Opinion

The Malinauskas comms lesson: Start with values 1

A controversy about rocks hits Mumbrella 5

Davidson: It’s time for Naked 2.0 4

Bad briefs, not budgets, are why your campaign fell flat

PR needs its own PR — and it should start with our clients 

When does persuasion become manipulation? The new unfair trading practices law marketers must be across

ACMA clocks up two decades of failing to close Kyle’s stable door 2

Radio in turmoil: Who will survive and thrive this ratings book?

AI will smash jobs in communications 1

OpenAI’s commerce flop makes advertising critical to its $125 billion future 3

Uncomfortable truth: ‘Make It Shitty’ works, most B2B advertising doesn’t

‘The best ads inspire culture, the worst bully it’: Responding to DEI in adland 10

Influencer marketing will become a $1b industry in Australia this year 1

‘Strategy without pain is just cosplay’: What Brewdog’s decline teaches us about marketing 2

This isn’t an AI-led massacre, it’s death from one-thousand cuts

Cultured masses: Ritson on the great yoghurt shortage of 2026 2

Radio Survivor: Jackie blindsided Kyle, and ARN blindsided both of them

The return of storytelling: Why PR must own the narrative

The real impact of media agency consolidation 1

Will new CEO and ARN board survive Kyle and Jackie O car crash? 3

It’s the wildest week Australian radio has ever seen, but the end of The Kyle & Jackie O Show is only the start 11

How to get ahead with storytelling in a world of AI slop

An open letter to audio nerds

The twisted irony of generative AI disclosure 3

The principal problem: Don’t measure what you sell

Vinyl Group finally owns up to its loss-making 2025 1

Is Cathy O’Connor the next boss of Southern Cross Austereo?

The fatal flaw in B2B marketing is ignoring the 95%

Systems and signals: Australia’s brand story must grow up 6

Who’s coming to the party? Mardi Gras’ corporate comedown

AI isn’t coming for advertising – glasses are

Why the safest career move in advertising is the one that scares you  1

The Isis brides: An unnecessary case of messaging chaos

ARN should be praying this Kyle and Jackie O rift is permanent 3

Ex‑IPG Mediabrands CEO Mark Coad joins Andrew ‘Billy’ Baxter’s consultancy

Less Mad Men, more SNL: The case for branded formats in advertising 1

‘No media visionary’: Kerry Stokes’ legacy is a weakened TV sector 1

How private equity gutted my old tech media newsroom

The crowd can smell when you’re bothered: A lesson for Angus Taylor

The pigeonhole that’s trapping PR in the past 1

Why Mark Ritson has it wrong on Coles  5

Ritson on the great Coles swindle: Forget reputation, it’s the legislative response that matters 6

4 cents to 5 dollars in 60 years: As cover prices go up, newsprint’s time is running out 2

From Hogwarts to Hunger Games: What happened to training the next generation in advertising?  2

Beyond the red and gold: Why lazy Lunar New Year marketing is losing its shine  1

Repeat, repeat and repeat again: How Angus Taylor must communicate now

SaaSpocalypse Now: The software inferno will birth an intelligence era

Bayfield: I watched every Super Bowl ad and I’m depressed

WPP: A case study in how not to do brand architecture 16

Super Bowl success isn’t about novelty, it’s about recognition at scale

How the research industry needs to change 

AI vs humans: Choosing sides

Claude and the Super Bowl: Finally, the first piece of effective AI brand strategy 1

Pour decisions: When comparative ads fill the wrong cup 3

Mumbrellacast: New year, new creative — and no more AI slop, please

Why we’ve worked with the same client for 15 years — and why that’s rare

‘You’re not Apple’: Mimicking giant brands isn’t strategy, it’s delusion 7

Why I broke up with ChatGPT – and why you should too  4

What politicians can teach you about communications 1

All about the cash: Why the Laundys bought Nine Radio 3

Freaky Friday

Stanton puts his stamp on Nine with QMS move

How the Australian Open became a cultural playground where brands win 

Karl Stefanovic isn’t launching a podcast, he’s building a media asset 2

Ritson: Why Saks couldn’t scale its way out of irrelevance

If you ask an agency to pitch, you owe them the truth 1

Making advertising less crap is its own award

The everything platform: Netflix’s push to podcasts latest in search for growth

‘Nine cocked it up’: Where did it go wrong with 2GB and 3AW? 3

AI didn’t destroy Jeanswest’s brand … it was already dead 2

‘Involvement starts at seven figures’: Why SXSW Sydney’s shortcut to success failed   11

Lessons from the wreck of Adelaide Writers Week 4

ChatGPT’s advertising play puts its underlying fundamentals to the test 

Kiis’s Robin Bailey asks ARN boss Michael Stephenson on air about ‘dumb-arse’ decision to sack her 1

Who will buy Nine Radio? 4

Independence is not a brand position, it’s a business model 2

Why junk food ad bans won’t fix Australia’s obesity problem 4

How Australian Lamb built an iconic advertising franchise 3

The UK just banned advertising junk food to kids: Why are we still waiting?

Why memorability matters more than simply being seen 1

AI isn’t the real crisis facing advertising 2

The Unmade Index’s CEO of the Year for 2025 is… Ive Group’s Matt Aitken

The ABC’s new breakfast radio problem

The end of Seven West Media, but not of Kerry’s culture

AI everywhere, but creativity intact: Agencies reflect on a ‘bonkers and brilliant’ 2025

Should clients take complaints seriously or just roll with them?

Unstuck

Sir Martin Sorrell declares PR is dead: PR pros respond 3