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Mumbrella360 video: Meet the marketers Reporter

In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference. Marketers face daily challenges when dealing with relationships, budgets, and targets. In this Mumbrella360, Mumbrella editor Alex Hayes talks to a panel made up...

Mumbrella360 video: Meet the marketers

11 years ago

Google and Netflix tipped to be in crosshairs when Senate Tax Inquiry hands down report

11 years ago

1

Family of Neil Lawrence appeals for sponsors to save future of his medical creative award

11 years ago

2

Ikon Communications on alert as petrol giant Caltex Australia pitches its media account

11 years ago

1

Former Bacardi marketer joins Red Rooster

11 years ago

Razorfish starts search for a new ECD with Christian Behrendt preparing to depart

11 years ago

1

News Corp unifies metro newspaper business sections under Business Daily masthead

11 years ago

2

HuffPo Aus goes live a day early with exclusive on Julie Bishop’s views on same-sex marriage

11 years ago

2

UnLtd starts hunt for first CEO as charity sets its sights on growing revenues to $10m

11 years ago

Latest ads: Custom Plates’ twerking ballerina; Big W’s ‘Think big’; NRMA goes home

11 years ago

Great Australian Spelling Bee lifts but comes fourth in its slot as House Husbands dips

11 years ago

New Caledonia pitches itself as Australia’s friendly next door neighbour in marketing push

11 years ago

Morning Update: Why TV needs Donald Trump; Gears of War remakes ‘Mad World’ trailer; Behind Tinder’s ad

11 years ago

The Man from U.N.C.L.E pulls $1.6m on opening weekend but can’t unseat Trainwreck

11 years ago

SMI: Ten’s revenue share rises as rivals tumble with newspapers down nearly 30 per cent

11 years ago

Endemol Shine Australia merger sees major round of redundancies at production house

11 years ago

1

‘Not responsible marketing’: Parents group lashes McDonald’s for kids book giveaway

11 years ago

23

Sensis launches first brand campaign amid ‘very limited’ awareness of digital services

11 years ago

4

Entries open for BEfest Awards with new categories for content strategy and film craft

11 years ago

Tourism Tasmania puts locals at forefront in latest Go Behind the Scenery campaign

11 years ago

3

The Urban List expands to Perth and Auckland

11 years ago

1

Seven launches anti media reform ads aimed at regional rivals as SCA hires ex-News lobbyist

11 years ago

3

Thrive Melbourne GM Louise Parris takes on new role of national business development

11 years ago

Bledisloe and Netball World Cup deciders perform well while Dancing With The Stars lifts

11 years ago

Change.org appoints former Camp Quality comms manager as director of communications

11 years ago

2

Gruen returning next month after two year hiatus seeking ‘bizarre’ regional ads

11 years ago

Morning Update: Jeremy Clarkson pricey but ‘worth it’, Target trolls, Ted Baker gets whimsical, Jeep on hunt for lead agency

11 years ago

Helloworld creates Instagram relay across 70 countries to celebrate World Tourism Day

11 years ago

Mondelez defends Olympics sponsorship amid refusal to confirm a sales increase is end goal

11 years ago

3

Nunn Media buys search company Innovate Online in a move to beef up digital offering

11 years ago

5

Guardian photographer stripped of award after organisers sent wrong name to engravers

11 years ago

5

Bauer Media sells motorcycle titles to Citrus Media and Motoring Media Network

11 years ago

1

Press Council targets Chinese newspapers as it looks to broaden its membership base

11 years ago

Lion marketing head Matt Tapper takes new role leading global expansion for the company

11 years ago

4

Jessica Mauboy to ‘spearhead’ new Target campaign around higher quality at lower prices

11 years ago

2

News Corp CEO lashes Google for piracy, zealotry and kleptocracy at Lowy Institute event

11 years ago

19

Restaurant Revolution slumps to just 312,000 as The Bachelor dominates the demos

11 years ago

6

Australian Rugby Union urges fans to support their Rugby Championship team ‘because it’s closer’

11 years ago

SBS slashes flagship World News radio bulletins a month after celebrating 40 years of radio

11 years ago

3

Morning Update: WPP shops sweep Coke creative review; HBO snares Sesame Street; Singapore edition of Cosmopolitan closed

11 years ago

ABCs: Yours posts decline in first year-on-year comparison as celeb titles take another tumble

11 years ago

2

ABCs: Non-weekly mags sell 7.4% fewer copies as Frankie sees another circulation decline

11 years ago

ABCs: Fairfax dismisses print circulation as a ‘historical production metric’ as digital rebounds

