News

Mumbrella360 conference and Masterclasses programs revealed

Masterchef dips below 1m on second outing as The Voice stays steady with 1.4m viewers

BMF and Sweet Shop capture moments in time with new Lion Five Seeds Cider campaign 8

‘Transparency debate risks being a broad-brush on the industry’ warns Interpublic global CEO

Optus appoints We Are Social to manage social media activity following pitch

Mondelez global agency boss: You don’t need to force your agencies into a creative shoot-out 1

Morning Update: Vogue’s 100th birthday; Puma reveals BeatBot; How agencies of the future will get paid; is Apple against grammar?

Guardian’s Van Badham claims Weekend Sunrise ambushed her with Mark Latham 37

Toby Talbot quits as chief creative role DDB Sydney to return to New Zealand 1

Lenovo global digital boss: too many marketers are paying to reach the wrong online audiences 5

Google names Jason Pellegrino new managing director Australia and New Zealand

Optus puts celebrities into service as it drives data-free music streaming offers

YouTube troll hijacks ANZ new Apple Pay ad to make lead actor look like jihadi terrorist 17

Quickflix puts business and 900,000 strong digital marketing database up for sale 4

Ex-Tony Abbott staffer Peta Credlin joins News Corp’s Sunday Telegraph as columnist 12

Mumbrella360 video: The luxury consumer force

Mars global marketing boss Bruce McColl stepping down after 24 years with food giant

Pitch Watch: Ladbrokes moves creative; Twinings’ new creative; Draftstars’ appoints for online drive; Shout wins two new accounts 3

Masterchef launch pulls in 1.012m as 1.4m choose to watch Nine’s The Voice premiere 9

Cadbury and Oreo celebrate friendship in online campaign for Cadbury Dairy Milk Oreo 4

Morning Update: Lancome sells on Snapchat; The search for Sorrell’s replacement; BBC and ITV at loggerheads; ad industry narcissism

Line-up of 16 international speakers revealed for Mumbrella360 including sessions from Vice and IBM, plus return of Ann Parsons and new research into the psychology of fandom

Seven wins tenth straight week of ratings war as annual battle hits quarter way mark

AFL takes Seven to Friday night ratings win despite NRL’s Sydney strength for Nine

60 Minutes wanted reporter Tara Brown to be ‘involved at critical moments’ of child snatch 2

Changes to Facebook branded content ‘a game-changer’ for sports and their sponsors 1

Nine Entertainment and Southern Cross Austereo sign ‘landmark’ affiliate agreement 21

Medium Rare hires Real Living editor Deborah Bibby to lead new David Jones magazine 1

‘No winks or a nod’: News Corp boss denies secret government anti-siphoning deal 3

University of Adelaide encourages students to Seek Light and change how they think 1

Acquiring a regional broadcaster ‘not high on priority list’ claims Nine CEO Hugh Marks 1

Reckitt Benckiser fined $1.7m for misleading claims about Nurofen’s ‘pain specific’ relief 4

TAB offers $1m prize as part of Willy Wonka themed Golden Ticket promotion 6

News Corp sales director Kathryn Carter new general manager Snapchat Australia 4

McDonald’s names PepsiCo senior marketing director Jenni Dill as new chief marketer 2

FirmDecisions warns two thirds of advertisers are not getting their share of ‘value banks’ 4

‘Perfect storm’ of problems forces Brand New Media into administration and out of TV4ME 16

NRMA provides drivers ways to Wave Goodbye to Road Rage in new animated effort 3

ANZ’s first-to-market launch of Apple Pay step one in new brand marketing direction

Pitch Watch: Simplot seeks new agency; Tabcorp looks to consolidate agencies 2

Seven’s House Rules sheds 112,000 metro viewers on second outing as Nine wins night 1

Survey finds 90% of APAC web users would consider using ad blockers, ad tech firm suggests ‘polite advertising’ as a solution 6

Morning Update: The Sun to face trial over hacking; Pepsi launches emojis in 100 5-second ads; Twitter now a news site; KL logo ‘a hoax’

