Features

Mumbrellacast: Tonight I’ll be eating… industry ageism and sports deals

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

Mumbrellacast: Nine in 2021 – everything you need to know

Nine ‘set the benchmark’ for Seven and Ten, but content slate lacked ‘depth’: Media buyers review 2021 upfronts

Targeting the new consumer: 5 key archetypes marketers need to know

Mumbrellacast: Controversy from Kyle and Domain, plus TV and ads with Todd Sampson

Campaign Review: Realestate.com.au vs Domain

‘We’ve not had the best reputation as a client’: Optus on rebranding, reputation and building a ‘super agency’ with Re

Over 200 lessons in creativity and resilience: How the Havas Hustle helped an industry in crisis 1

Return to radio ratings: ARN’s Ciaran Davis on lockdowns, stand downs and trusting in audio

Mumbrellacast: Tom Tilley, Ooh and Nova’s musical chairs, plus Darrell Lea takes on Cadbury 4

From ‘not wanting to get out of bed’ to a ‘missing piece’ deal: Virginia Hyland and Matt Houltham on Havas Media’s indie acquisition 1

‘Ill-timed and misconceived’: The industry responds to Facebook’s threat to ban news in Australia 34

Nova’s Cathy O’Connor and Peter Charlton talk succession planning and changing the guard after 12 years 2

‘There’s no one quite like Brendon’: Ooh Media chair Tony Faure on the path to Cathy O’Connor

Head to Head: Should PR lead on the creative idea?

Nine’s Hugh Marks on a market that ‘wants to recover’ and positioning Stan for continued growth 3

‘No one’s going to bail you out’: Adrian Leppard on reopening an agency and who will win and lose in the pandemic

Mumbrellacast: Outbreak at The Masked Singer, killing Captain Risky, and Seven and Nine talk numbers

Campaign Review: A split verdict on NRMA’s First Saturday, but did AAMI do any better?

SCA’s Grant Blackley on ‘historically low’ debt and the power of digital 1

After a period of ‘intense cancellations’, HT&E CEO Ciaran Davis is looking at green shoots

Mumbrellacast: Google’s fearmongering, PR’s university problem, and Free TV’s Bridget Fair

‘Counting surnames on TV’ isn’t effective: TV networks respond to media diversity report 2

Return to radio ratings: SCA’s Dave Cameron and Nikki Clarkson talk rebrands, COVID-19 and the power of nostalgia 1

‘Google and Facebook have as much in common as water polo and running shoes’: The fall out from Google’s open letter 6

Mumbrellacast: Ten cuts talent and Coles cuts catalogues, plus DDB’s Marty O’Halloran

Campaign Review: The battle of the telcos: Telstra vs Optus

Locky in love: The Bachelor EP Hilary Innes on love in the time of COVID

How PR can adapt to the shrinking media market: Industry leaders weigh in 4

Mumbrellacast: Osher Günsberg on TV production in a pandemic, mental health and love in lockdown 1

Inside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent race 1

Industry responds to mandatory payment code for tech platforms: ‘This is a watershed moment to benefit all Australians’ 3

Mumbrellacast: Michelle Guthrie, a COVID scare at ABC, and tech giants under fire… again

Campaign Review: Criticism for Angie Kent’s turn with Ebay and praise for Lilydale’s entertaining reality

Boris Johnson, top secret recipes, and the evolution of Arnott’s marketing

Coles’ Lisa Ronson on the evolution of collectables and marketing through COVID-19

The new marketing mandate: download Salesforce report on growth marketing today

Head to Head: Do brands deserve a second chance after being ‘cancelled’?

Mumbrellacast: TV ratings under attack, big moves in adland, and the ‘biz’ of cannabis with Martin Lane 1

‘We’ve had a great first half, but there’s a lot to talk about in the next six months’: Nine’s Hamish Turner on going from strength to strength

Christian Zavecz: DYNAMiQ is delivering advertiser certainty in uncertain times for DOOH

‘Why I’m back’: R/GA’s Jon Holloway on opening slammed doors and what will be different this time around 11

Campaign Review: Sam Mac’s missed opportunity and Demazin creates a division 2

Mumbrellacast: Binge’s marketing mishap, Tiktok kicks the political football, and Triple M on talent controversy

