Features

How the power of collaboration helped Tourism Australia takeover Australia

Sports marketers on why Australia doesn’t have a cultural marketing moment like the Super Bowl

The ads of Super Bowl LV: Celebrity cameos, reboots and messages of unity

‘When we grow, I hope all of television grows’: Growth key as official TV ratings year begins

‘A hell of a lot of work’: Nine on what the Australian Open means for brands and fans

Beyond the CTR: Why marketing intelligence must align with real business outcomes

Mumbrellacast: Sports streaming heats up, Microsoft comes to the rescue, plus Time Out on taking time in

Amazing Race’s EPs on nightmare logistics, primetime matchups & staying in Aus longterm

Mumbrellacast: People moves, digital ad services under the microscope, plus Starcom’s Nick Keenan

Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward

‘More data and precious few insights’ – Q&A with Chris Maxwell from Lution

An exploration of the convergence of technology with behavioural and contextual, content-based targeting is now available on catch-up

Holey Moley’s EP on predicted ratings success, and the ‘big investment’ in a local course: ‘It’s all actually worked out favourably’

Campaign Review: A perfect 10 for summer lamb, but Officeworks gets a 1/10

‘One of the best kept secrets in the industry’: Simon Langley on what brought him to Edge from Wunderman Thompson

Why it’s time for marketers to embrace the ‘ConsuMerchant’ model

How SCA lured Erin Molan to 2Day FM breakfast & why Dave Hughes has a ‘nothing matters’ approach

‘What I would hope is that this is a 25 year job’: Why Marty Sheargold’s going solo at Triple M

Why marketing intelligence will give marketers the confidence they need to navigate 2021

How TikTok is helping brands creatively connect with consumers

Commercial radio’s biggest shakeup in years: Previewing 2021’s breakfast selections

MLA’s summer campaign: border closures, Morrison’s holiday and lamb reuniting the nation

I’m a Celebrity’s EP on ratings growth, filming during COVID and where to next for the show

Financial recap: The highs, lows, losses and gains of 2020

Publishers can’t just be commentators in these times, they need to be advocates as well

Mumbrellacast: Mumbrella’s top stories of 2020

‘This is when creativity is at its best’: Creative leaders look to push boundaries in 2021

What next for martech? How digital transformation is paving the way for a new era

Why brands need music videos

‘We’ve all learned not to take anything for granted’: TV bosses on the changes and challenges that lie ahead

Commercial radio bosses outline their content game plans and expectations for 2021

DDB’s Priya Patel reflects on business, creative innovation and independents

‘Clients expect what they always have’: Media buyers on supporting media owners and making bold decisions in 2021

‘Acquiring businesses, not being acquired’: Matt Nunn on $40m of new business and holding companies ‘trying to steal our staff’

Mumbrellacast: Konrad Spilva, first look at the bargaining code, and radio rounds out the year

‘Consistency’ is the word at Nova Entertainment, as Paul Jackson hails ‘big shows’

Dave Cameron commits to giving 2Day FM breakfast at least two years, and promises to restore Fox FM’s competitive edge

Crossing fingers ‘there are no changes at all for the next 10 years’: Nine Radio’s Greg Byrnes on talent longevity

To thrive in today’s world, the C-suite must prioritise belonging 

‘We just wanted it to be genuine and real’: Coles and DDB on how to make a Christmas ad in 2020

Paykel Media’s new MD Sarah Keith on how indies can offer greater transparency, and why price isn’t everything

Mumbrellacast: Special Group, a takeover bid for WPP AUNZ, and the new Howatson + White

Answer before they’ve asked: How behaviour and context will take targeting to the next level in 2021

‘Make it bigger than Christmas’: Myer and Clemenger BBDO Melbourne on how to make a Christmas ad in 2020

True influence is more than having your social for sale: The Fordham Company’s Nick Fordham

Mumbrellacast: 2Day FM returns to talent, positive signs for ad spend, and TikTok’s Brett Armstrong