Outdoor body calls on governments to ditch regulation and embrace ‘vision’ for city planning 1

Frucor drafts X-Men star Evan Peters for latest ad in ‘massive hit’ campaign for V 1

Movember Foundation and Grill’d encourage men to catch up with a mate on May 8 18

WIN loses bid to get 9Now live streaming service banned from its broadcast area 6

Peter Meakin steps into ‘consultancy’ role with John Choueifate promoted to head of news 1

SBS confirms season two of Struggle Street 2

Focus on people and diversity unveiled for Mumbrella360 conference program 3

Kiis admits its Sydney FM breakfast show Kyle and Jackie O pay for celebrity interviews 3

SaleCycle launches Australian push with appointment of chief revenue officer 1

Radio industry boss: ‘Streaming will never replace radio but the future must be hybrid’ 16

Married at First Sight finale cracks 1m metro viewers as House Rules launches with 718,000 1

ANZ first to offer Apple Pay to Australians as bank marketing war moves to payment 4

Broadsheet completes expansion to Adelaide, Brisbane and Perth with editor appointments 3

Morning Update: W+K unsweetens Mother’s Day; Pandora’s plan for reinvention; What’s hot at NewFronts; Netflix Asia progress ‘limited’

Mumbrella360 video: Post-hype – understanding the technology trends

Clemenger and GPY&R announce two senior management appointments in Brisbane 7

Myer stitches up its Mother’s Day campaign with a personalised message 3

Australian Rugby Union dives into data in new deal with sports marketing group Perform 5

Nick Behr managing director of Vizeum departs 8

Daily Mail Australia claims fourth place in Nielsen top 10 news sites for March 7

Dentsu Aegis merges ApolloNation and Team Epic into new ‘brand and lifestyle’ agency MKTG 3

Tourism Australia’s push into virtual reality pays real life dividends with 64% higher engagement 2

My Kitchen Rules finale draws 1.969m for winner announcement, down on last year 5

Pitch Watch: McDonald’s reviews PR; Coca-Cola pitches experiential; Uber searches for PR agency; Ikea appoints new PR agency; Banjo wins big

Morning Update: YouTube reveals Bumper Ads; APAC consumers want ‘generous’ brands; what does Bloomberg’s creative ad director do?

Bauer Media names Cosmopolitan deputy editor Claire Askew as new editor 7

Schweppes hunts for new head marketer as McKinna departs for new horizons

Bauer Media seeking new owner for Auto Action 2

Ardmona continues drive to connect farmers with consumers in new ‘buy local’ campaign 7

Quickflix appoints administrators after negotiations with Stan fail to reach agreement 9

Mark Buckman returns to Australia as MD of customer and retail to drive Foxtel 17

Sports Marketing Summit topics unveiled including Big Bash, E-sports, gambling, athletes panel, and when to ditch a sponsorship

You’re Back in The Room finishes with 565,000 viewers, well down on initial debut

Cha Time goes global with ad mocking slightly familiar Asian dictator 4

REA buys Flatmates.com.au for $25m and signals an international expansion 1

Morning Update: Digital media caught in a ‘crap trap’; Facebook filters the news; would you buy a gay turtle?; the influential women of media 2

Watchdog bans Sir Walter’s sausage, arguing it ‘endorses bullying and aggressive behaviour’ 2

Sky News announces it will launch dedicated election channel for 2016 Federal Election 2

60 Minutes admits ‘we made mistakes’, with 746,000 tuning in to watch tearful reunions 7

Grand mufti sues Daily Telegraph over depiction of him as the three ‘unwise’ monkeys 9

Apple, Chevron and JP Morgan targeted in new Get Up! TV campaign on tax avoidance 7

Whitepages ‘Flappy Man’ tells businesses ‘you don’t need gimmicks to get found’ 3

Hawthorn v Adelaide sees 608,000 tune in, while Broncos v Rabbitohs draws 476,000

Turnbull ‘may know more than he is saying’ about illegal 60 Minutes child snatch in 1980s

2DayFM’s Rove and Sam get national highlights program across the Hit Network 5