News

MEC retains SA Government campaign account and wrestles 'functional' element from Starcom Steve Jones

MEC has retained the South Australian Government's $30m brand campaign business in addition to wrestling the ‘functional’ non-campaign component of the account from incumbent Starcom MediaVest. MEC has held the campaign portion on the account since 2010. The functional account...

MEC retains SA Government campaign account and wrestles ‘functional’ element from Starcom

11 years ago

Tourism New Zealand sticks with 100% Pure marketing in launch of new global campaign

11 years ago

4

News Corp marketing boss: Fragmentation of TV is an ‘outstanding opportunity’ for publishers

11 years ago

3

Downton Abbey grabs huge time shifted audience as Masterchef holds strong for Ten

11 years ago

Dan Murphy’s puts focus on ‘local heroes’ in month-long campaign from Red Jelly

11 years ago

1

APN CEO Michael Miller: Some publishers are ‘giving up too early’ on paywalls

11 years ago

1

Morning update: Brand asks people to literally watch paint dry; Sexist beer ads need rethink

11 years ago

ABCs: Education sales drop sees Fairfax digital subs down on last quarter as print slides again

11 years ago

11

ABCs: Zoo Weekly withdrawn from audit as women’s weeklies take brunt of declines

11 years ago

3

Southern Cross Austereo Perth creative wins top gong at Siren Awards for Allpest campaign

11 years ago

4

Hangout with CEO of news subscription aggregator Inkl on the state of the news media

11 years ago

2

Ikon Sydney goes full service with STW closing Moon Communications after 20 years

11 years ago

15

Video bosses to talk state of streaming at Mumbrella360

11 years ago

1

SBS blames government budget cuts as it walks away from industry body Freeview

11 years ago

3

Fairfax content marketing boss: Ad revenue yet to follow consumer over to mobile platforms

11 years ago

2

Porn star Eva Lovia lends support to cancer cause in M&C Saatchi awareness campaign

11 years ago

6

Shortlist revealed for Mumbrella Awards 2015

11 years ago

7

Online business site Quartz warns publishers to ‘hold strong’ on mobile yields

11 years ago

New York Times: Apple Watch attracting more mobile readers and driving newsroom changes

11 years ago

1

Air New Zealand turns to world’s top surfers in airline’s latest inflight safety video

11 years ago

Quickflix inks Presto content deal which appears to bypass warrant held by rival Stan

11 years ago

6

Leo Burnett lands Big W account from Saatchi & Saatchi with task of ‘repositioning’ brand

11 years ago

4

Struggle Street falls away for SBS but still outshines House Rules and Reno Rumble

11 years ago

3

Australian media executive Robert Whitehead receives INMA lifetime achievement award

11 years ago

2

Morning update: Heidi Klum designs underwear website; Milk brand creates quirky hero

11 years ago

Washington Post says publishers can have mass audience and paywall, but content needs to be discoverable

11 years ago

Kate McClymont: ‘New media doesn’t yet have the capacity to hold the powerful to account’

11 years ago

5

Facebook launches Instant Articles with Buzzfeed and The Guardian among first partners

11 years ago

5

Seb Rennie to replace Danny Bass as head of GroupM investment

11 years ago

4

John Singleton fined $550 after brandishing broken glass in restaurant row with Jack Cowin

11 years ago

6

STW chief Mike Connaghan says group ‘let down by a few’ as internal review continues

11 years ago

7

Fairfax mobile boss: ‘The disruption we faced twenty years ago is happening all over again’

11 years ago

11

Ted Horton, Mashable and Buzzfeed strategy chiefs, MTV boss and radio host Mel Greig join Mumbrella360 lineup

11 years ago

2

Screen Australia sees more cash stripped away in budget while The Conversation loses funding

11 years ago

3

SAP Australia installs head of marketing following departure of Ray Kloss to Cisco

11 years ago

Danny Bass quits GroupM to take CEO role at rival IPG Mediabrands

11 years ago

10

Masterchef profits from budget dodgers as ABC sees declining interest in Treasurer’s speech

11 years ago

6

Morning update: Dan Aykroyd back in conehead role; YouTube takes over KitKat wrappers

11 years ago

Washington Post confirms it is in talks with Facebook about giving it newsfeed content

11 years ago

QBE promotes new product to help young people drive more safely in new campaign

11 years ago

2

BMF makes 13 redundancies as it looks to create ‘more nimble’ structure

11 years ago

7

Registrations now open for free MGrad student program at this year’s Mumbrella360

11 years ago

RACQ to resume creative pitch process after naming new head of marketing

11 years ago

Newspaper Works boss challenges ‘confusing’ messages from media agencies to publishers

11 years ago

8

Wall Street Journal sales boss: Branded content will never be a dominant revenue source

11 years ago

Colonial First State to shed ‘fear’ retirement message with AC/DC soundtrack

11 years ago

4

Cummins & Partners’ Pownall named GM at Publicis Mojo Melbourne as James Graham exits

11 years ago

8

Presto applauds Government move to force US streaming rival Netflix to pay GST

11 years ago

8

House Rules drops away while NRL match beats Game of Thrones on Foxtel

11 years ago

Peroni launches new digital site ‘Stile Italiano’ to celebrate best of Italian culture

11 years ago

1

Morning update: DDB turns to Porn Hub to spread word; bus ad pulled after public outcry

11 years ago

2

John Singleton lashed out at Fairfax director Jack Cowin with broken glass after ‘long lunch’

11 years ago

29

Rebel Wilson’s Pitch Perfect 2 tops box office knocking Avengers 2 to second spot

11 years ago

Huggies uses Mickey and Minnie Mouse to launch new product range in Disney tie-up

11 years ago

7

The price of three Daily Mail native ads: $50,000 and a guarantee of 30,000 views

11 years ago

20

Wotif chief marketer Michael Betteridge quits after leading department restructure

11 years ago

2

Campaign group launches petition to get Zoo Weekly pulled from sale in Coles and Woolies

11 years ago

55

Newspaperworks boss: Front page newspaper pointers ‘give you comfort about your purchase’

11 years ago

South China Morning Post says credible coverage key to becoming global media brand

11 years ago

3

News Corp marketing boss: ‘sales promotions are slowing print circulation declines’

11 years ago

13

Tour firm follows rebrand with focus on luxury in new TV ad from creative agency Bloke

11 years ago

Updated: Southern Cross Austereo starts hunt for new CEO as Rhys Holleran quits

11 years ago

5

The Age rises at expense of Yahoo7 sites as smh.com.au closes gap on news.com.au

11 years ago

Toronto Star scrapped digital paywall as it was ‘expensive’ and had a ‘high churn’ rate

11 years ago

1

Newspapers need to stop being disrupted and start disrupting warns Polish media exec

11 years ago

House Rules tops Reno Rumble but Masterchef tops the million mark in reality TV war

11 years ago

Morning update: Networks nervy over ad spend, Google says most video ads aren’t seen

11 years ago

2

Canberra Airport turns down Campaign for Australian Aid ads as overly political

11 years ago

Christchurch tourism uses Instagram images in new digital push to showcase region

11 years ago

1

Cadbury to begin social conversation around bizarre flavours amid Vegemite launch

11 years ago

8

Fairfax in legal battle to retrieve photo archive from US firm hired to digitise images

11 years ago

8

TV reporters less honest and ethical than newspaper journalists, says Roy Morgan study

11 years ago

3

Regional media risks ‘losing voice’ amid cuts and Govt apathy, warns Prime Media chairman

11 years ago

Daily Mail to focus on ‘absolute monster’ Snapchat to target younger audience

11 years ago

Masterchef still bubbling along but Downton Abbey continues to struggle for Seven

11 years ago

1

Sony returns to TV with camera campaign after blowing up giant mirror in Namibian desert

11 years ago

14

The Royals wins Deakin University creative duties

11 years ago

7

Winners of first Mumbrella Asia Awards revealed

11 years ago

Morning Update: Vale Samuel Crispin; Al Jazeera US in turmoil; XBox gets interactive

11 years ago

Set top box launch to bring cost of HbbTV ‘in line with streaming services’ claims Freeview

11 years ago

13

Cummins & Partners created latest Sia music clip as branded content for Heidi Klum lingerie

11 years ago

27

Accor Hotels’ campaign challenges Australians to holiday at home via GPY&R Melbourne

11 years ago

Philips CMO Damien Cummings set for move to Standard Chartered Bank

11 years ago

1

Digital firm brings agencies under single umbrella brand in move to ‘simplify landscape’

11 years ago

Digital agency Lash Creative picks up Nong Shim account as brand looks to raise profile

11 years ago

7

Watchdog censures The Age for incorrectly stating that Essendon coach had been fired

11 years ago

8

Aussie Farmers Direct launches ‘Shop fair, eat fresh’ campaign to counter imported food

11 years ago

8

Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

11 years ago

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