11 years ago

3

Hangout: Rocket Fuel founder George John talks life after an IPO and programmatic trading

11 years ago

NAB loses two senior marketers as Sandra de Castro and Kevin Ramsdale both quit

11 years ago

2

Foxtel admits subscriber figures include Presto users but claims cable still biggest growth driver

11 years ago

5

Simplot media pitch down to three agencies

11 years ago

STW reports ‘disappointing’ first half but insists ‘tough decisions’ will deliver future growth

11 years ago

11

Fairfax reports slide in net profit but shows underlying growth ‘for first time in eight years’

11 years ago

All Blacks marketing boss Todd Barberel joins Mumbrella Sports Marketing Summit line up

11 years ago

Footy stars create hommus-inspired recipes as dip brand Obela builds on relationship with AFL

11 years ago

2

All Blacks star in ‘Men in Black’ themed Air New Zealand safety video ahead of World Cup

11 years ago

8

News Corp reports loss amid writes-down but makes no mention of Australian newspapers

11 years ago

6

The Bachelor tops The Hotplate but Seven secures biggest audience share for the night

11 years ago

Morning Update: Bic apologises to women, Tinder gets touchy over Vanity Fair article

11 years ago

ADMA chief calls for ‘six figure salaries’ for staff in bid to improve levels of customer service

11 years ago

1

Ad watchdog dismisses complaints against Handee Ultra’s ‘good sheet’ TV ad

11 years ago

3

Julia Gillard seeking legal advice after being quoted in anti-gay marriage advert

11 years ago

15

UM to retain News Corp’s digital media buying

11 years ago

2

Enero Australian earnings increase but revenue slides amid spate of senior executive departures

11 years ago

Tourism Australia creates branded TV series as food and wine push hits the small screen

11 years ago

3

Bauer Xcel Media takes global approach to food media with expansion of RecipesPlus network

11 years ago

1

Publisher Latté Life launches free fortnightly newspaper in Sydney CBD to fill void left by mX

11 years ago

3

Mumbrella360 video: Determining the true ROI for your media decisions

11 years ago

1

Volvo puts digital at the core of new campaign as firm promises four-year ‘product onslaught’

11 years ago

4

Seven’s cat video show nearly doubles Restaurant Revolution audience and wins night

11 years ago

33

Morning Update: Fox anchor’s Kardashian storm off; Netflix v HBO; Geico unleashes the Kraken

11 years ago

3

ABC launches in-house creative agency ABC Made, claims new centralised model is cheaper

11 years ago

6

FFA boss David Gallop to give keynote address at Mumbrella Sports Marketing Summit

11 years ago

1

Virgin Mobile accuses rival telcos of milking consumers amid confusion of the value of data

11 years ago

4

Edelman appoints Lynnette Edmonds as talent director as agency hunts for GM of consumer

11 years ago

1

Cummins picks up second Woolworths hardware brand with Masters appointment

11 years ago

12

Tremor Video buys local video platform TVN as it looks to compete with Google and Facebook

11 years ago

5

News.com.au claims record breaking unique audience of 4.106m for July, up 10% on June

11 years ago

Tourism NT looks to Red Centre night sky and Instagrammers in latest social media push

11 years ago

Announcing Mentor Matchmaking Melbourne: Calling on the media and marketing industry to lend their expertise to charities

11 years ago

Spelling Bee loses 30 per cent of audience a week after debut while The Hotplate holds firm

11 years ago

5

Google restructures creating new parent company Alphabet to hold all of its assets

11 years ago

3

Westpac gives away free cash through live codes ‘hidden’ in online campaign ads

11 years ago

5

Morning Update: Amazon makes a dog’s day; Are Google’s ad changes good for marketers?; NBC wins Premier League football rights

11 years ago

Trainwreck tops box office while The Fantastic Four has less than amazing opening weekend

11 years ago

2

‘Not great but not a train wreck’: Free-TV could lose 10% of viewing time to streaming by 2018

11 years ago

13

Gumtree repositions brand messaging with new advertisements for ‘Buy. Sell. Win.’ campaign

11 years ago

2

Mindshare on alert as General Mills pitch takes Australian ‘mediapalooza’ value to $250m

11 years ago

1

Nine’s record $925m NRL deal ‘puts pressure’ on AFL rights negotiations say media buyers

11 years ago

4

Allira Carroll launches Tonic PR with aim to recruit journalists in response to content push

11 years ago

1

Seven set to launch subscription TV service as part of massive Olympic Games coverage

11 years ago

2

Study claims ‘cash for comment’ row has eased as marketers incentivise social influencers

11 years ago

3

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