‘This is 2Day FM’s time to shine’; Dave Cameron on the importance of a ‘marquee’ breakfast show in Sydney

Taboola CEO Adam Singolda on how COVID accelerated the future of digital advertising

‘It’s not utility vs emotion, it’s both’: How banks are creating brand-building experiences online

From a grumpy koala to a locked down children’s choir: The marketing campaigns of Qantas

Mumbrellacast: Jens Monsees, agency mergers and Hugh Marks steps down from Nine

How Access Corporate Group is leading the revolution in brand management

Mumbrellacast: Michael Rebelo on Publicis Liberte, navigating COVID and transforming for the future

Nine Radio’s Greg Byrnes on 3AW’s rise and a historic survey for 4BC

Better Homes and Gardens editor Dora Papas on continuing a legacy and the future of a lifestyle juggernaut

Gold, Kiis, WSFM and 96FM: ARN’s Duncan Campbell on the highlights of survey seven

Paul Jackson on Kate, Tim and Joel’s mixed start and why 2021 will be a ‘reset’ for Melbourne radio

Mumbrellacast: Radio ratings, Isentia’s cyber struggles and PHD CEO Mark Jarrett

Andrew Dalton on Car Expert’s revenue model and why advertising car brands on car sites is a lose-lose

How to share ideas while working remotely? Special Group comes together on Pinterest

Jens Monsees’ first year as WPP AUNZ CEO ‘feels like a decade’, but he’s only just getting started

Mumbrellacast: Football finals, brands choose Trump and inside the Repco deal with Supercars

The experience journey: A formula for revenue marketing success

Three holding groups in three years, 40% growth, and energy beating everything: Pete Bosilkovski on Clems Sydney coming into its own

As Origin returns, fans’ hunger for live sport shows no sign of backing down

Triggered campaigns: The power to do more with less

QMS to unlock DOOH’s creative opportunities at Mumbrella360: Reconnected

Campaign Review: A new look for Coles, rebrand for Commbank, and Holiday Here This Year returns

Mumbrellacast: Christmas ads, the talent pool, and everything you need to know about Seven in 2021

Seven was the best upfront of the lot according to one exec, but are there too many singing shows? Media buyers review 2021 upfronts

What to expect from Sydney’s newest radio station 1170 SEN

Growth is a key mandate for today’s marketer: Download Salesforce Datorama’s free report today

Trust, not cookies: Download LiveRamp’s e-book to prepare for the cookieless future

Ten showed ‘there’s no place like home’, but ‘skipped over’ non-programming offering: Media buyers review 2021 upfronts

Mumbrellacast: Ten in 2021, Russel Howcroft, and ‘Holiday here this year’ returns

‘We’ll have to wait and see, won’t we?’: Russel Howcroft on his radio longevity and unexpected first survey results

Mumbrellacast Special: Sir Martin Sorrell on dismantling holding companies and his economic outlook

Mumbrellacast: The Bachelorette(s) return, Melissa Leong on Junior Masterchef, and indie agencies heat up

‘We’re definitely not building a 2.0 of anything’: Aden Hepburn on leaving WPP and ‘picking the bones’ of holding companies

Two leading ladies, and 20 men cast over Zoom: The Bachelorette’s EP on why this season could rival Sophie Monk’s

Mark Coad on why he doesn’t regret moving to Mediabrands, even with the hindsight of COVID-19

Mumbrellacast: Richard Curtis on Futurebrand, controversial ads and Bauer’s transformation to Are Media

Nova’s Paul Jackson talks Ben and Liam, Smooth FM and what to expect from the next two radio surveys

Tom Malone on ‘revitalising talk radio’ at Nine Radio and the power of being brand safe

ARN’s Duncan Campbell talks being Australia’s #1 FM station and the ongoing impact of COVID-19

Are Media CEO Brendon Hill on fresh starts, branding and leaving Bauer Media behind

Head to Head: Should comms bosses take the fall after a crisis?

Campaign Review: Hungry Jack’s takes aim at Maccas and is Toohey’s ‘Proudly Ordinary’ just ordinary?