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Tourism Australia strikes marketing deal with Expedia in move to improve conversions Steve Jones

Tourism Australia has signed its first marketing deal with a global online travel firm after securing a multi-million dollar, three year tie-up with Expedia. The agreement will see the parties jointly collaborate and develop marketing campaigns and content, with the key inbound markets...

Tourism Australia strikes marketing deal with Expedia in move to improve conversions

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Seven’s Winners & Losers drops more viewers on second outing as Ten beats Seven in share

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The Works uses YouTube clips of kids and parents in first campaign for Children’s Panadol

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Former SBS TV boss Tony Iffland to lead international program sales for ABC

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Steve Geelan to depart Mi9 for role as general manager of outdoor buying platform Site Tour

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2DayFM gets new licence condition but avoids being taken off air over royal prank call incident

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Flatmates use a rap battle to decide what to get for dinner in Pizza Hut Four’n’Twenty pie ad

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Defence Force Recruiting best campaign at ASTRA Industry Excellence Awards

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Mumbrella360 video: You bought a Jeep?

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Hamish and Andy retained ownership of show’s digital rights and flag new brand partners

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Dee Madigan slams unsolicited request to blog for free for Huffington Post as ‘insulting’

11 years ago

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Weight loss brand Jenny Craig moves media account from PHD to independent Nunn Media

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Bacardi Lion names new marketing director as Kristie Asciak departs after less than 12 months

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SMI: Ten lifts revenue share in 2014/15 while outdoor cements place above newspapers

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Media watchdog prosecutes Victorian man over pirate Aussie classic rock radio station

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Poking fun at ourselves will give us edge over rivals, says new marketing head at ING Direct

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Virgin Mobile enlists celebrity chef for next phase of #Mealforameal social initiative

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Masterchef and The Project help Ten beat Nine as Today trumps Sunrise for second day

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‘A brilliant mind and a very big heart’: politics and adland pays tribute to Neil Lawrence

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Creative Neil Lawrence dies suddenly during surfing holiday

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Private Media editor-in-chief Sophie Black to depart

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Olympian Jane Flemming to MC Mumbrella Sports Marketing Summit with Cricket Australia comms chief to talk about Phil Hughes tragedy

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Family Feud strikes publishing and scratch card deals as brand continues to extend beyond TV

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Coca-Cola pulls Fanta TV ad and app after watchdog rules they targeted children

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Netflix now watched by 1.42m Australians across 559,000 households, claims Roy Morgan

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Tourism Australia marketing reflecting demand for experiences as ‘sight seeing’ takes back seat

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Mumbrella and NIDA’s popular public speaking masterclass moves to Melbourne in August

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Sensis moves its display and programmatic representation from MCN to Yahoo7

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Southern Cross Austereo CEO Grant Blackley vows to restore radio Hit Network to number one

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#MumboReview: Toby Talbot and Eaon Pritchard on IGA, Energy Australia, Handee Ultra and tourism NT and WA campaigns

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Eaon Pritchard joins content marketing agency King Content as Melbourne head of strategy

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Lotto NZ urges Kiwis to imagine how winning the Powerball could change their life

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Daily Telegraph rapped for accusing welfare council of helping claimants to ‘con’ doctors

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Tourism Australia puts focus on indigenous experiences in latest marketing push

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The Voice and Lip Sync Battle help Nine win the night as Seven’s House Rules slides

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Morning Update: Doctor Who series 9 trailer; Lions Festival CEO defends size of Cannes

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Family films Inside Out and Minions top box office ahead of second instalment of Magic Mike

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Lou Barrett staying with Ten as MCN takes on majority of broadcaster’s sales staff

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TAC raise awarness of new laws targeting drunk and drugged drivers in new campaign

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