Features

The crown that slipped: What went wrong with Isentia's $48m acquisition of King Content? Steve Jones

When King Content was sold to media monitoring company Isentia, the deal changed how the industry thought about the content marketing sector. But under its new ownership King Content soon stalled – and took Isentia’s dream of becoming a billion dollar company with it, as Steve Jones reports

The crown that slipped: What went wrong with Isentia’s $48m acquisition of King Content?

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Case study: how LinkedIn used Mumbrella’s popularity to drive engagement in Australia

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Year In Review: Best Mumbrella analysis pieces of 2016

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The Year In Review: major media account moves of 2016

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Year in Review: December – Seven’s sex scandal; Russel Howcroft’s big move; Mag publishers kill audits

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Year In Review: October – Qantas rebrand; Cuts at Yahoo!7; The rise of the introvert

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Year In Review: September – Fake viral factory owns up; Rusciano’s meltdown; Vale Michael Ball

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The Year in Review: 10 best ads of 2016

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Year in Review: August – Bill Leak’s backlash; Bauer’s nightmare ABC audit News Corp’s profits plummet

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Year In Review: July – Kevin Roberts’ gender diversity gaffe; More Lions scam; Nine hires McCabe for digital gig

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Year In Review: May – Shapemageddon; Fairfax upheavals; UM’s worst week

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Year in Review: June – Studio 10’s sex tape; Optus EPL backlash; Eddie McGuire’s apology

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Year In Review: April – 60 Minutes Beirut disaster; Famous axed; Best April Fools; New Bauer boss

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Year In Review: March – Goodbye to Google’s boss; Job cuts; Christopher Walken signs up for Qantas

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Year In Review: February – New TV channel; dangerous car ad; Mamamia’s fake news

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Year In Review: January – Angry vegans; death of Cleo; Agency’s birthday burlesque

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Year In Review: Best Mumbrella guest posts of 2016

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Mumbrella’s wrap-up of 2016’s best (and worst) Christmas ads

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The outdoor industry reinvented itself in 2016 – will creatives get on board in 2017?

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Future of Media video: Virtual Reality

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National Radio Conference: What media agencies want

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Four decades on: Tom Moult and Philip Sheldon reflect on the loss of creativity

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Mumbrella360 video: NIDA presents – Pitching to win

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