News

Australian ad industry less forward-thinking than population says Havas chief content officer

Cookie Monster and celebrity chefs urge people to give blood in campaign focussing on a biscuit 11

Australian Marriage Forum claims stark anti-same sex marriage ad is needed to jolt debate 79

Dancing With The Stars gets lowest audience ever while The Voice dominates Sunday night 5

Morning update: Jon Stewart farewells Daily Show, Johnnie Walker gets scientific

Nine retains rights for NRL in five year deal 9

Prime, SCA and WIN launch regional advertising campaign aimed at pushing media reform 3

Caro Meldrum-Hanna and Four Corners sweeps Kennedy Awards for greyhound investigation 3

BMW Australia launches patriotic first Wallabies sponsorship campaign in build up to World Cup 5

Google Australia MD: Marketers failing to reinvest are ‘cost saving their way to decline’ 7

Little Birdie Studios launches new branded content creation service based around comedy 1

Virgin Mobile calls creative, PR and social pitch, as it emerges the telco’s media is also in play 4

Andrew Lamb departs Mediabrands’ Initiative

Mi9 sales boss Emma Jane Owens to depart as Nine restructures its sales operations 4

Cummins & Partners apologises to AFL for plagiarising Multicultural Round campaign 18

ESPN uses graffiti artist in new campaign as sports rights battle shows no sign of slowing

LGTBI magazine Archer expands distribution to USA as it aims to give industry a ‘shake-up’

Jonathan Chadwick to launch new GroupM venture, Mark McCraith to run Maxus 4

APMA chairman lashes culture of procurement saying ‘creativity only survives against all odds’ 2

Australia’s Ashes collapse beats The Bachelor to be most watched non-news show of the night 2

Morning Update: The ultimate Old Spice ad?; Cord cutters cut media share prices; Beer market bubbles as MillerCoors parts with WPP 1

ABC board moves Q&A to news division following Zaky Mallah controversy

Press Council chair vows to fight for press freedom and disclosure standards for native ads 1

Seven loses court bid to get Nine’s The Hotplate taken off air over copyright infringement 5

Cannes Lions refuses to disqualify VML campaign entered without client approval 10

Droga5 invests in startup scheme as it looks to tap into different ways of thinking about tech 9

NRL marketing boss admits it has ‘a lot to do with our brand’ as code aims for 300k members 6

Australian Olympic Committee launches simplified Olympic logos ahead of Rio Games 7

McDonald’s admits app is ‘terrible’ but maps out plans to win back millennials and young mums 7

Kellogg’s warms to data but insists scale and reach remain central pillars to business growth 1

Entries now open for the Publish Awards 2015

HuffPo Australia wants to be amongst top five titles and profitable within three years 3

SMH cleared of breaching privacy rules in reporting of William Tyrrell case

Ten’s The Bachelor continues strong start but The Hotplate remains ratings winner 2

ITV Studios Australia managing director Anita Jacoby departs after two years in the role

Morning Update: Facebook rolls out live streaming; Spotify strategy chief exits; Brands celebrate #NationalUnderwearDay 2

Mediabrands poaches Starcom Mediavest chairman John Sintras for New York role 5

Aldi attempts to convince skeptics to switch supermarkets 2

Dr Harry’s Housecalls fails to make top 20 as The Hotplate holds steady against Spelling Bee 2

AKQA and Emotive surprise contenders as shortlist for Optus media and creative emerges

Vodafone exec urges marketers to bridge ‘massive gap’ between TV and digital spend 3

Marketing is the penalty of having a poor product says Amaysim founder and CMO 12

Former LinkedIn comms boss to end ‘daunting’ digital move for SMEs in new GoDaddy role 3

Women more deceitful on social media reveals fifth round of The Works’ Datafication study 1

Carsales.com appoints Whybin\TBWA Melbourne as lead creative agency

Presto deal collapses as Quickflix signs agreement to stream Chinese content 1

Fairfax Media sells Tullamarine print site to luxury automotive company Zagame Group 2

‘The world doesn’t need another loyalty scheme’ warns Westfield marketing boss 1

Morning Update: Lexus unveils hoverboard; The truth about Facebook video; Ms Piggy and Kermit split; Best paid actors list 1

Foxtel confirms it is ‘assessing’ options to launch first cases under anti-piracy laws 8

Social media comedian Frenchy used to front Student Flights travel selfie competition 4

Nine warns of ‘dire’ consequences if Seven wins court battle to take The Hotplate off-air 10

Telstra launches big ad push to promote its new ‘Air’ wifi hotspots via The Monkeys 2

Unicorn takes lead from launch ambassador Rebel Wilson in new Stan campaign 5

Mumbrella launches new mentor program aimed at next generation of agency leaders

HCF moves buying and strategy elements of its media account to Match Media from Mediacom 2

Seven accuses Endemol and Nine of using My Kitchen Rules ‘bible’ to make The Hotplate 16

Nine’s The Hotplate gets best audience yet and steals the buzz from Ten’s Spelling Bee launch 5

APC brands Courier Mail ‘she male’ front page ‘gratuitous’ ruling it was not in public interest 2

Reports NRL rights to spiral to $1.7bn with Ten tipped to pick up a match from Fox Sports

Brandscreen co-founder Julian Tol joins Chinese performance marketing firm iClick

Morning Update: Julia Louis-Dreyfus turns ‘smother mother’, Steinlager rolls back the years, phone hacking hits Trinity Mirror revenue

Mission: Impossible – Rogue Nation tops box office as Ant Man halves weekend takings

Jägermeister creates branded content campaign on Australians in the Berlin clubbing scene 2

Simplot puts $11.9m media account in play after closure of Dentsu Aegis’s Huckleberry

Leo Burnett restructures to ‘Connect’ model as strategy head Russ Mitchinson moves on 4

Emotions triggered by social media sharing ‘is marketing utopia’ new research claims 5

Quickflix stays in trading halt as company blames Netflix for falling subscriber numbers 14

McCann Melbourne set to land media account for AGL as agency pursues full service model 3

WPP and Providence Equity Partners to buy VCCP parent company Chime for $800m

New Hotels.com ad warns customers to take ‘The Obvious Choice’ when booking a holiday

NewsLifeMedia targets premium market with new quarterly title Donna Hay Fresh + Light

Press watchdog rules Perth Sunday Times tanning salon investigation was ‘misleading’

Mick Fanning’s shark tale lifts 60 Minutes 1

Nick Garrett named new CEO of Clemenger Melbourne with Jim Moser to refocus on NZ 11

Morning Update: Steamy hookups for Calvin Klein, Liverpool soccer stars front Nivea ad

Start-up consultancy Mash Up swallowed by Deloitte amid plan to ‘fuse’ customer journey 3

Seven launches court action against Nine claiming Hotplate infringes on MKR copyright 6

Shadow minister wants more experiments on government messages sent to households 2

Major brands and sports codes endorse statement condemning booing of Adam Goodes 15

Voices of the past ask you to ‘Come find me’ in emotive new Ancestry ad campaign by VCCP 1

Droga5 behind latest iteration of Share a Coke campaign using emoticons instead of names

Claims live streaming their work could increase media agency transparency with clients 16

WA Government LiveLighter obesity campaign takes out Grand Prix at first MSiX Awards 1

Marketing science expert tells brands to forget focus groups as ‘no good will come of it’ 1

Diet Coke looks to ‘reignite passion’ for brand in campaign targeted at ‘loyalists’ 4

News Corp talks up digital credentials and promises to become easier to work with 3

AMAA audit figures show 2,513 visits to Mumbrella360 and Mumbrella Awards in 2015