Features

The secrets of customer segmentation strategy

In this article Appboy explains how a well-developed customer segmentation strategy can increase conversions by 200% in some cases.

The secrets of customer segmentation strategy

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‘Trust’ in agencies key to bold creative work says Nissan’s GM of marketing

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‘I hope the others fail’ – Competition between free-to-air networks heats up

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Fixing the plane while flying – Publicis Media’s talent chief on a year of upheaval

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Are schools failing Australia’s advertising industry?

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David Droga: Australia is on my radar every day, emotionally and personally

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April Fool 2017: Ikea airline, Mia Freedwoman, Kochie in the slammer, tattoo spellcheck, bacon alarms

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‘We are family’: Havas CEO Yannick Bolloré on his legacy, $4bn fortune, the Google row and Snapchat snobbery

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Vodafone marketing boss Ben McIntosh: This time, it will be a happy marriage with JWT

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Creative marketing teams challenged to crack a charity brief and win an XBox

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‘Scam is for people who can’t win awards but desperately need approval’: Dave Trott in conversation with Mumbrella

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Can multiplatform audiences transform the fortunes of magazines?

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Tribute: The danger of a beer with Bill Leak

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Why PRs are jumping on the VR bandwagon

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How emotional intelligence moved to the top of adland’s talent agenda

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Maxus boss Pattison on ‘deafening silence’ of WPP rivals, chatbot stereotypes and being challenger brand of group

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3

Is your brand tapping into the Power of Audio?

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‘They have to start acting like big brands’: What the home-care reforms will mean for marketers, creatives and brands

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Changing community attitudes a ‘good end game’ for Mardi Gras sponsorship says ANZ marketing boss

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2

Case study: how Mumbrella turned an event presentation into a written feature

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Mumbrella360 video: The rise of ‘womenomics’ (and adland’s wake-up call)

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8

24 Hours With….. CEO and angel investor, Bilyana Smith

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Sean Cummins: ‘You have to call bullshit on things that don’t do a good job for the art of advertising’

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14

Super Bowl 2017 – advertising’s hits and misses

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1

Donald Trump: the industry speaks

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3

TV programming battle: reality franchises to fight it out in Q1

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3

24 Hours With…. TV producer Renee Kennedy

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Mumbrella360 video: The extraordinary story of Deng Adut and Western Sydney University

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Case study: how Mumbrella hosted a half-day event to tackle programmatic’s misconceptions

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Vodafone: What agency would want to work with Australia’s most toxic client?

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48

Case study: how Bespoke educated companies on customer experience at a luxurious restaurant

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Case study: how Mumbrella generated leads through a downloadable whitepaper

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The 16 best ads from Paul Middleditch, the man behind ‘Big Ad,’ ‘Not Happy Jan’ and MLA’s new multicultural masterpiece

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3

Case study: how LinkedIn used Mumbrella’s popularity to drive engagement in Australia

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Case study: how Bespoke created a conversation about addressable TV in Australia

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Year In Review: Best Mumbrella analysis pieces of 2016

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The Year In Review: major media account moves of 2016

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Year in Review: December – Seven’s sex scandal; Russel Howcroft’s big move; Mag publishers kill audits

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Year in Review: November – Death of Dolly; Creative departures; News Corp redundancies; Dodgy Facebook metrics

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The Year in Review: 10 worst ads of 2016

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4

Year In Review: October – Qantas rebrand; Cuts at Yahoo!7; The rise of the introvert

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Year In Review: September – Fake viral factory owns up; Rusciano’s meltdown; Vale Michael Ball

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The Year in Review: 10 best ads of 2016

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2

Year in Review: August – Bill Leak’s backlash; Bauer’s nightmare ABC audit News Corp’s profits plummet

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Year In Review: July – Kevin Roberts’ gender diversity gaffe; More Lions scam; Nine hires McCabe for digital gig

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Year In Review: May – Shapemageddon; Fairfax upheavals; UM’s worst week

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Year in Review: June – Studio 10’s sex tape; Optus EPL backlash; Eddie McGuire’s apology

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Year In Review: April – 60 Minutes Beirut disaster; Famous axed; Best April Fools; New Bauer boss

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Year In Review: March – Goodbye to Google’s boss; Job cuts; Christopher Walken signs up for Qantas

9 years ago

Year In Review: February – New TV channel; dangerous car ad; Mamamia’s fake news

9 years ago

Year In Review: January – Angry vegans; death of Cleo; Agency’s birthday burlesque

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Year In Review: Best Mumbrella guest posts of 2016

9 years ago

1

Mumbrella’s wrap-up of 2016’s best (and worst) Christmas ads

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The outdoor industry reinvented itself in 2016 – will creatives get on board in 2017?

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The year in publishing: Editors on President Trump; End of Brangelina; Dreamworld tragedy; Baird’s back-flip

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1

24 Hours With… Raj Mendes, managing director at The Customer Experience Company

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From Afghanistan to a Gold Walkley, how war ignited a new passion

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24 Hours With… Ben Fletcher, managing director at Generate

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How a group of women are creating a booze brand based on social change

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Mumbrella360: Turning Data Into Dollars – An Inside Look at How American Express Helps Its Business Partners Drive revenue

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White Rabbit Project: how to make a series for Netflix

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Mumbrella360: How to Pitch a Branded Content Idea to a TV Network (Brand Innovation Stage)

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Goodbye, Dolly: Ex-editors Dunk, Wilkinson, Go and Cousins on a big sister who answered embarrassing questions

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24 Hours With… Tim Penton, head of media at Global Red

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Meet the person named Australia’s best influencer

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National Radio Conference: The Future of News In Radio

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Is the great Aussie beer ad dead?

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National Radio Conference: Game of Thrones, with Janine Allis, Michael Anderson and Anthony Everard

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Meet adland’s fastest companies

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24 Hours With… Carolyn Bollaci, managing director, APAC, at Innovid

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1

National Radio Conference: Media of the Imagination, with executive creative director Patrick Baron

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The Trump Effect: How the US election drove audiences to news sites

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Virtual Reality

Future of Media video: Virtual Reality

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24 Hours With… TV director Sally Aitken

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National Radio Conference: What media agencies want

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24 Hours With… Alex Louey, co-founder and managing director, Appscore

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Four decades on: Tom Moult and Philip Sheldon reflect on the loss of creativity

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5

Mumbrella360 video: NIDA presents – Pitching to win

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Radio Conference: Diversity, the niche that’s becoming the norm

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Future of Media

Future of Media video: Sentiment

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Obituary: Leslie Nassar – Tech genius who respected competency and integrity; and eschewed machismo and superficiality

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2

Delicious: 15 years of premium food publishing

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Mumbrella360 video: Life inside the brief – how to be a mum and work in adland

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24 Hours With…. We Are Social managing director, Suzie Shaw

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2

‘The internet has won’: Nick Law on crap creative, storytelling and knowing your limitations

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2

National Radio Conference: Hamish & Andy, the interview

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2

Mumbrella360 video: Metrics That Matter

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24 Hours With… Roberto Pace, managing director, Eleven and Fleishman Hillard

9 years ago

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