Opinion

Blocking AI bots won't save media from its original sin

Ben May, managing director of The Code Company, has had a front row seat as publishers used digital platforms for growth, often with generic content. Here, he controversially argues that if an AI bot can destroy your business model, you were already done.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.