Features

‘Many egos clashing’: Daily Tele’s Ben English on putting the Power 100 together

‘We still have a lot of work to do’: SEN’s Craig Hutchison reveals plans for 2026 1

How radio will make some noise during The Ashes

Why checkout is becoming a marketer’s new frontier

The off-field battle for The Ashes: Seven v Kayo Sports 1

How hands-off sponsorship revived Tropfest 2

Three strategic questions crucial to Nine Publishing’s future 3

Crime reporter’s journey from smoke-filled newsrooms to being ‘the guy from Tiktok’

‘We’re moving away from age of aesthetics’: The rise of scent marketing 1

MiniMBA: A marketing education shortcut reviewed 3

A first look at Sora 2, OpenAI’s wild new video platform

‘We turn people into avatars’: The human toll of social media pile-ons

‘The system is broken’: Inside Australia’s marketing redundancy crisis 5

How Commonwealth Bank slowly became a national media network

Is Youtube making people hate ads – even more? 5

The business of death: How funeral directors think about marketing 1

How Pepsi’s retail media play was boosted by Uber … and the pandemic

‘Good work solved a lot of problems’: Inside Uber’s public relations u-turn

‘People really miss it’: John Polson on how and why Tropfest returned from the dead

Nano Banana: The AI that’s ripe for image editing

Tango and Cache want to help advertisers buddy up with AI

‘I put all my skin in the game’: Ebiquity CEO Ruben Schreurs on overseeing the world’s top brands

How does Netflix compare to the other streamers, here and abroad? 2

New Zealand’s Dish magazine launches into Australian supermarkets

Introducing GPT-5: Smarter, sharper, and more sarcastic

‘I’m going to Betty White this shit’: Julia Morris goes for the Gold Logie

Using third-party data to train AI: A guide for marketers

The marketing shift brands can’t ignore this festive season

Hands on with the new ChatGPT agent mode: Mindblowing with a side of hallucination

Hidden Gem: The simple chatbot feature that levels up your AI game 

Mat Baxter’s latest venture is punk healthcare

Melbourne Royal Show looking for new brand partners: Access Victorian market with ease

‘I’ve never had a response like it’: Allianz’s repositioning one month on 9

How to make music that sells a brand 1

How to bring your dystopian vision to life with Google Flow

Seven aims for the kids with new junior AFL commentary team

Emotive rebrands for tenth anniversary after finally ‘nailing’ fame offering

‘Nine and Fairfax hasn’t worked’: Hywood’s view from the river bank 5

Nine continues shift to Washington bureau despite shooting

Building the Lego Masters franchise, brick by brick

The lamb ad: Everything rides on a $3 million gamble

Marketing the massive: Airtrunk’s rise to $24 billion

Brand marketers ‘should move from multichannel to omnichannel’

Google’s AI comeback: How I/O 2025 rewrites Aussie marketing rules

Forget prime time, 5pm is where the loyal TV audiences are 2

Nova’s new campaign tells listeners to stop thinking 1

Wendy’s new CMO on building a beloved US burger brand in Australia

Rob and Lolly: The pairing at the new creative heart of M+C Saatchi 1

Taking a bite out of Google’s search dominance

Snapchat boss: No worries about social media ban

Tom Gleeson on Taskmaster: The days of network stars are over

Australian Made: The roo returns for election season

Brands crowd the starting line at the Formula 1

Sandra Sully on mistrust, AI and the coming election

The startup letting AI loose on staff pay 1

Listnr vs iHeart: The fight for the future of audio 7

‘The world’s changed – Australia needs to keep up’: Foxtel’s Patrick Delany rails against broadcasting law 5

‘Don’t be afraid to cannibalise yourself’: Captify’s global CEO on business survival

‘We’re the best growth partner out there’: Stan Sport gets in the ring 1

‘It humbled us’: Jackie O addresses Melbourne ratings bomb 17

Meg Ryan, David Beckham, Snoop Dogg and more: Stars shine in Super Bowl LIX commercials

‘Once the game starts, it doesn’t stop. There are no weekends’: Jonathan LaPaglia on surviving Survivor

‘Stories that Stick’: Adhesive founder shares details of agency rebrand and what’s next for comms

It’s time to pay attention to OOH attention 1

Media Mayhem: Danny Bass – ‘In 2025, marketers must be ruthless’

‘We wanted to launch it from an optimistic lens’: How the marketing team behind Beyond The Valley survived a cost-of-living and live music festival crisis

Cinemas prepare for Boxing Day crowds but Netflix wants you to stay home

‘Tis the season! We’ve gift wrapped all your favourite Christmas campaigns of 2024

‘Just wild’: How Nova had its best year ever in 2024 and even dethroned Kyle & Jackie O

‘It does carry some baggage’: ARN boss reveals motivation behind big WSFM rebrand 2

SCA boss says local talent is ‘critical’ in 2025 and slams competitors for ‘playing game of audio porn’ 3

Media Mayhem: Elizabeth McIntyre – ‘Legislative change should involve genuine collaboration between industry and government’

What got you clicking? Here are Mumbrella’s 50 most-read content pieces of 2024

‘It’s pretty much coming in after Bradman’: Nine Radio boss on replacing Ray Hadley

‘Marketers took risks this year’: From Hawk Tuah to Raygun, these were the viral moments of 2024

‘When they lose sight of their reason to be, that can be detrimental’: Fender president shares the secret to nailing a collaboration 1

Media Mayhem: Sam Buchanan – ‘A tender that the government rinses and repeats is not suitable for today’

‘Sustainability is no longer a peripheral issue’: Industry leaders share advice on embracing sustainability

Media Mayhem: John O’Neill – ‘The Australian OOH industry used to always look overseas for inspiration. Not anymore’

‘It’s not a Hallmark, shiny, made-for-TV Christmas’: How To Make Gravy presents a true Australian holiday experience

Erik Jensen wasn’t ready for the Schwartz Media CEO gig a year ago… now, he’s hitting the ground running 1

‘It was naivety on our part’: How Emotive’s restructure created a ‘stronger’ offering and set up future success

Media Mayhem: Erik Jensen – ‘There are positive signs into next year’

EXCLUSIVE: How my experience as CEO of ninemsn profoundly changed my mindset 1

‘There’s a desire for people to re-experience it’: Will ‘Glicked’ be the Barbenheimer of 2024? 1

‘It’s not going to get any bigger than this’: Fox Sports looks to the NFL for inspiration this cricket season

‘There’s a lot of negativity out there. We try and create an escape from that’: Why smooth and WSFM are dominating FM radio 1

Media Mayhem: Brian Gallagher – ‘I see billions of dollars from small advertisers invested in offshore advertising platforms promising the world’ 1