Features

TV execs from Seven, Nine and Ten on their focus and strategies for 2022 1

Olympics on ice: The media buyers take on Seven’s second games in a year

Seven execs: Winter Olympic Games will be ‘the largest digital event’ of 2022

Mumbrellacast: A big promotion at WPP, live sports value and Zenith’s Nickie Scriven

We ask the CEOs: what advice can you offer those in your industry today?

Special Group’s Tom Martin and Julian Schreiber unpack the importance of execution on Nine’s Roll the Dice on Creativity

Media & marketing employers explain how they approach 26 January

Why travel brands should continue to advertise through Omicron

We ask the CEOs: what big industry story are you following this year?

Stop ‘changing stuff for the sake of changing stuff’: NAB CMO on Nine’s Roll the Dice on Creativity

BMF’s Pia Chaudhuri questions Australia’s appetite for originality on Nine’s Roll the Dice on Creativity

Australian Open 2022: Nine names tennis partners and what the coverage will offer brands

Australian Open 2022: Media buyers look ahead to Nine’s grand slam event

Will Novak Djokovic’s exclusion still bring in ratings for Nine? The industry’s view…

PR wins and sins of 2021

Australia’s media agency execs pick their top talent moves of 2021

Mumbrellacast: 2021 in review, plus Publicis’ Michael Rebelo

Nine’s Greg Byrnes on being ‘relevant’ and the ‘power of talk’

What adland is most looking forward to in a post-COVID 2022

Nova’s Paul Jackson on latest Brisbane results and 2022 plans

Buzz kill: CEOs, execs choose their words and phrases to ditch in 2022

The best Aussie & Kiwi ads of 2021 as chosen by creatives

ARN’s Duncan Campbell on the final results of 2021 and the network’s strategy for 2022

Mumbrellacast: Adland still isn’t learning, media plays and Katie Rigg-Smith

‘Brutal simplicity is a painful necessity’: M&C Saatchi’s Justin Graham tackles simplicity on Nine’s Roll the Dice on Creativity

Why YouTube is set to drive results for advertisers and agencies in 2022 and beyond 1

Mumbrellacast: Total share or key demos, who won TV in 2021?

Aimee Buchanan on being the new CEO at GroupM: Straight-up, loyal and ready to get things done

Qantas CMO Jo Boundy didn’t set out to make Australia cry: watch the latest episode of Roll the Dice on Creativity 1

Uber Eats looks beyond traditional media as it expands into new delivery options 1

‘Strategy is all about sacrifice’ says McDonald’s CMO in the first episode of Roll the Dice on Creativity

Powered by Nine launches exclusive new show, Roll the Dice on Creativity, in collaboration with Mumbrella and AANA

OzTam ratings 2021: Seven wins total audience, while Nine takes key demos

Jellysmack’s Ezechiel Ritchie on helping creators go multi-platform to commercialise content

Mumbrellacast: Total News numbers, a botched interview and The Hallway’s Simon Lee on mental health

Sales directors gear up for a busy summer of TV heading into ratings year 2022

Mumbrellacast: OMD splits the hot seat and the Moonman ‘blasts off’

Active Aussies bounce back to fitness: How this unreachable audience can add more muscle to your next campaign

Reddit Australia head looks to grow its e-commerce credentials

With the pandemic in the rear-view mirror, brands are unlocking the power of sport from the community up

Mumbrellacast: The last lockdown radio ratings, Christmas campaigns and CarExpert’s Alborz Fallah

How Ben Lilley and James Greet avoided becoming a ‘Frankenstein agency’ in consolidating Hero

ARN’s Duncan Campbell on survey 7: ‘We obviously saw COVID really impact this book, particularly with 2GB’

Mumbrella Finance Marketing Week – Banks may have rallied during COVID but the marketing battle has only just begun

