News

Pat Baron promoted to ECD of McCann Melbourne

Morning Update: Adidas recruit David Beckham for World Cup ad; Cannes predictions from creatives

Human ATM shares stories of frustration in new Westpac ad

Former Ogilvy Australia ECD Bruce Matchett takes creative director role with Sapient Nitro 7

The Fault in Our Stars takes box office number one as X-Men pushed into fourth place

Mumbrella live blog: Tuesday, June 10

Mumbrella hangout with Yahoo!7 Digital Stars 6

Woolworths looks at paying ‘compensation’ to agencies in $240m media pitch 6

Samsung launches ‘Made for Australia’ campaign for Galaxy S5

Seven confirms newsroom redundancies

OzHarvest launches crowd-funding campaign for new project

New term starting for Mumbrella’s education courses

House Rules smashes The Voice as House Husbands wanes on return

Media agency exec turned entrepreneur: ‘Media firsts are not innovation’ 12

Morning Update: Patrick Stewart and Aaron Paul star in Twitter doco; 25 campaigns that will win Lions in Cannes; Instagram takes advertising strategy global

Telstra says use of celebrities represents brand’s cultural shift as it rolls out Jessica Mauboy ad 8

Fairfax CEO hits back at News Corp, accuses it of ‘spreading lies’ and being ‘at war with itself’ 34

The Voice drops 500,000 viewers as Queen’s Birthday subdues audiences 3

Sydney Mardi Gras postcard ‘exploitative, degrading and highly sexualised’ rules ad watchdog 6

Online ad for ‘A Million Ways to Die in the West’ pulled over inappropriate oral sex silhouette

Fairfax to move Pagemasters sub editing contract to New Zealand 4

Ten says it will not be ‘bullied’ by Seven after losing costs ruling in John Stephens case 1

AJF Partnership takes out Target creative 2

Viocorp founder joins Amazon Web Services as start-up guru 1

State of the Media survey: Complexity and agency relationships frustrate marketers 7

eBay rolls out integrated campaign targeting screen savvy online shoppers on Sundays 2

Naked Communications picks up two Victorian fire authority accounts 1

‘Get-rich-quick agency trading desks are damaging client trust in automated trading’

Rory Sutherland announced for new marketing science conference MSiX 12

Mashable to launch Australian operation poaching Jenni Ryall from News.com.au 3

Masterchef nudges a million viewers as Seven drops below 20 per cent share 2

New Foxtel channel BBC First starts promotional push with campaign from Droga5 3

Mumbrella Awards winners revealed

Mumbrella360 live blog: Thursday, June 5 2

Brands that don’t think about sharing will be left behind 1

Most marketers realise big data’s value, but only one in ten use it properly, says analyst

No ‘cookie cutter’ approach for talking to women warns Deborah Thomas

New study puts first local numbers on Australian mobile and tablet audiences 1

DDB’s Amir Kassaei: I’m not against scam, as long as majority of agency’s work is genuine 3

ABC dismisses claims China content deal is just ‘standard content agreement’ 1

Amir Kassaei: Matt Eastwood will miss creative culture of DDB at JWT

Nine drops below 20 per cent audience share after Love Comes to Town bombs 4

The Australian editor takes aim at Fairfax, defends paper’s place at News Corp 21

Mike Spirkovski leaves Iris after less than a year for Saatchi & Saatchi ECD role 10

What pisses us off? Undisclosed media rebates and jargon, say marketers 12

Outdoor bosses urge brands to move beyond gimmicky campaigns

Mumbrella360 live blog: Wednesday, June 3

Australia’s social video use more like Russia than US says study 2

Outbrain boss: Content marketers must think like publishers 3

Audience fragmentation and the internet are not a threat say free to air network execs 8

Cult of overwork has become a ‘self-fulfilling prophecy’ 6

Stop offering ‘unachievable’ discounts TV sales execs warn media agencies 3

Magazine boss: We’ve been unfairly caught up in the story of newspapers’ decline 11

Mail Online boss: Reliance on social sharing a flawed business model 2

Lachlan Murdoch: ‘If the industry won’t lead debate on print, we will’ 5

Top digital creatives defend tech-based campaigns as more than awards scams 4

Buzzfeed: You can be harsher with Aussie audiences than in the US

Buzzfeed strategy chief: ‘Traditional publishers are like leaky boats’

What Really Happens in Bali drops from last week as Ten gains share

Economy experts says budget was ‘great for Google’

Buzzfeed Australia hires Mark Di Stefano as breaking news reporter 2

Mumbrella live blog: Tuesday, June 3

Prime Media CEO: ‘Regional TV market is not developed enough for HBBTV’

The Media Shop appoints Tim Stanford to run new Sydney office

Mail Online rebrands to Daily Mail Australia to gain more reader recognition 1

Tabcorp recruit former Socceroo goalkeeper Mark Schwarzer to front World Cup campaign

Kyle and Jackie O lose top FM breakfast crown for first time in 55 surveys 24

Bupa rolls out first work from Big Red asking people to sign up for hospital cover 17

Prime Media withdraws from TV industry body Freeview

Lonely Planet launches new video ad campaign

ARN’s Mix102.3 retains FM radio crown in Adelaide radio market

Radio Ratings: 97.3FM climbs in Brisbane, FM holds steady but 4BC posts significant falls

Radio Ratings: Mix101.1’s breakfast takes FM ratings crown from Triple M in Melbourne 1

Radio Ratings: Mix 94.5 holds Perth ratings crown for third survey running in 2014 2

Seven gives House Rules third season as it beats The Voice again, while 24 improves slightly 2

Radio ratings: Jonesy and Amanda claim top FM breakfast in Sydney from Kyle and Jackie O 15

Morning Update: Laphroaig Scotch doesn’t mind what you think it tastes like; Duracell reviews agencies after incumbent Acme quits

X-Men tops box office for second week beating Maleficent into second spot 3

Merrick Watts to talk radio promotions at Mumbrella360 1

Mumbrella live blog: Monday, June 2

Nielsen to end political polling leaving Fairfax seeking new provider

Quit uses Vine to highlight death stats for World No Tobacco Day 2

The Wheeler Centre turns tweets into discussion markers 2

Fairfax scales back redundancies to production, lifestyle and photographic 5

Mel Greig claims she tried to stop royal prank call going to air in Seven interview

Royal prank DJ interview draws more viewers for Sunday Night on Seven

Mumbrella Awards tables sold out 1

REA Group names Tracey Fellows as new CEO 4