News

Tech giants dominate most influential brands study; Australia Post and Coles make top 10 1

Vice’s television channel Viceland to come to Australia soon

Morning Update: Coca-Cola exits top 10 brands; App store shake-up; PWC ‘online ads to trump broadcast’; Sorrell survives revolt 3

Monetising dark social is the key to profitability, Radium One report finds 3

Gen Z demands advertisers give them content they can create with, says Direction First 3

‘If agencies don’t realise they are doing something wrong you have a big problem’, says value banks whistleblower Jon Mandel 2

You can’t just block ad-blocker users, argues Domain’s Melina Cruickshank 3

Stop hiding behind research and go out and meet the public, says Y&R global planner 5

Nine’s 20 to One and Britain’s Got Talent shed viewers

US ad industry boss warns Australia may need its own study on value banks

‘It’s not about diversity it’s about humanity’: Cindy Gallop fires warning to ‘all-white male’ exec teams 12

Woolworths sets two-year timetable to delete Select brand 3

Facebook and Quantium sign deal to measure advertising impact on store sales 3

Morning Update: ‘It Ran’ a mag for bogus ads; Snapchat’s new look; Pinterest and Oracle measure offline

‘Non transparent practices pervasive’: transparency report lashes media agency practices 6

Mobeseek rebrands as AFK as it moves into mainstream 1

TEDxSydney 2016 short film wrap-up 1

Inside Out PR launches influencer management offering #AsSeenOn

Ten extends coverage of Women’s Big Bash League including prime time games

NBC Universal and Foxtel agree to provide Hayu free to Foxtel subscribers

Pitch Watch: Lion & Bohemia split; Australian Olympic Team names creative agency; PR appointments for Yahoo NZ and Moto Guzzi 8

Masterchef outrates The Voice however Nine still wins the night

Former Publicis MD Tim Parker joins digital services operator Gruden as CEO

Coles goes down down with finger ridin’ chicken 12

Seven West Media invests in Airtasker as start-up, raises $22m 2

The Remarkables Group expands offering and repositions as influencer connections agency 2

Fleishman Hillard appoints head of corporate communications

Morning Update: McCann Japan creates first A.I. ad; Levy: ANA pending report ‘unfair’; Idiocracy writers target Trump

Bachelor host Gunsberg and Socceroo Zdrilic final speakers to be announced for Mumbrella360

Hungry Jack’s invites customers to vote for a hamburger in new campaign 5

Head of Bauer Media’s custom arm Niall Murphy departs

Now You See Me 2 tops box office as Alice Through The Looking Glass drops to third place

Wollongong Uni pushes tech advantage in new Frost Collective campaign

Agency boss launches gay marriage magazine Groom + Guy 4

News Corp to close seven local Victorian newspapers 1

Ikon takes consumers into the kitchen in new Kettle Chips campaign 1

‘A vicious cycle of burnout’: Constant pitching blamed as media agency churn hits 34.5% 8

Eastern seaboard storms sees news audiences surge 1

The Works moves into messaging market with new tech start-up 3

Optus slashes entry costs for English Premier League after fan backlash 18

Fairfax Media promotes Liam Phelan to editor of Sun-Herald

SmoothFM and Fairfax kick off separate campaigns to inspire creative use of their platforms

Morning Update: Muhammad Ali’s ad pitches; L’Oréal adds make-up to selfies; Mary Meeker’s trends report

News Corp appoint former Woolworths and Coles marketer Tony Phillips as CMO 1

Lack of diversity in Australian media is leading to missed Asian opportunity warns PwC report author 2

TV networks to lose ad share in next five years due to ‘missing audience’ claims PwC report 2

Amazon Web Services outage takes websites including Stan and Pedestrian.TV down 3

Influencer agencies back new podcast delving into influencer culture

Labor pledges to give $60m to ABC for local drama if it wins election

News Corp and Sunrise partner on project to develop deeper conversation about Australia’s future 4

Seven romps to Friday night win as AFL proves more popular than NRL

Judge sends ‘message’ to media industry with $270,000 fine for underpaying interns

Alinta Energy uses cosy images to push ‘Positive energy’ message 1

ABC and nurses target proposed cuts in two special interest election campaigns

‘Letsj fuhkc’: DrinkWise launches series of short films on how to date properly

Made By Cow campaign suggests new product is ‘milk at its most natural’ 2

Neil Varcoe departs News Corp’s Storyful after 14 months

Don’t be held to ransom by Google and Facebook, says FT online editor

Fairfax ‘actively considering’ paywall options as freemium model gains traction with readers 1

Tongue name to disappear in merger with sister WPP agency DT 14

Digital agency Bluearc to be liquidated after slipping into administration for second time 1

News Corp axes Best Weekend and Kidspot magazine, launching BW Magazine in their place 5

Optus confirms Ben White as new head of consumer marketing 1

Cleverman debuts to 452,000 as Masterchef wins the night 2

Nestle’s Breakers campaign with Shazam leads to faster innovation 2

Morning Update: PepsiCo CEO remembered; Popsugar’s Snapchat hack; ANA rebate report review; BBH’s top tier troubles

BMF uses unscripted ads to convince shoppers to switch to Aldi 3

Bauer merges sales teams ahead of Nick Chan’s arrival 6

Former Foxtel creative director named new SBS head of creative services 1

Marketers need to be content creators to ensure pay rises, claims industry salary guide

Houston launches Caroma Cleanflush toilet campaign without showing product

Former ABC boss Mark Scott takes top job with NSW Department of Education 2

ASTRA CEO says streaming services should not be ‘neutered’ with local content quotas 1

Wrigley promotes marketing director Alison Levins to regional role in reshuffle

Gumtree targets used car market with push into premium brands 2

First State of Origin clash draws record audience for Nine

303 MullenLowe taps Maverick’s Melissa Grove to head PR division for shift to ‘hyper-bundled’ model

Colorbond celebrates 50 years of business in Australia with new campaign 3

Morning Update: WFA wants global watchdog; Saudi’s sink $3.5b into Uber; ads target tourist buses; Apple axes same-sex couples

60 Minutes legal stoush heats up amid document leaks to the media 3

Nulon targets car enthusiasts and modifiers in ‘Born This Way’ social marketing drive 6

Aussie music service Guvera lodges prospectus ahead of IPO, in effort to raise $80m 5

Studio 10 reprimanded by watchdog after showing images from Rob Lowe sex tape 3

Networking afternoon sold out at Mumbrella360 while fewer than 50 conference tickets remain on sale

Bank of Melbourne takes Hey You marketing message to the road with bikie barista 4

Publishers and staff owed $1.5m by failed Inception Digital with Mark Carnegie only secured creditor 3

Lewis Pullen departs NRL for new role as marketing director at IAG

JWT evolves Jetstar’s message from low fares to destinations with first work 8