Features

Hatching an idea: VMLY&R’s Paul Nagy on FitChix campaign’s cracking success 2

Nine’s upfront display was grand, and might ruffle some feathers: media buyers

As brand trust erodes, the influencers rise

Mumbrella Publish Awards 2023: All the photographic evidence

‘We’ve been there long before this tournament’: Nike on leading the charge in women’s sport

How podcasts and music streaming are helping radio thrive

Why are AM stations leading the streaming revolution in Australia? 6

Campaign Review: TAB and World Vision switch tactics, BINGE goes conventional

Media buyers wary of VOZ Streaming’s limitations

The best work perks in adland: part two 1

The best work perks in adland: part one

64% of Aussie population watched Matildas, new Deakin research claims 1

How Optus Sport’s football obsession turned into streaming gold 1

Mumbrellacast gets a refresh

Is this the tipping point for women’s sport – or a World Cup-sized outlier?

Is Australia’s ad spend really on the up? The acquisition of Sefiani, and analysing the Women’s World Cup audience

Doubts over Sydney Metro project not enough to derail oOh!media’s mammoth year

Event Insider: Marie Antoinette’s secret garden brought to life in Sydney’s CBD

Aussie gamers are in the sights of advertisers: IAB state of the nation report

Will Elon’s ‘everything app’ X even have space for advertisers anymore?

Half of Australia isn’t hearing you, and shouting won’t make a difference

‘We used to have a 3:30am start’: Fear & Greed on finding balance in a ‘shambolic’ schedule

Mumbrella360: Is it time to reconsider The Daily Mail? 8

There’s more to women’s football for brands beyond the World Cup

The Mumbrellacast episode some don’t want you to hear 1

The most savage Campaign Review yet: ‘Some will love it because the hottest agency right now made it’ 1

How selling ‘cane toad piss’ perfected a foolproof social media influencer marketing model

Is a ban on junk food advertising even possible?

The little newspaper that could, defeating the major players and thriving in a hostile landscape 1

Entries close soon for the Premier’s Multicultural Communications Awards

The Payback Project strikes Australian agencyland; plus more betting industry drama and GroupM forecast

Secrets to the success of Australian media’s hit-maker Marc Fennell

Who’s next to pull the plug with print ads after the Victoria Government’s ban?

Drive actionable change towards a more circular future at Circularity 2023

TV rumour mill goes into overdrive; grad salary story sparks a hot debate; how brands should approach The Voice and a chat with Kochie

‘My legs don’t work but my credit card does’: The huge demo marketers are ignoring 1

Stan Grant’s exit and the ABC walk-out; Walkley’s awkward legacy; Ferrier’s new radio gig and a chat with Lion’s Chris Allan

Is the comms industry doing enough to get on top of AI?

‘A few sleepless nights’: news.com.au’s long road back to number one 3

The next generation of news: Are young people turning away from traditional media? 7

The start of Coles’ new customer focused era 2

Is the Albanese government a friend or foe of the Australian media sector?

What to expect from media’s new (and old) disruptors 4

Who’s the top performer in April’s campaign round-up? The answer is in the keg

Azure Antoinette on how industry can overcome its ‘inherent fear around diversity, equity and inclusion’

Fox and Dominion settlement avoids historic trial; Savage unpacks agency positioning; and Foxtel Media’s Mark Frain

Why do agencies often struggle to advertise themselves?

Marketing budget under recessionary pressure? Don’t discount the brand-building impacts of SEO 1

The Dani Bassil era at Clemenger BBDO commences: ‘We’ve been unleashed’

Agency startup takes it to consultancy giants; breaking down pitchapalooza and Clemenger’s Dani Bassil

Chris Howatson on capping growth at 200 staff, never selling, and advertising to a more inclusive Australia 1

What’s behind Australia’s declining ad spend?

Aussie advertising has its mojo back

Protests, AI and blackjack: reporting live from Adobe in Las Vegas

Brands and media jostle for position as the siren sounds on a new AFL season

The metaverse is out and AI is in: Dan Monheit reports from SXSW

World Pride sponsorship deal becomes the new crown jewel for Coles 1

Will this creative appointment spark a new age of advertising glory at Publicis?

Calling out the boy’s club: why Maybelline is targeting discrimination in the gaming community

The Media Store ushers in its second life not just as ‘Toyota’s old agency’ 1

Despite the noise, NRL sponsors are back in droves ahead of 2023 season launch

How vital was securing HBO content for Foxtel’s streaming future?

Is news coverage a safe environment for advertisers? 5

‘It’s about standing with us when it’s uncomfortable’: World Pride, advocacy and corporate dollars 1

A rundown of the brands looking to bathe in the sparkle of Sydney World Pride 2

What would a blockbuster merger between Seven West Media and HT&E look like?

Amazon Ads, McDonald’s and Ronald McDonald House Charities: How 2021’s McHappy Day spread from in-restaurant to online – with great results

Balancing act: The agencies angling for a more purposeful future in advertising

Videos with that personal touch keep your customers engaged and coming back for more

‘A shit load of money and a world famous A-lister rarely makes a good ad’: Creatives on Super Bowl LVII commercials

More execs on the move; Mark Richardson’s new gig and AKQA’s Ajaz Ahmed

Winds of change at Clemenger Group; MAFS gets jump on competitors plus AANA’s Josh Faulks

TV bosses prepare for a bumpy year ahead: ‘with consumer confidence comes marketing confidence’

‘Still a ways to go’ in achieving First Nations inclusion in the media and marketing industry 1

Why Uber Eats had to ‘do something’ to evolve beyond takeaway delivery

Evolve your digital commerce capabilities the Meta way

Media buyers lick their lips as Nine launches the biggest sporting event on Australian TV 1

How Broadsheet’s Nick Shelton helped build Providoor on the down low

Sales directors prep for busy summer of TV, while Ten admits 2023 is a year for ‘measured risks’

Nine Radio’s Greg Byrnes: Doing talk radio is ‘a lot harder’ than what people think 1

How SCA is set to bring the ‘heavy artillery’ to turn around Sydney numbers in 2023 2

A DEPT at snapping up independents to bolster its full-stack approach to marketing

Celebrating 10 years of NITV, but what challenges lie ahead for an under-resourced First Nations media sector?

The best campaigns of 2022, as voted by the industry

Are best practice pitch guidelines being used? Few and far between, says Publicis boss Rebelo

‘Sometimes the market doesn’t even really know that we’re independent’: Broadsheet’s Nick Shelton

Mumbrella’s top 50 read stories of 2022

ARN’s Duncan Campbell on final radio results of 2022 and his thoughts on Kyle Sandilands