Getting breakfast right ‘sets you up for the day’ says Greg Byrnes of Nine Radio

Nova’s Paul Jackson reassured by penultimate radio ratings for 2021

Mumbrellacast Special: Media Unmade audio edition, Chapter One

Mumbrella Finance Marketing Week – Finding Financial Freedom: the new role brands must take to help women achieve financial autonomy and self-esteem

UpNext 2022: Gumtree Media’s podcast investigates how the pandemic changed content consumption for good and what brands need to know

Mumbrellacast: Seven’s game changing move, double digit SMI results, plus Peter Horgan and Liz Wigmore

UpNext 2022: Gumtree Media’s podcast reveals new first-party data technology and its role in creating sustainable connections

Mumbrella Finance Marketing Week – Banking on trust: is it enough?

UpNext 2022: Gumtree Media’s new podcast explores the purchase motivations for today’s eco-conscious consumer

Mumbrella Finance Marketing Week – On the Money: 4 themes operating new opportunities for financial service brands

How adland kept the creative juices flowing while bottled-up in lockdown

Mumbrellacast: Could Facebook become the Google of the Metaverse?

Media buyers on Foxtel’s upcoming content slate for 2022 and its new ad platform

Mumbrellacast: Beverley McGarvey & Rod Prosser on Ten ViacomCBS upfronts, and can we find a way out the talent crisis?

Media buyers dissect Ten ViacomCBS’s upcoming content and ad propositions in 2022

Mumbrellacast interview: Rod Prosser and Beverley McGarvey on Ten’s strategy for the year ahead

Gumtree launches UpNext 2022: A sustainable marketing podcast hosted by Tim Burrowes in partnership with Mumbrella Bespoke

Mumbrella360: Shorts – How to ensure short-form advertising makes an impact, ‘blink and you won’t miss it’

Mumbrella360: Shorts – How to foster conscious inclusion

Mumbrellacast: Seven’s turn at Upfronts, a big buy for Nunn Media and Simon Ryan

Mumbrella360: Shorts – The Ouch! Factor, revealing the hidden cost of pitching

Mumbrellacast interview: Simon Ryan on playing into the $95bn data and tech market

Mumbrella360: Shorts – The true contradictions of advertising in postmodernity ‘there was Foucault else to do’

Media buyers dissect Seven’s upcoming content slate and tech improvements

Avoid these webinar mistakes if you want to create engaging experiences in 2022

Mumbrella360: Shorts – How to use advertiser data for effective programmatic

Mumbrella360: Shorts – How to build a team of creative champions

Not the time to be popping the champagne says Nine’s Greg Byrnes after big radio ratings

Mumbrella360: Shorts – How marketers can win in the boardroom, lessons from a start-up

ARN’s Duncan Campbell on what will happen once lockdowns ease for non-talkback radio

Paul Jackson confident that Nova will be back on top post-lockdown

Mumbrella360: Shorts – Podcasts, the sticky medium your brand needs to invest in

Mumbrellacast: Talkback dominates radio ratings again, brands finding their voice and a new sound for Mumbrella

Redefining ‘purpose’: Are we in a new era of purpose-driven marketing?

Mumbrella360: Shorts – How to master diversity marketing and avoid the 5 deadly sins

Mumbrella360: Shorts – New Research: What is the Cultural ROI of Content for Brands?

Mumbrellacast: Google’s ad tech dominance and a Dentsu reunion for Ryancap’s ‘missing puzzle piece’

Mumbrella360: Shorts – FutureBrand Index 2021: A Year in the life of a brand

Workshopping Mumbrella’s new sonic identity

Podcasts in focus: the COVID uplift, programmatic ads, branded content, and who is actually making money?

Carat delves into Gen Y and how marketers can better communicate with them

Mumbrellacast: Female CEO movements, streaming in Australia and CRA’s hunt for a new head

Why Mumbrella is refreshing its sonic identity

Mumbrellacast Interview: Squarespace’s David Lee on why in-housing creative isn’t for everyone