Features

Prime Video vies to be Australia’s ‘most compelling SVOD service’ via local content push

Salvos: How to transition a 140-year-old brand online during a pandemic

Industry heavyweights go head-to-head in Nine’s Great Debate to argue whether ‘Advertising leads culture’?

Mumbrellacast: The hidden cost of posting profits during a pandemic

Stan Sport 6 months in – is the game plan on track? Nine’s Brent Williams reports

HT&E’s Ciaran Davis on iHeart’s local content strategy and his continued interest in outdoor

Mumbrellacast: Is the age of the combined telco/media company over?

The Hallway’s Chris Murphy on the extent of the industry’s inaccessibility for junior talent

Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing

Why the narrow path for junior creatives into the ad industry is impacting diversity

Mumbrellacast: Accidental Weatherman and what Apple’s latest iOS update means for marketers

The growing need for sustainability: pledges, initiatives and more

There’s a higher purpose to higher education marketing

Big Brother EPs on why its new family-friendly image is essential for success

European Super League: What the media & marketing industry can learn from the mess

Mumbrellacast: The political communications crisis mixed-up in a milkshake

Get your head around the future of cookies with ADMA’s Internet Cookie Masterclass

Inside the AKQA Group and why the market won’t be losing WhiteGrey

Want better ROI on your Retail OOH? Buy quality first

SCA’s Dave Cameron on why talent is key to audience and dollars

Masterchef EPs and judges on why ‘seamless brand integration’ is vital to the show’s commercial appeal

Nova’s Paul Jackson on the impact of Nova Boy on upcoming radio ratings

Greg Byrnes on why Nine’s live and local strategy is here to stay

ARN’s Ciaran Davis on why Kyle & Jackie O are the global benchmark for breakfast radio

Industry responds to ‘alcohol in adland’

Mumbrellacast: 190 years of The Sydney Morning Herald

Seven touts Olympics coverage to be ‘Australia’s biggest advertising event’, full of ‘Super Bowl moments’

Mumbrellacast: How do you solve a problem like the pitch process?

Automotive disruption has been disrupted – but are marketers prepared for what’s ahead?

Customers expect personalisation, but you don’t need to be a data scientist to get there

Mumbrellacast: ‘Why does marketing spoil everything?’

April Fool’s round-up 2021: Budget trips to orbit, flowers of disdain and eau de bookshop perfume

Campaign Review: A split verdict for the latest ‘Stop It At The Start’ campaign

MOVE 2.0: Will OOH measurement’s biggest upgrade in 11 years be worth the wait?

‘Are we really going to do this?’: How Genea Fertility is tackling fertility taboos head on

Mumbrellacast: An alcohol-soaked adland

Gaming in travel marketing: How Play NZ cut through in lockdown

Campaign Review: Mark Wahlberg vs Shaquille O’Neal as betting apps pick up steam

Analysis: Alcohol in adland and its impact on staff

Hope: the key to visual storytelling that connects

Mumbrellacast: Influencer marketing is a murky business

AFL returns surrounded by fans, sponsors and a heightened appetite for advertising

Xandr’s Erica Blakslee breaks down new Curate programmatic platform

Campaign Review: Westpac, Subaru & FOMO in Melbourne

Lack of regulation, brands ditching the #ad – the flaws in influencer marketing

Paykel’s rebrand to Involved Media makes it a ‘challenger’, says Sarah Keith

Duncan Campbell on an ‘unsettled’ first survey and why radio hosts never really retire

Dave Cameron on Perth’s ‘fairy tale’ start, and 2Day FM’s new breakfast show potential

Nova’s Paul Jackson on escapism for listeners and FM stations rebounding

2GB and 3AW delivering ‘absolutely extraordinary’ numbers, but aiming higher

Mumbrellacast: ‘An exciting year to be covering radio ratings’

NRL returns to Nine & Foxtel with ‘strongest sponsor lineup’ in years

Amazon Prime’s Tyler Bern unpacks the platform’s Aussie sport strategy ahead of new AFL docuseries

What brands like MAC to Myer can teach us about user insights

Content that connects: How to how to maximise your brand’s impact on consumers

Mumbrellacast: The biggest job in Australian media

AWS launches webinar for marketers looking to maximise their machine learning strategy

Mike Sneesby’s elevation in focus: What’s next for Nine, Stan, and Janz

How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems

Sports Flick emerges as a serious player in the Aussie sports streaming battle

Building a brand-compliant culture with online brand portals

SCA’s Grant Blackley on new shows during COVID, regional radio’s strength and what LiSTNR offers advertisers

Mumbrellacast: Facebook’s backflip, Hugh Marks’ final results for Nine, plus Antoinette Lattouf on media diversity

HT&E’s Ciaran Davis reinforces ‘strength’ of radio and addresses further diversification in 2021

Hugh Marks reflects on his final results as Nine CEO: ‘It’s time for a new energy’

Andy Lee steps outside his comfort zone for Ten’s new show The Cube

How Samsung harnessed the AO to put the new Galaxy S21 at the heart of the action

Cathy O’Connor on growing Ooh Media’s market share, leaving radio and hopes for news on Facebook

Cinema’s resilience: Exhibitors, industry execs and media buyers on the stop-start recovery

Mumbrellacast: Publishers sign up to Google Showcase, Seven’s financials improve and Facebook pulls news

Options grow for CTV advertisers as Samsung Ads enters Australian market

Ben Lilley one year on: Becoming ‘pitch fit’, avoiding mega-mergers and the vision for Hero

‘Sport Lives Here’: Kayo reinforces its ‘unrivalled’ status with new brand platform

Seven’s Warburton on Stan Sport & Kayo’s ‘airline broadcast wars’, $70m of Olympics advertising, and the Google deal

The time for empathetic marketing is now: Here’s how to get it right

Mumbrellacast: TV ratings kick off, eyes turn to the Super Bowl ads, and all things in-housing with Lution

Campaign Review: Bonds’ play for sustainability credentials and Coopers steps up with a brand platform

Super Bowl Campaign Review: Tide rises to the top, Robin Hood ‘should’ve sat this one out’ and Jeep falls short

How the power of collaboration helped Tourism Australia takeover Australia

Sports marketers on why Australia doesn’t have a cultural marketing moment like the Super Bowl

The ads of Super Bowl LV: Celebrity cameos, reboots and messages of unity

‘When we grow, I hope all of television grows’: Growth key as official TV ratings year begins

‘A hell of a lot of work’: Nine on what the Australian Open means for brands and fans

Beyond the CTR: Why marketing intelligence must align with real business outcomes

Mumbrellacast: Sports streaming heats up, Microsoft comes to the rescue, plus Time Out on taking time in

Amazing Race’s EPs on nightmare logistics, primetime matchups & staying in Aus longterm

Mumbrellacast: People moves, digital ad services under the microscope, plus Starcom’s Nick Keenan

Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward