News

Tropfest launches new viewing portal to push deeper engagement, re-engage audience

Dairy lobby opts for humour over ‘well-meaning’ health messages to boost sales 8

Here Come The Habibs performs strongly, pulling 1.249m but MKR still wins the night 7

Morning Update: Turkish Airlines now flies to Gotham; Happy birthday copyright to be dropped; Uber design chief quits

Ten’s market value falls to record low as major TV networks’ shares take a hit 4

Zoolander 2 marketing drive brings hand-painted art mural to Melbourne landscape 8

ABC boss denies ‘gagging’ former tech editor Nick Ross over his NBN coverage 4

Mumbrella360 video: Marketing Through Media and Technology Disruption 2

Mumbrella Sports Marketing Summit heads to Sydney’s Royal Randwick on July 28 1

Seven’s Anita Cobby news special pulls 1.1m as Super Bowl 50 draws 403,000 viewers

Medibank launches fresh campaign capturing Aussies as they are in their homes 10

Tahiti reveals new global tourism campaign celebrating ‘mana’ – life force of the islands 3

CommsCon Awards short-list revealed – Red Agency achieves most nominations 3

Whybin TBWA makes major move into shopper marketing with new hire from Octagon 2

Universal Music teams up with Host and One Green Bean to launch new creative agency 9

Nine and The Conversation resolve trademark dispute over brand-funded content series 2

Morning Update: Dorsey says ‘no’ new Twitter timeline; the best and worst of the Super Bowl; YouTube Red programming set to launch 1

Zoolander 2 performs well on limited release but Dirty Grandpa tops box office again 1

Foodies encouraged to book a table at a top restaurant to help end world hunger 7

Aussie sees his ad air during the Super Bowl but misses out on $1m prize in Doritos comp

Live Blog: The ads of Super Bowl 50

Herald Sun censured by press watchdog for saying dole claimants ‘milking the taxpayer’ 2

Myer pushes for more adventurous shopping with ‘no regrets’ policy for returned goods 7

Molly telemovie and My Kitchen Rules hand Seven huge start to the official ratings year 6

Morning Update: Heinz dresses sausage dogs as hot dogs; Twitter’s new algorithmic timeline; Zoolander takes over Barbie’s Insta account

Seven reveals new channel – 7flix 156

‘I’m already a winner’: Aussie Crash the Super Bowl hopeful counts down to announcement 2

Fox Sports uses sauna rocks to show it is good value for money in new ad push 3

News editor Bryce Corbett follows Helen McCabe out of Australian Women’s Weekly 3

Mumbrella360 video: ‘Make a fucking effort pet’ – Marketing to Millennials

Marketers bear down to face challenging year ahead as economy and federal election bite

Fox Sports poaches Nine’s head of sports Steve Crawley as Tom Malone steps up 3

Melbourne radio revenues outstrip Sydney in January as market shows signs of growth

Ad wrap: Pizza Hut’s family focus; Kia gets sporty; Sportsbet for blokes; Subway spruiks Brett; BPay holiday; Audi doubles up 4

News Corp global profits fall 20% but Foxtel’s local revenues grow due to higher subscribers 7

ADMA takes over failed industry body AIMIA pledging to restore its viability

Nine wins the nightly news ratings while Ten’s I’m A Celebrity wins across major demographics 8

GroupM poaches Venessa Hunt from Yahoo7 for new role as head of mobile 16

Morning Update: Matt LeBlanc joins Top Gear; Google targets fake app ads; Hyundai/Toyota turn up the funny in new Super Bowl ads

Sensis agency Found hunting for new business and targeting ‘under-serviced’ SMEs 5

Novak Djokovic stars in new ‘Made by Moments’ branded content series for Jacob’s Creek 6

Matterhorn turns Spotlight on child abuse with cinema campaign highlighting hidden victims

Coles marketer Mathew Barbagallo to depart

Strategy officer Kate Smither trades M&C for Saatchi & Saatchi after just 18 months 3

New Y&R management aims to build on retail, push creative as McDonald takes charge 8