Marketing an employment brand in a recession: Q&A with Seek’s Jennifer ten Seldam

Will Google’s changes to third-party cookies impact your marketing? Download Cheetah Digital’s ebook and evolve your strategy now

Mumbrellacast: Seven’s future, big adland departures and Nine parts ways with Pauline Hanson

What’s in a name? DOA founder explains what’s really going on 8

Head to Head: Does the PR industry have a problem with attracting junior talent? 6

KYND founder Matthew Stenmark talks building a socially conscious brand DNA in 2020

‘Lifestyle TV that makes you feel something’: What to expect from a revamped The Living Room 3

Marie Claire’s Nicky Briger on shooting covers during COVID, moving in with Bauer and the magazine’s 25th birthday

Mumbrellacast: Junkee’s Tim Duggan, the Geoffrey Rush verdict and does everyone hate Australia’s new logo? 2

Campaign Review: Snoop Dogg proves a winner, and the verdict on Optus’ star-studded ‘G-Day a Day’

Ten’s Beverley McGarvey and Rod Prosser on H1: ‘We are very confident that we can maintain growth across the entire year’

Mumbrellacast: ABC cuts, Tik Tok gets serious about marketing, and shadow comms minister Michelle Rowland

Campaign Review: ‘Another Foxtel ad’ for Binge and ‘I bought a Jeep’ returns 1

Mumbrellacast: The job ad of the year, Bauer’s last chapter and the Mamamia team

The interview you all wanted. Aleisha McCall responds to adland’s ‘worst’ job ad of 2020 85

Bauer has left the building. What next for magazines in Australia? 12

Head to Head: Is internal communications an undervalued specialty?

Mumbrellacast: Has Australia missed its Me Too moment? Plus the brains behind Binge 1

CEOs during COVID-19: Imogen Hewitt on the challenge of starting a new role just before a pandemic 3

Mumbrellacast: Sonia Kruger on Big Brother, the week in adland and Marc Fennell talks podcasting with Audible

Campaign Review: A perfect 10/10 for Aldi, and disagreement over Australia Post’s ‘Dear Australia’ 2

How has the COVID-19 crisis shown that communications deserves a seat at the c-suite table? 2

Q&A with Bauer Media’s Andrew Cook: Now what? 1

Mumbrellacast: Journalism’s darkest day, does the future of work need offices and M&C Saatchi’s Justin Graham

Q&A with SCA’s CMO Nikki Clarkson: The Brand New World of marketing through the pandemic

CEOs during COVID-19: Fiona Johnston on doing one thing at a time and hanging onto the good stuff 1

Head to Head: Should community management be executed by an agency? 2

Mediacom alumni Mike Deane and Tim Russell start consultancy to fill ‘strategic void’ between creative and media agencies 22

Mumbrellacast: The end of 10 Daily, and Neil Breen on the new 4BC breakfast show

Campaign Review: Has the government nailed its COVID Safe advertising push?

Meet the Market: KPMG’s Sudeep Gohil uncovers how brands and agencies are dealing with COVID-19

CEOs during COVID-19: Sue Squillace on calming client panic, homeschooling three girls, and why 2020 isn’t a year for profits 1

Seven’s Nat Harvey on helping brands navigate the pandemic

Mumbrellacast: Under the hood at Ten, farewell Alan Jones, plus Matt Okine and Alex Dyson

Seven Minute Masterclass: Linguabrand’s Alistair Herbert explains the intracacies of listening better

CEOs during COVID-19: Aimee Buchanan on protecting 500 jobs, trusting her staff and missing the drive home 2

The difficulty of saying goodbye to Alan Jones 19

Mumbrellacast: Inside WPP AUNZ, programmatic is exposed and Foxtel clings to HBO

WPP’s Jens Monsees on a ‘menu’ of pay cut options, a ‘few’ redundancies, and why COVID-19 is an ‘exciting’ time

Campaign Review: Lifeline saving lives in 30 seconds and ISelect borrows from Bankwest

Seven Minute Masterclass: Julia Vargiu explains how to grow revenue in the virus economy

Exploring Urban List’s new Sustainability platform with founder Susannah George

Meet the Market: CHE Proximity’s Ben Shepherd on media consumption and ad spend during COVID-19