Features

Leveraging The Convergence Of Content And Commerce For Campaign Success

Tim Blackwell on 20 years at Nova and why he’s not ready to change anytime soon

Media buyers on Nine’s Galaxy and its attention to attention

Mumbrellacast: Everything you need to know about Nine in 2022 and radio ratings see an overhaul

Media buyers dissect Nine’s upcoming content slate

Mumbrellacast Interview: CRA’s Joan Warner & GfK’s Dr Morten Boyer detail the radio ratings shakeup

Nick Garrett: Why he’s joined Deloitte, what he turned down and the decision to leave Clems

Media buyers on the current market outlook

Mumbrellacast: What the High Court’s Facebook ruling means for publishers, and a wrap of R U OK? Day

Are they really OK? We asked the industry how they are marking this important day

How Antony Catalano’s ACM is helping brands harness the power of stories

The new era of publishing is here: It’s interactive, immersive, and highly visual

Ten’s Stephen Tate on why The Masked Singer snowballs from episode to episode

How Australia’s media companies are preparing for the media consolidation to come

Mumbrellacast: Lockdowns and radio ratings, Virgin’s vaccine push, plus a chat with Havas Group leadership

Mumbrellacast Interview: A female led future at Havas Group Australia

Nova’s Paul Jackson chats strong cumes despite share dip, hints at the future of Ben & Liam

Digital OOH is unlocked with three simple neuro findings

ARN’s Duncan Campbell on the strength of the Pure Gold Network despite lockdowns

Greg Byrnes salutes ‘powerhouse’ 3AW for ongoing radio ratings success

Think HQ’s Jen Sharpe on diversity, and why it is good for business

Ad fatigue: why is this ad annoying me?

Mumbrellacast: Mike Sneesby’s first Nine financials, Qantas pushes vaccines so we can ‘Fly Away’

Mike Sneesby & Michael Stephenson on why Nine is ‘Australia’s media company’

Streamotion’s CEO on whether Kayo will ever be ad-free and competing against Netflix

Mumbrellacast Interview: Thinkerbell’s Reid & Ferrier on combined media and creativity, PwC involvement and more

Ooh Media’s Cathy O’Connor reveals why advertisers are approaching lockdowns differently in 2021

HT&E’s Ciaran Davis on the role of radio beyond the commute and a timeline on digital at scale

Mumbrellacast: Fin results for Seven, HT&E, SCA & more, Optus launches SubHub, plus MLA’s Nathan Low

SCA’s Grant Blackley predicts when digital revenue will catch linear, doubles down on Sky News deal

Michael Stutchbury on 70 years of the Financial Review and why the premium subscription model works

Mumbrellacast: Ant White departs H+W, Dan Monheit chats ‘The Factsination’, plus OzTam’s Doug Peiffer on VOZ

Talent wars: the perfect storm leading to pay rises and poaching

Patrick Delany on why Foxtel’s growth should not come as a surprise to advertisers

Can Paramount+ avoid being another Presto? Industry experts weigh in

Mumbrellacast Interview: Beverley McGarvey & Jarrod Villani chat about launching ‘unique’ Paramount+

Melinda Geertz on 38 years at Leos, the VivaWomen initiative and thoughts on the pitch process

Mumbrellacast: Mike Wilson leaves Havas, IPG sells more agencies, plus Nine Radio’s Tom Malone

Mumbrellacast Interview: KIIS FM’s Ryan Jon on how brands stuff up influencer marketing

Positive spin: How the PR industry is surviving lockdown

Mumbrellacast: Aimee Buchanan takes the hot seat at GroupM, so who’ll replace her at OMD?

Ten’s Rod Prosser chats VOZ, being the under 50s network, and integrating football into reality TV

Wavemaker’s Peter Vogel on media’s ‘industrial revolution’ and how to build credentials in the market

Is esports an untapped market in Australia for advertisers?

Mumbrellacast Interview: Hamish McKenzie explains why Substack won’t be enabling advertising

QMS launches global first neuro study into the power of dynamic DOOH creative with exclusive Mumbrella webinar

Mumbrellacast: All things Seven as David Leckie passes and Tokyo 2020 gets underway

Peter Horgan on building up specialist capabilities and making key hires in a tough talent market

Mumbrellacast Interview: Brent Hill’s new Tourism Fiji gig, that ‘Old Mate’ ad and dealing with government

Stephen Tate and Tim Ali on Australian Survivor: ‘Ordinary people doing extraordinary things’

How the media and marketing industry is dealing with another lockdown

Mumbrellacast: Does the Australian Government need a CMO?

Mumbrellacast Interview: Siimon Reynolds on returning to Australia and vaccine campaigns

Enero’s new focus: global acquisitions and local martech

Nine CEO Mike Sneesby on why a splintered sports streaming market is good for consumers

Arm Yourself: The industry response to the latest government Covid-19 campaigns

When data and community combine: How WorkSafe’s campaign found a home at 7-Eleven

How Chris Janz’s Blue Team saved The Age and The SMH

The Bachelor EP Hilary Innes on returning to the fairytale romance

Customer centricity defines Procter & Gamble’s advertising, ecommerce, and digital content strategy

Mumbrellacast: Are ratings the radio industry’s greatest confidence trick?

Dave Cameron on ongoing lockdowns and how 2Day FM breakfast will gain traction

ARN’s Duncan Campbell praises KIIS FM’s Kyle and Jackie O for making radio history

Greg Byrnes says Ben Fordham is still outperforming expectations, but 2GB will ‘aim higher’

The growth mandate: How marketers are facing up to the pressures of marketing-led growth

Get Kyle

Mumbrellacast Interview: Tim Burrowes on new book and more than a decade at Mumbrella

Pride Month marketing: How brands are still getting it wrong

Mumbrellacast: As sports broadcasting fragments, is there enough audience to go around?

The 2021 financial year: ‘It’s been a mixed bag’

Customer centricity – as change accelerates, it is the one constant

Mumbrellacast Interview: Paul Cowan on the client-agency relationship

Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel

Goodbye third-party cookies: It’s time for high quality, creative digital ads to shine

Mumbrellacast: The indies vs network agencies debate heats up again

UM’s CEO Anathea Ruys on great leaders and what her focus is for the agency going forward

As the IMAA spruiks new growth opportunities, why are brands currently choosing indie agencies?

Mumbrellacast Interview: How Amy Bradshaw plans to build VaynerMedia’s presence in Australia

Digital is the new front door for brands in the customer-led era

Mumbrellacast: Seven and Ten lean into digital and forecast a big second half of 2021

Seven’s Magnite partnership to give programmatic buying ‘new flexibility’ at the Olympics

Brands must stop pandering to purposes they’re not connected with, Koala marketing boss tells Mumbrellacast

‘Business, but better’ at the heart of Xero’s transformation, says marketing director

Mumbrellacast: Why on earth would you relaunch a magazine in a declining print market?

Media buyers on falling linear ratings and whether VOZ will actually change anything

Mumbrellacast Interview: Why Matt Knapp left Dollar Shave Club and what’s next

50 lessons from the forefront of change: Download Salesforce’s new ebook now

Mumbrellacast: Radio ratings deliver a shake up in the Sydney market