News

Morning Update: Canada PSA wants drivers to die; David Goodchild departs Bauer UK; Instagram’s new logo; monetising football social

Swisse teams with Masterchef personality George Calombaris in new vitamin campaign

Ninemsn brand set to disappear as Nine renames site 2

Bosses of Australia’s most loved brands join Mumbrella360 lineup

Seven Year Switch holds steady as The Voice loses viewers to Masterchef 2

Fairfax Sydney staff condemn lack of vision by ‘overpaid and underperforming executives Greg Hywood and Allen Williams’ 4

Mullen Lowe Profero moves big in digital with launch of Omnichannel

Yahoo7 reveals this year’s 10 media agency Digital Stars 1

APN News & Media in talks with Fairfax New Zealand over merger of NZME 7

Morning Update: Grey global denies ‘award-bait’ ads; Samsung Galaxy’s surfboard; Amazon challenges YouTube; Facebook opens dynamic travel ads 2

Seven appeases AFL fans by quietly launching HD simulcast channel 7HD 16

Newspaper Works rebrands to NewsMediaWorks, partners with SMI to launch ad revenue index 2

Grill’d roasted over ‘offensive’ in-store posters by Standards Board 7

Fairfax Media staff pass no-confidence motion in management but won’t strike over 30 redundancies 8

Masterchef dips to 850,000 metro viewers as Nine’s The Voice dominates

Continental wants to win over millennials by matchmaking with flavour

Fintech pioneer OFX moves into mainstream marketing for the first time

Morning Update: McDonald’s launches McTrax; Google moving into ads; Spotify to create 12 original series; internet video viewer metrics ‘bullshit’

Step Change builds staff base with new ‘chief change agent’ linking creative and strategy 5

Captain America: Civil War dominates weekend box office pulling in just over $6m

AANA questions Tabcorp’s concerns over new code for wagering and gaming marketing

The Mandarin managing editor Jason Whittaker returns to Crikey as publisher

Pacific Magazines wants to ‘own’ content genres as it launches Marie Claire and Who websites 3

Sponsors have ‘duty’ to help fund programs to tackle drugs in sport says doping agency boss 1

APN News & Media placed in trading halt as it plans for $200m-plus capital raising

Logies debate swells audience for Nine with ceremony topping 1m viewer mark 7

Australian TV pioneer Reg Grundy dead at 92 5

Election 2016 kicks off: The ads so far 2

Medium Rare expands Qantas responsibilities winning contract for Qantaslink magazine

Malpractice and conflicts of interest common in programmatic, claims ex agency tech head 12

Morning Update: Apple wants your mum in ads; serving ads in bots; Gap’s confused campaign; Budweiser to rebrand as America

Waleed Aly takes out the Gold Logie on a successful night for Ten and the ABC 8

Marketers need to understand what drives the business financially better says Target CMO 2

Media braces itself for political ad frenzy as Prime Minister calls double dissolution election

A quarter of the way in and The Voice gives Nine its first ratings week win of the year

Machinima looks to educate marketers claiming eSports set to top $1.3bn globally by 2019 4

Marketing professor to challenge the ‘dreary’ digital orthodoxy at Mumbrella360

Tabcorp says new AANA gambling ad self regulation code is not good enough 2

Fairfax boss Hywood says it is ‘inevitable’ SMH and The Age will close weekday print editions 12

Ex-ABC editorial director Paul Chadwick named first global readers’ editor of The Guardian

‘We are the fastest growing TV Network in the history of TV’ claims Vice CEO Shane Smith 4

Time Warner derides ‘gaudy numbers’ of digital giants like YouTube claiming viewing should be measured on a per minute basis 1

Domain becomes first Australian company to implement Facebook bot technology

Captain Risky uses an unusual garage in his home in latest Budget Direct spot 1

Youtube claims it has bigger prime time audience on mobile alone than TV 11

Asics and the Wallabies launch open letter to galvanise fans ahead of international campaign

‘Digital supply chain is infected’ and ad tech firms will die off warns Simulmedia founder 2

AFL stars Scott Pendlebury and Gary Ablett star in new Gatorade Fierce campaign

Pitch Watch: BMF loses XXXX; Specsavers calls media pitch; Levis seeks a first local agency in a decade; Subaru appoints new digital partner 5

Cummins & Partners puts Toronto office in administration after president is dismissed 1

Media agencies ‘more focused on fashion than function’ says News Corp boss as revenues fall 8

Gogglebox sees audience grow by a third as Masterchef takes comfortable Thursday win 6

Initiative names Marcelle Gomez as Sydney MD after promoting Geoff Clarke to national role 3

Publisher Time Inc. launches new IPTV network saying ‘time is right to go direct to consumers’

Morning Update: Aussie group’s risque Elgin Marbles ad; WPP out of Maccas pitch; KFC’s chicken flavoured nail polish

Foxtel ups ante on Optus signing content from six EPL clubs including delayed matches 7

Best and Less targets low-priced womens’ fashion in Mother’s Day ‘Click’ campaign

Arnotts ‘humbled’ but in for the long haul as furore grows over changes to Shapes recipe 81

National Breast Cancer Foundation campaign challenges men to wear pink and raise money 5

Mumbrella NewFronts podcast: highlights from NY Times, Buzzfeed, Refinery29 AOL, Hulu

Investigative journalism the best chance newspapers have to survive: NY Times reporter 3

Daily Tele experiments with Budget-focused front page wrap to avoid ‘stale’ coverage 8

PHD head of digital Joel Pearson joins Whybin\TBWA Sydney as planning director 8

Hulu calls for advertiser ‘bill of rights’ as streaming service moves into live streaming

Masterchef cracks 1m, its highest audience for season so far, as Seven wins night

‘We want to be the most important mobile media company in the world’ says AOL boss

Allianz wants consumers to Say Hello to savings with new bill shock campaign

Audi drives Hawthorn sponsorship with Greatness Never Rests rooftop football ad 1

Publish Awards 2016 expands with seven new categories; entries now open

Conversant Media partners with I Fucking Love Science as it relaunches Techly 3

60 Minutes’ Lebanon story damaged reputation of media industry, claims HuffPost editor 10

Morning Update: New Day to close; is Spotify part of your media strategy?; 24 Hours With… Saatchi China’s CCO; Time Warner apologises 1

Grant Blackley, Russel Howcroft and Jane Huxley plus Google, Microsoft, Holden and Australia Post join Mumbrella360 line-up

Queensland Government goes virtual in drive to lure start-up talent from around the globe 1

Mumbrella Awards 2016 shortlist revealed

DDB raids M&C Saatchi for new creative leader Ben Welsh after Toby Talbot departure 4

Optus goes on conversion offensive by making EPL streaming available only to customers 34

Scott Morrison’s budget speech watched by 695,000 as Nine’s The Voice wins the night

‘Marketers are getting their money stolen’: ANA highlights the major media risks for 2016

Sydney marketing and creative agencies merge to create full service shopper specialist 6

Morning Update: Sex sells on dating sites; the high cost of NewFronts; Adblocker Plus teams with PirateBay; what makes ads go viral?

Budget 2016: measures that impact the media and marketing industries

If we don’t represent the marketplace we are doing clients a disservice, says Interpublic CEO

PayPal hires former Westpac marketing boss to drive growth as it launches fresh campaign

Melbourne agency Yoke interviews potential migrant for BBC series Wanted Down Under 3

Copyright Tribunal decrees second streaming fee for CRA at percentage or ‘per stream’ rate 1

GoDaddy targets Australian small businesses with new radio and online campaign

News Corp merges network and NewsLifeMedia sales teams with goal of integrated, full service 2