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ZenithOptimedia boss: 'We are seeing shitloads of really bad content that brands created' Nic Christensen

The boss of media agency ZenithOptimedia has told the radio industry to push their content creation credentials arguing there is are currently "shitloads" of badly created branded content flooding the market. In a panel discussion at the National Radio Conference, Ian Perrin told t...

ZenithOptimedia boss: ‘We are seeing shitloads of really bad content that brands created’

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