from the Bonds spruikers

SBS boss – expect free TV to get a lot worse 2

MySpace launches push to make itself marketer friendly 2

GOODLINX: The tone of online comment; Humpty Dumpty does PR; Fairfax’s spin drought; PR etiquette of Twitter 1

Australia’s digital switchover continues to struggle 2

PR agency of the year – eventually; Secrets of the new Naked boss; The reef pros 4

Lowe wins $15m Aussie account 1

Welcome to Tuesday nights – owner: Seven

Telstra, CBA and NAB are Australia’s most valuable brands 8

Paul Merrill – Australia’s secret PR maestro 5

Gloria Jean launches new campaign one sip at a time 3

You can stop the user generated ads now 17

2.2m reasons for Nine to love Underbelly

Skittles gets a taste for Twitter 8

Publicis Mojo Schweppes ad goes viral – after a year’s wait 23

BigPond to talk gaming on Twitter 3

Seven wins tightest ratings week of 2009

COMMENT: PR game is too easy for airline boss 2

Marketers cutting costs and moving to short term planning 6

TODAY’S PAPERS: Magazine ad meltdown; Cameron’s ABC exit; Fat soldiers exposed; Will the plug be pulled on Ten? 2

Online on the up; disastrous decline for magazine ad spend 9

Tabakoff laughs last; Diary skills with AdNews; Todd’s work-life balance; Be cool the Adam Ferrier way

Sydney PR agency publishes bloggers charter 29

GOODLINX: Sexist agencies; Inside story on the Osama reef video; The case for advertising in a downturn; The death of a newspaper; Are Doritos being tight? 1

Poor PR makes a bad situation worse for Pacific Brands 2

Blue Freeway – we lost $14.6m and the previous management lumbered us 7

SMH ups its cover price by 10c as Fairfax attempts to raise $700m 3

GOODLINX: Twitter sceptics; Twitter lovers at the AdNews Awards; ‘Blog sphere’ sceptics 8

Host or Clemenger BBDO or BMF is the agency of the year 12

Hattrick for Seven but Nine takes the night – now it’s down to Will Smith versus Kevin Costner

Research firm Pure Profile bids to recruit industry army 3

Major Aussie agencies face missing out on Government work 8

Rising profits, revenue and subs signal Foxtel’s growing threat to free TV 3

Coke, iPhone and PlayStation please, say MySpace users 11

Strong night for Seven in TV ratings

DR MUMBO: Why is the Herald running old Murdoch stories?