Nine and SBS trumpet success of 9Life and Food Network in reaching female demographic 7

Ten’s I’m A Celebrity beaten by Seven’s My Kitchen Rules and Nine’s Big Bang Theory 3

Morning Update: Audi channels Bowie; Google axes Samsung ad blocker; Schumer and Rogan in Bud Light ad; Yahoo to focus on fewer ads

Y&R continues management revamp with Rob Hudson named new Brisbane managing director 3

Bauer Media head of trade marketing and communications to depart for role with Nine 2

California hopes to lure Aussies States-side with latest star-sprinkled marketing campaign 4

MKR draws 1.53m beating I’m A Celebrity while Grease: Live draws only 450,000 on Nine 13

Social media agency Society names Simone Blakers as MD eight months after last boss left 3

Morning Update: Uber gets new logo; Google to delete 1.3m pages; T-Mobile’s new Super Bowl ad; Priceline ads show ‘road not taken’

Dentsu Aegis poaches Mindshare’s head of digital Erica Kokiw for new role with Amplifi 4

Toyota’s flood-fording 4WD breaches standards and undermines government messages: ASB 6

Qantas hunts for new influencer talent in partnership with The Remarkables Group 6

Pitch Watch: Sony Pictures; Village Roadshow; Energy Australia; Frucor; Taubmans

News Corp hires Fairfax’s Vicki Aristidopoulos and promotes sales director Sharb Farjami 8

Woolworths no longer Australia’s most valuable brand as Telstra surges to take #1 spot 5

My Kitchen Rules tops ratings on return as I’m a Celebrity beats Australia’s Got Talent

Hit Network drops Scoopla and extends Hamish & Andy show in evening programming reshuffle 7

Tamara Howe, Kellogg’s new CMO aims to lift share of snack food and extended breakfast 5

Morning Update: How CMO’s feel when their Super Bowl ad airs; Car firms considers renaming Zica car; Netflix’s weird new comedy

The Australian editor Clive Mathieson resigns to join Mike Baird’s office as strategic advisor 4

Robert De Niro film Dirty Grandpa tops box office as Star Wars clears $90m takings hurdle 1

Newsmodo to provide content support to the National Basketball League for season 2015/16 2

Vodafone targets travellers with Qantas Frequent Flyers deal and free NZ roaming 3

Number of Australians not watching commercial TV doubles in seven years to 14.9 per cent 11

Parker & Partners names Vincent Sheehy as director of government relations

Woolworths drops Leo Burnett Sydney for M&C Saatchi to handle supermarket creative 34

APN Outdoor signs on as first official outdoor media partner of Australian Olympic Committee

Bauer has ‘no plans’ to close Shop Til You Drop magazine despite axing its website presence

TV Industry looks to launch trade marketing body for both commercial and pay-TV 4

I’m a Celebrity draws 1.324m for 2016 season debut but is beaten by the men’s Australian Open final 6

News Corp aims to improve children’s literacy levels with national Dr. Seuss promotion 5

Morning Update: Subaru tests on dogs; Nikon photo comp winner ‘Photoshopped’; Vice ‘remaking’ TV ad model

Cricketer Shane Warne is among contestants revealed by Ten for I’m a Celebrity 2016 lineup 9

SCA denies it is building a ‘war chest’ to bring back Kyle and Jackie O to 2DayFM 6

Tropfest founders start $100,000 crowd-funding campaign to find ‘sustainable business model’ 4

Mumbrella360 video: Behind the Scenes of Creative Campaigns

Kellogg’s moves Special K into motivational space as the woman in the red dress steps back

Troubled streaming player Quickflix left with $659,000 in cash after $600,000 tax break 5

News Corp launch regional publishing division with plans for digital subscription offer 5

Bauer Media names Josephine Rozenberg-Clarke editor of new bi-monthly Dolly 2

Local podcast platform Whooshkaa launches aiming to help users monetise their content 3

Clemenger BBDO Melbourne digital lead Roger Box takes Google head of Melbourne agency role 2

US success sees Lynx fast track Australian release of ad celebrating individuality