News

Amazon’s new agentic AI will plan and create an entire ad campaign 1

US ABC pulls Jimmy Kimmel Live off air over Charlie Kirk comments 4

Former Havas Media exec Michaela Aguilar joins Helium as head of growth marketing

Mumbrellacast: Mat Baxter’s tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully

Nova axes Ben, Liam & Belle show 3

Urban List promotes Jacqui La’Brooy to CEO following Ben Naparstek’s departure

Elmo Software appoints new CMO

ABC dominates podcast ranker, ‘Top Publishers’ dropped 1

What makes an ad iconic? Vegemite and ‘Not Happy Jan’ top new list

The Pistol announces new CEO as Jaime Nosworthy resigns

Oporto targets late-night cravings with new campaign and menu

ESPN has quietly become a major Australian TV network 1

Trump unleashes on the media, berates ABC journo and sues NY Times

The business of death: How funeral directors think about marketing 1

Government tells digital platforms the right way to ban under-16s 3

Gavin McLeod joins Emotive as its first chief creative officer

Vinyl Media announces promotions as it looks for ‘operational efficiency’

Agent99 dives into the tech game with AI film festival client win

OMD wins Freedom media account

Tropfest founder John Polson to headline Unlock

SCA signs deal with major US podcast studio

Jack Daniel’s knows everyday dads are the real influencers

Radio host Bianca Dye and Abbie Chatfield’s mum to compete in Nine’s The Golden Bachelor

HBF signs Starcom as lead media agency

Guardian Australia appoints new political editor

‘You can’t taste the gin through Instagram’: How Weave developed Four Pillars’ new label

Nine held secret investigation into Liz Hayes’ bullying claims

Matt White and Michael Wilkins launch sports media advisory

Mat Baxter launches luxury tattoo skincare brand 4

French health-tech brand appoints Australian agency

‘We knew we had to refresh it’: Dulux brings back nostalgic Jelly Bean campaign

Foxtel leans into sports and new advertising models at energetic upfront 1

Havas wins challenger telco media and PR accounts

New ‘culture-led, results-driven’ PR agency launches

Living dead: Foxtel CEO says Hubbl in ‘maintenance mode’ 7

Kerri Elstub goes in Nine cost cutting

Paramount Skydance prepares Warner Bros Discovery takeover

Horror movie ad pulled after breaching violence standards 1

Mumbrellacast: Youtube going strong at 20, Mamamia starts its engines for new era, and Mango Comms Sydney is no more

Rowland promotes Scott Jenson to chief operating officer

Marty Sheargold and Triple M found in breach over sexist Matildas comments

Private Media, Mamamia and LBB Online to tackle revenue at Publish 2025

Amazon and Netflix strike advertising deal

Youtube Brandcast: New unskippable format launched, 30s TVCs ‘least effective’ 6

Neighbourhood Watch appoints Superhuman

Tourism Australia takes media account to pitch

TBWA appoints Kimberlee Wells as Australian CEO

Campaign Review: Australia’s latest sport, the OG bachelor, and the Sunshine Coast go head to head

Icon Agency gains two creative directors

Nine cleared as watchdog finds MAFS handled domestic violence issues ‘with care’

Agency hits out at ‘lazy thinking’, accuses rival of stealing campaign 15

Mango Sydney gone, team folded into Eleven 1

Kaimera unveiled as The Comfort Group’s media partner

Mamamia claims to be ‘most prepared publisher in Australia’ as industry grapples with AI

OMD names longtime strategist Rob Frost as CSO

Mamamia shifts brand strategy as new content launched

Seasol digs up ‘Dirty Old Secrets’ via Howatson+Company 1

Big W embraces the reality of parenting in ‘How Good’s That’ campaign 1

One week only: Good Guys fined $13.5m for store credit sham

Media companies are cutting their own marketing 1

Nine Radio wins back Melbourne … and is the city warming to Kyle? 1

Lachlan in control of Murdoch empire as succession struggle settled

Nine slips on Unmade Index as the market prepares for dividend day

WPP reveals new COO and Ogilvy CEO as new era gets underway

Why Accor and the AFL’s ‘Stay Where the Players Stay’ platform ‘isn’t just a finals campaign’

Mamamia’s sales director to lead News Corp agency

Local Google campaign highlights positive ‘real-world’ impacts of AI

ARN takes audience temperature on AI voices in radio

‘A great brand fit’: Matt Preston and Don Smallgoods revive iconic Don character 3

More staff changes at 10 following Skydance takeover

Free TV takes swing at Amazon over free cricket coverage 2

Erin Patterson sentencing: ‘Unprecedented media coverage’ puts murderer at ‘significant risk’

Tourism NT crowns its ‘Best Kept Season’ in national campaign

Sephora rewrites beauty rules with ‘The Perfect Shade For You’

‘60% of search traffic has gone away’: Hubspot’s marketing playbook for a complex world

Melina Cruickshank resigns from REA Group after losing CEO race

Hope Williams joins Podean as local MD following major global acquisition

Sydney Sweeney drives ‘unprecedented customer acquisition’ for American Eagle

IVE Group elevates Sanjeet Bhuee to head of customer experience

New Linkd Tourism marketing director revealed

Streakers versus streamers: SBS kicks off upfronts season with ‘solid’ offering

Poem’s Katie Raleigh named Sydney managing director at Alt Shift

Swisse appoints new director of growth and brand 1

Yates backs backyard bragging rights with AI-powered lawn competition and campaign

Mumbrellacast: The TV industry’s Canberra invasion, upfronts season is here, and Vinyl Media shaves off the top

The Australian slapped for ‘black-hearted Arabs’ article 1

Senior jobs gone at Vinyl Media as company looks for path to profit 7

Linkd Tourism marketing director departs after three years